Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.
The following article was written by David Adelman, founder and CEO of Reel Tributes, which produces documentary films to preserve the legacy of families and family businesses, and William Alexander, who teaches a course on strategies and practices...
To measure the awesomeness that is SXSW, Tracx, a social media management system, created an infographic of the SXSW aftermath, which quantifies the good time attendees had at the event. Which speakers/keynotes were most talked about? Which parties were most popular? Which influencers/thought leaders tweeted/posted the most? Which brands and campaigns generated the most buzz?
Sounds pretty accurate. the "sad" part for me?
panels mentioned : 79, 635 times
parties : 279, 708 times
SxSW is famous and unique because you can't clearly define it as a classical conference. But a balance has to be (re)found, at least.
Monday’s hot topics included Al Gore and Sean Parker’s discussion, the homeless hotspots offered at SXSW, and announcements from Marvel Comics and General Motors. The most talked-about celebrities were Rainn Wilson, Leonardo Dicaprio and Tobey Maguire.
There’s always something newer than the last new thing. Big brands are desperate for social media glory. Some tech gimmicks can seem heartless. Old media wants to play, too. "Popularity at SXSW does not guarantee success. Others have pointed this out. Last year’s phenomenon, GroupMe, a group text messaging service, was acquired by Skype. The company let people text message groups of their friends at the same time. Yet that doesn’t mean people continue to use it. My GroupMe groups from last year were completely dormant this year. Punctuating the point, Facebook closed down location-sharing service Gowalla this week, which it acquired last year. SXSW is a social media petri dish for apps, but once they leave the dish and hit the oxygen of the real world, they can wither."
that's what I call the danger of the hype. It takes time to build a strong engaged community. Making you believe you can create one in 3 days in Austin could provoke the shooting star effect.
One of my favorite session during these 3 days : Tim O'Reilly engaged a wonderful dialogue with Andrew McFee, author of Race Against the Machine.
The audience was engaged and Tim truly inspiring.
"Unhealthy is when you see a huge number of startups focused on making a huge amount of money then making a quick exit. It’s like a road trip, a road trip is not a tour of gas stations, but there are lots of entrepreneurs out there doing that. Creating value and changing the world in a better way should be the venture model."
Cutting though the marketing speak, what we’re really talking about here is the ability of technology to be invisible, which is a very desirable attribute for it to have. SxSW break-out apps Highlight and Geoloqi all feature ambient services of some sort – not requiring you to nominate your location directly and allowing friends to keeps tabs on you without any effort on your behalf.
As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Essentially, I distilled my visit into four distinct experiences: networking, sessions, technology and marketing. Based on value received, I’ve tiered the experiences in order, from highest to lowest.
This is the data SimpleGeo collected from the eight geolocated data providers (FourSquare, Gowalla, Twitter, Flickr, Bump, Brightkite, BlockChalk, and Fwix) during the South by SouthWest Interactive Festival last year. Mobile is not a new trend and it's probably onl the beginning.
It’s hard to call them startups anymore: Companies like Gilt Groupe and Etsy have proved their potential to attract mass markets, and have paved the way through New York City for thriving startups like Meetup, Kickstarter and Foursquare.
These are startups that have enabled and inspired connections within the New York tech community, spawning opportunities for entrepreneurs, engineers and tech enthusiasts to create and grow the city’s digital ecosystem.
SXSWi used to be full of startups from the Silicon Valley. But the NY scene is booming, especially in e-commerce. A trend to follow in Austin
The Ultimate Social Media Event Marketing Checklist [Infographic] Business 2 Community Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
South by Southwest Interactive officially drew to a close Tuesday with the 15th Annual Interactive Awards. The awards honored not only well-known sites and services from the past year such as Pinterest and Storify, but also highlighted sites, services and apps that you may have never heard of.
While Highlight was certainly the most buzzed-about app at this year’s conference, the Facebook-stalker video-maker Take This Lollipop was the one walking away with the Best in Show award from SXSWi. It also took top honors in the Experimental category.
Pinterest took the award for Breakout Digital Trend and Lego walked away with honors in the Amusement category for its iOS app Life of George, which turns building things with real-life blocks into an interactive game for your mobile phone.
ok, Am I the only one who never heard about the Lollipop?
Beautifying the web is clearly a trend many panels explored. This morning, Pinterest's CEO, Ben Silberman shared his story and strong vision despite the cold first feedback he had in the silicon valley.
"Pinterest was hard for investors to understand at first (these days, they’d cut off a limb for equity) because it deviated from the trends of the moment. “When we first started, people were obsessed with this idea of real time, and everything was real-time text feeds,” Silbermann said. Pinterest, on the other hand, isn’t about speed or dense information. “To me, [Pinterest's image-dominated] boards are a very human way of looking at the world,” Silbermann said. By contrast, “You never see a tweet older than 48 hours, unless it’s ironic. I wanted to create a service that’s a bit timeless.” Pinterest’s big idea is “helping people discover things that they didn’t know they wanted,” Silbermann said, so beauty and simplicity are its highest product goals"
Mashable twitcam LIVESTRONG CaseFoundation Delta Popular hashtags associated with #SXSWi: #keynoteunde – keynote speaker Baratunde Thurston, Director of Digital for The Onion #internetofcrap – a term from Thurston’s keynote #pinterest – (big surprise) #sxaccel – SXSW accelerator startup competition #sxswsocialmedia
Here's a sad fact about SXSW - at any given time there are at least 16 other talks, events or meetups that you could be attending besides the one that you do make it to. That's assuming you even make it to any events at all. But whether you are ambitiously aiming to make it to a long list of events, or not going to SXSW at all ... the fact is that the range of talks offers a really interesting spotlight into trends and insights for anyone working in a digital or business role today.
Great curation by Rohit Bhargava .
The scoop.it team will try to attend most of them, and report. Rohit also mentions this key discussion we are also excited to attend :
"The Curators and the Curated (3:30pm) - A great session on a really popular and important topic, this is part of the Future of Journalism track that I hope to spend some time attending at SXSW. Plus the speaker list including David Carr, Maria Popova and Noah Brier are all worth listening to."