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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | American Immigration Aesthetics | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.

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Karen Dietz's curator insight, December 11, 2012 2:47 PM

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | American Immigration Aesthetics | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

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Yes copywriting is necessary at times.
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Denyse Drummond-Dunn's curator insight, March 6, 2013 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Ignacio Conejo Moreno's curator insight, March 6, 2013 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

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The Business Impact of Human Emotions

The Business Impact of Human Emotions | American Immigration Aesthetics | Scoop.it
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.

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Emotions do play an important part.

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Karen Dietz's curator insight, December 11, 2012 2:12 PM

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Pinterest para periodistas (II)

Pinterest para periodistas (II) | American Immigration Aesthetics | Scoop.it
A pesar de su corta vida, ya hay un gran número de medios que han incluido Pinterest en su estrategias digitales. He aquí algunos ejemplos.

Via Enrique Hernandez, jose antonio gabelas, Miguel Gajete, Jimun Gimm, Rose Marie DeSousa
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PAIRSonnalités | USCA: Same-Sex Immigration Policy: US To Treat Gay Partners As Relatives

PAIRSonnalités | USCA: Same-Sex Immigration Policy: US To Treat Gay Partners As Relatives | American Immigration Aesthetics | Scoop.it
EN-Newsblog: Same-Sex Immigration Policy: US To Treat Gay Partners As Relatives: "This is a huge step forward," said… http://t.co/5LvTkU56...
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Letters: Romney feels the heat on immigration - Los Angeles Times

Letters: Romney feels the heat on immigration - Los Angeles Times | American Immigration Aesthetics | Scoop.it
Letters: Romney feels the heat on immigrationLos Angeles TimesTamar Jacoby writes that many Republicans feel Mitt Romney "went too far in the heat of the primary and are glad to see him clarifying his position" on immigration.
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Progressives for Immigration Reform to Host 3rd Annual Immigration Conference - Sacramento Bee

Progressives for Immigration Reform to Host 3rd Annual Immigration Conference - Sacramento Bee | American Immigration Aesthetics | Scoop.it
Progressives for Immigration Reform to Host 3rd Annual Immigration ConferenceSacramento Bee27, 2012 /PRNewswire-USNewswire/ -- On Monday, October 1, Progressives for Immigration Reform (PFIR) will host its 3rd Annual Conference on Immigration,...
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"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist

"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist | American Immigration Aesthetics | Scoop.it
It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

 

LOL -- here's some Friday Fun! I love Tom Fishburne's comics and here's a great one reminding us all about one of the perils of social media. 

 

And if you want to know more about Tom and his work, here is an article where he's interviewed:

http://www.toprankblog.com/2012/09/b2b-marketing-innovation-tom-fishburne/ ;

 

Enjoy the chuckle and have a wonderful weekend!


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Jeff Domansky's comment, September 28, 2012 1:27 PM
Hey Karen, thanks for Tom's marketoon. He's a real talent and shares great POVs.
Karen Dietz's comment, September 28, 2012 5:07 PM
Hi Jeff - yes, I just love Tom. He always makes me laugh while reminding me of good points. Happy day to you!
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Top Life Lessons I’ve Learned While Blogging

Top Life Lessons I’ve Learned While Blogging | American Immigration Aesthetics | Scoop.it
It’s been two years now since I decided to start a blog. My first post was a sentimental post on the anniversary of my fathers passing.  Now I’ve reached that point in time for reflecti...

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Musical Light Swings on the Streets of Montreal | Colossal

Musical Light Swings on the Streets of Montreal | Colossal | American Immigration Aesthetics | Scoop.it

Here's your Friday Fun!

 

This post is not really about storytelling, but I bet of you play on these swings you'll have a story to share!

 

I wish this was local, but no luck. So I'll have to settle for imagining the stories from these photos and delight in the creativity of this interactive art exhibit.

 

Have a great weekend!


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Germany's 'failed' multiculturalism carries on regardless

Germany's 'failed' multiculturalism carries on regardless | American Immigration Aesthetics | Scoop.it
Debate about immigration habitually falls back to integration of Turkish community, overshadowing real progress at local level (Germany's 'failed' multiculturalism carries on regardless http://t.co/3E2MxXFa...)...
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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | American Immigration Aesthetics | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Britons increasingly negative about impact of immigration

Britons increasingly negative about impact of immigration | American Immigration Aesthetics | Scoop.it
No surprise having seen the biggest influx of migrants in history erode social cohesion and undermine employment prospects.
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edX explores demographics of most persistent MOOC students

edX explores demographics of most persistent MOOC students | American Immigration Aesthetics | Scoop.it

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | American Immigration Aesthetics | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
Via Karen Dietz
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Loyal following required

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Karen Dietz's curator insight, December 9, 2012 4:47 PM

What an interesting article this is for anyone in business!


As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing.


So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories?


Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | American Immigration Aesthetics | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.

