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How to Write an Edgy White Paper

How to Write an Edgy White Paper | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it

 

 

Graeme & Jennifer Bowman's insight:

A recent craze in 'me too' marketing is to write a special report or white paper. Kill me now ... especially if it's just mediocrity masquerading as wisdom. I agree with this article: make it edgy, humorous, controversial. Rule One: don't put your readers to sleep after the first sentence.

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Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing.
Tips, tools and insights for folk who believe that, to make a bigger difference to their world, they need to ‘punch above their weight’, so their message inspires more action from more people. Whether you want to boost profits, improve your organisation or change society, this ideas hub should help. My interest in this topic relates to my work in Australia as the DifferenceMaker's Friend: http://goo.gl/hMKXT
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Complete User Guide: Google Plus Pages for Business and Brands

Complete User Guide: Google Plus Pages for Business and Brands | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Google Plus Pages are essential for business. This article will give you everything you need to know to set up and promote a Google+ Page.
Graeme & Jennifer Bowman's insight:

Like Twitter, Facebook and Linkedin, Google+ is a major platform on which to distribute the content that amplifies your influence. But if you're a bit like me, you may still be trying to work out exactly what to do with it. This huge resource looks like it will answer our questions. One thing's for sure: Google is steadily integrating all the elements in its stable of products, and Google+ is very much at the heart of it. So let's make sure we know how to leverage it.

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Social Media Plus Storytelling = Awesomesauce.

Presentation with slides from a couple of heavy hitters from Edelman and HootSuite.

 

 

Graeme & Jennifer Bowman's insight:

An insightful story or case study can be the ideal way to weave together elements of your thought leadership and personal brand. This in turn becomes perfect material for your content marketing efforts. The end result? Your influence is amplified.

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How to Become a Thought Leader

How to Become a Thought Leader | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
What separates a thought leader from any other leader? And how do you become one?
Graeme & Jennifer Bowman's insight:

While elements of this article overlap with others on the subject, I think it's useful to dig into many varying perspectives, so that you eventually construct a definition and approach that holds the most meaning just for you. Each of us has to nail this concept in our own unique way. Only then can we amplify our influence to the fullest.

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Marketing Rules: Customers Want Help Not Hype

Marketing Rules: Customers Want Help Not Hype | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Every business that operates online faces the same problem: how to penetrate the noise on the Internet. It’s not an information economy, it’s an information cacophony.
Graeme & Jennifer Bowman's insight:

As the article says, the chances of you amplifying your influence through a viral video, or by somehow being 'amazing', are virtually zilch. Instead, just be useful.

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How to Write an Edgy White Paper

How to Write an Edgy White Paper | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it

 

 

Graeme & Jennifer Bowman's insight:

A recent craze in 'me too' marketing is to write a special report or white paper. Kill me now ... especially if it's just mediocrity masquerading as wisdom. I agree with this article: make it edgy, humorous, controversial. Rule One: don't put your readers to sleep after the first sentence.

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
Graeme & Jennifer Bowman's insight:

If you want to amplify your influence, it's not a strategic masterstroke to begin by amplifying your laziness, ignorance or lack of originality. I'm sure you'll agree the terms in this article are wildly overused to the point where they no longer have any real meaning when it comes to effective communication. Say something different or unique ... or don't say anything at all.

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Why you should bother to build a personal brand - Fortune

Why you should bother to build a personal brand Fortune A friend who has witnessed this tells me I need to "promote my personal brand" so that people in the company and elsewhere know that I've become something of an expert in my area, which is...

Via Sandra Pickering @opento
Graeme & Jennifer Bowman's insight:

Buried inside this article is an insightful explanation of what a personal brand is and isn't: "Often, people hear words like 'self-promotion' and 'marketing yourself,' and they just cringe, because they think it's about boasting, and they don't want to do that," observes Karen Kang. "But creating a personal brand is really a process of education. It's about sharing information and participating in discussions about ideas. The goal is to make decision-makers aware of what skills you have and what value you can add."

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How to Suck Great Ideas out of Your Head

How to Suck Great Ideas out of Your Head | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
How to use creative thinking to build your business and grow your organisation.
Graeme & Jennifer Bowman's insight:

The basis of standing out in a crowded marketplace is to have something new to offer; if not a new product or service, at least a new way of using it or talking about it. Whatever it is about your brand, your thoughts or your content that makes people go 'Ah-hah!', it all starts with a fresh idea.

 

That's why, with this scoop, I'm directing you to another Scoop.it page I've been curating for a while, on the topic of creative thinking and innovation. With fresh ideas, you can go on to create fresh content, a fresh way of looking at your business or industry, and a fresh approach to your personal brand.

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Rescooped by Graeme & Jennifer Bowman from Human Workplace
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The Five Deadly Personal-Branding Illusions

The Five Deadly Personal-Branding Illusions | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
What the heck is a Personal Branding Illusion? That's a good question, but it begs the question "What is a Personal Brand?", so let's start there.A personal brand is nothing complicated or

Via Liz Ryan
Graeme & Jennifer Bowman's insight:

This article takes a swipe at some of the less endearing ways people describe themselves. The worst thing you can do is come across as if you're trying too hard. The more natural and authentic you can be, the better – people do notice!