Via Karen Dietz
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Karen Dietz's curator insight, December 11, 2012 2:47 PM

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | DailyTekk

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | DailyTekk | American Immigration Aesthetics | Scoop.it

This is a great list of curation tools! Check it out and let me know which ones you use, and why.


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StoryCode: Immersive Storytelling | Case Studies

StoryCode: Immersive Storytelling | Case Studies | American Immigration Aesthetics | Scoop.it

Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. We are proud to host a community of creators who share their projects in great detail. Our creators share both successes and missteps in their process with a candor that members find invaluable. StoryCode documents these process-driven presentations, serving as a repository of cross-media project case studies.

 

Oh, no -- what a missed opportunity! And full of irony, to boot!!

 

When I stumbled on this page by Storycode (an organization devoted to immersive storytelling) and their page of case studies I thought, "Oh goody! Cool stories about cool story projects!" 

 

Then I read the case studies and was so disappointed. I had to keep drinking my coffee to stay awake while plowing through the descriptions -- not stories! -- of these amazing interactive story projects. Hence the irony.

 

I was sooooooo disappointed! What's the take-away here?

 

Well first, go check out the videos of these really interesting/fun interactive storytelling projects. Think about ways you can use these ideas and tools in your biz storytelling. And hang out with their community.

 

Second, please please please don't get stuck thinking there's a model for case studies to follow that is as boring as these.

 

Third, write storied case studies that share experiences and engage the reader. Or don't use case studies at all and just tell the story about the project. There is nothing sacred about case studies.

 

Storycode is doing great work out there in the world. If you want to hang out with a community devoted to immersive interactive storytelling, then check them out.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Immigration reshuffle as asylum boats keep coming - The Australian

Immigration reshuffle as asylum boats keep coming - The Australian | American Immigration Aesthetics | Scoop.it
Immigration reshuffle as asylum boats keep comingThe AustralianAS Julia Gillard shifted the head of the Immigration Department yesterday, the navy intercepted one of the most heavily loaded boats to arrive in years, carrying 195 asylum-seekers and...
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Mia Love May Be Right About Her Family's Immigration History - Forbes

Mia Love May Be Right About Her Family's Immigration History - Forbes | American Immigration Aesthetics | Scoop.it
ksl.comMia Love May Be Right About Her Family's Immigration HistoryForbesMother Jones wrote, “Love doesn't talk about this aspect of her family's immigration story now that she's running for Congress, but she once said in a little-noticed interview...
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"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist

"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist | American Immigration Aesthetics | Scoop.it
It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

 

LOL -- here's some Friday Fun! I love Tom Fishburne's comics and here's a great one reminding us all about one of the perils of social media. 

 

And if you want to know more about Tom and his work, here is an article where he's interviewed:

http://www.toprankblog.com/2012/09/b2b-marketing-innovation-tom-fishburne/ ;

 

Enjoy the chuckle and have a wonderful weekend!


Via Karen Dietz
more...
Jeff Domansky's comment, September 28, 2012 1:27 PM
Hey Karen, thanks for Tom's marketoon. He's a real talent and shares great POVs.
Karen Dietz's comment, September 28, 2012 5:07 PM
Hi Jeff - yes, I just love Tom. He always makes me laugh while reminding me of good points. Happy day to you!
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Undocumented immigration within the U.S.

Undocumented immigration within the U.S. | American Immigration Aesthetics | Scoop.it
Undocumented immigration within the US - The Knox Student (blog): Daily YonderUndocumented immigration within th...
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Obama: Immigration reform ‘my biggest failure so far’ | The Raw Story

Obama: Immigration reform ‘my biggest failure so far’ | The Raw Story | American Immigration Aesthetics | Scoop.it
Obama: Immigration reform ‘my biggest failure so far’ http://t.co/JX6CPJNz...
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Judge rules Arizona can enforce strict provision to immigration law

Judge rules Arizona can enforce strict provision to immigration law | American Immigration Aesthetics | Scoop.it
PHOENIX (Reuters) - Arizona police can begin enforcing a controversial "show-your-papers" provision of a state law aimed at cracking down on illegal immigration that was upheld by the U.S.
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Rights activists to appeal Arizona "show-your-papers" ruling - Reuters

Rights activists to appeal Arizona "show-your-papers" ruling - Reuters | American Immigration Aesthetics | Scoop.it
CBS NewsRights activists to appeal Arizona "show-your-papers" rulingReutersPHOENIX (Reuters) - Civil and immigrant rights activists said on Thursday they would appeal to block a controversial Arizona "show-your-papers" immigration provision upheld...
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Romney to Hispanic CoC: Substance-Free Platitudes & Refusal to ...

Romney to Hispanic CoC: Substance-Free Platitudes & Refusal to ... | American Immigration Aesthetics | Scoop.it
Today, Mitt Romney speaks before the U.S. Hispanic Chamber of Commerce in Los Angeles, just two days before he will take questions from Univisión anchors Jorge Ramos and Maria Elena Salinas. Given Romney's poor ...
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