 

Ask yourself this question: is my personal brand a means to an end, or an end in itself? It all becomes false and cringe-worthy when your brand becomes an end in itself, because that's the 'look at me' celebrity persona.

 

If your business or life is centred on serving others, your brand should serve that end, too, and not be a narcissistic distraction. There, I said it.

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Liz Ryan's curator insight, June 17, 2013 10:09 PM

All you need to know about personal branding! 

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Creating Thought Leadership with Facebook

Creating Thought Leadership with Facebook | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Thought leadership is just as much about influence as it is about authority. And if influence is measured by the reach of your intended communication, then there is no platform more effective than ...
Graeme & Jennifer Bowman's insight:

Seven short, sharp tips here. A common theme with most articles like this is: work out how your use of Facebook fits into your overall strategy, and give people genuine reasons for engaging with you and your material.

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Building Social Equity for Your Personal Brand | Social Media Today

Building Social Equity for Your Personal Brand | Social Media Today | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Building equity for your personal brand (online and otherwise) takes strategy, patience and focus. The online platform is highly public and transparent, and is awake 24/7 to watch your moves.
Graeme & Jennifer Bowman's insight:

Sound advice about being authentic online, and how social media is not a popularity contest.

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Your Personal Brand Can Lead To Big Business

Your Personal Brand Can Lead To Big Business | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
If your online brand is a Trustworthy Expert in Your Field, you’re much closer to making a sale.
Graeme & Jennifer Bowman's insight:

Just make sure your personal brand is a reflection of the real you: a trusted expert with a genuine offer. There's enough snake oil salesmen out there already.

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How to Identify a Wannabe Thought Leader

How to Identify a Wannabe Thought Leader | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Thought leadership is poorly defined and diluted by over-assignment. What does it really mean?
Graeme & Jennifer Bowman's insight:

I've never been a fan of the 'quick fix' – except when I see something like my house on fire. Then I'm the greatest fan ever of the quick fix that squirts out of those big red trucks.

 

But the title, 'thought leader'? Easy to say, much harder to earn. Yet earned it must be ... part of the real you ... and not just a veneer.

 

So, by all means – except inauthentic ones – amplify your influence via thought leadership. Just make it genuine.

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How to Write a Great Thought Leadership Blog Post

How to Write a Great Thought Leadership Blog Post | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
Read witty, thought-provoking marcom blog posts from Content Bureau marcom writers, editors, designers, partners, and clients.
Graeme & Jennifer Bowman's insight:

A few quick pointers here about using your thought leadership to punch above your weight. Sniff around the whole website - it's devoted to content creation and marketing.

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Public Speaking for CEOs: The Original Social Media

Public Speaking for CEOs: The Original Social Media | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
TEC – The Executive Connection is Australia's leading CEO and Senior Executive leadership organisation. Find out how you can become a better leader.
Graeme & Jennifer Bowman's insight:

This excerpt from this article says it all: 'The ultimate test of a thought-leader is the answer to one simple question: When you open your mouth, do people listen? Online, offline, in person, via email, via Skype, on Slideshare, on YouTube. The media doesn’t matter. The messenger (aka YOU) matters a whole lot more.'

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Content Marketing For Business To Business (Infographic)

Content Marketing For Business To Business (Infographic) | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it

Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...


Via Jeff Domansky, Marie Ennis-O'Connor, John van den Brink, Peter (PJ) Fulcher-Meredith
Graeme & Jennifer Bowman's insight:

Not enough B2B firms are amplifying their influence through content marketing. And of those who are, not enough are ensuring that, firstly, the content is of genuine value to their target audience, secondly, the content is presented in a highly creative way, and, thirdly, the content is linked strongly to their company or personal brand. My advice: when they experience each piece of your content, make your audience go 'Wow!' for as many reasons as possible.

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Linda Dap's curator insight, April 29, 2013 3:20 AM

De top 3 manieren om content te delen:

Social Media 87%

website articles 83%

email 78%

Martin (Marty) Smith's comment, April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 6:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation

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Creative Presentation Skills

Creative Presentation Skills | Amplify your Influence via Personal Branding, Thought Leadership, Content Marketing. | Scoop.it
How to craft and deliver a creative, engaging presentation. The word 'presentation' is used here to refer to any situation in which you have to convey a message about yourself, your ideas, business or organisation.
Graeme & Jennifer Bowman's insight:

This scoop directs you to another Scoop.it page I've been curating for a while. To successfully amplify your influence, you need the ability to design and deliver your message in a way that attracts and retains attention. Plenty of carefully selected insights here.

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Create Your Own Charisma--And Supercharge Your Personal Brand - Fast Company

Fast Company
Create Your Own Charisma--And Supercharge Your Personal Brand
Fast Company
As personal branding agents, we represent many clients who just aren't used to putting themselves out in front of the public eye.
Graeme & Jennifer Bowman's insight:

Good advice here, with an interesting story about the time when Darth Vader used to stutter.

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