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Rescooped by Amélie Garnier-Duchemin from Comportement des femmes
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Les mamans sont « sociales » sur la toile

Les mamans sont « sociales » sur la toile | My digital news | Scoop.it
En avril 2013, le site internet BabyCenter dévoile une étude intitulée « Social Mums ».

Via womenology gender marketing lab
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Rescooped by Amélie Garnier-Duchemin from RTB - Programmatic Buying
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THIS IS NO PROGRAMMATIC TV : GroupM Trading Desk Unveils Programmatic TV Audience Buying...

THIS IS NO PROGRAMMATIC TV : GroupM Trading Desk Unveils Programmatic TV Audience Buying... | My digital news | Scoop.it
GroupM Trading Desk Unveils Programmatic TV Audience Buying, Claims Xaxis TV First To 'Sync' Digital Campaigns With TV Ads - 09/09/2013

Via laurent broca
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PubMatic - Reports and Whitepapers

PubMatic - Reports and Whitepapers | My digital news | Scoop.it
PubMatic enables publishers to realize the full potential of their digital assets.
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5 Telling Signs You Need Tag Management

5 Telling Signs You Need Tag Management | My digital news | Scoop.it
The rise of a new class of application called tag management, the challenge of manually adding online vendor tags to websites has been turned into an opportunity.
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Rescooped by Amélie Garnier-Duchemin from RTB - Programmatic Buying
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VIDEO / ANALYTICS : Unilever and Mondelez trial Nielsen Cross-Platform Campaign Ratings

VIDEO / ANALYTICS : Unilever and Mondelez trial Nielsen Cross-Platform Campaign Ratings | My digital news | Scoop.it
Unilever and Mondelez International are among the first brands to begin trialling Nielsen’s Cross-Platform Campaign Ratings service in the UK to measure combined TV and online ad performance.

Via laurent broca
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laurent broca's curator insight, June 28, 2013 5:17 AM

Definitely an area to monitor closely with Audiovisual Planning finally taking off and Video getting out of its relatively siloed approach til now... Whilst Adap.TV is here referred to as an AdNetwork, it's a topic that clearly impacts the Programmatic sphere, and Video RTB players.

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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | My digital news | Scoop.it
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
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Teens-Facebook-Social-Media.jpeg (1170x3484 pixels)

Teens-Facebook-Social-Media.jpeg (1170x3484 pixels) | My digital news | Scoop.it
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2012 U.S. Digital Future in Focus

2012 U.S. Digital Future in Focus | My digital news | Scoop.it
comScore presents the 2012 U.S. Digital Future in Focus, its annual report on the prevailing trends across the digital landscape and the implications for the year ahead.
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Radio's Digital Revenues Up 8%

Radio's Digital Revenues Up 8% | My digital news | Scoop.it
Digital revenues generated by US radio broadcasters shot up 11% in the fourth quarter of 2012 compared to the previous year, and pushed the full year over year increase to an impressive 8%. Spot do...
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M-paiement, m-wallet : un écosystème en développement

M-paiement, m-wallet : un écosystème en développement | My digital news | Scoop.it
Un nouveau dossier de NPA Conseil se penche sur le paiement mobile et analyse les m-wallets existants, les enjeux du secteur et les facteurs de succès en France. Aperçu.
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Avis d’Expert : Quoi de neuf sur les Ad Exchanges ? par Dominique Blanc, DG France de MediaMind-%post_id%

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How far should programmatic marketing go?

How far should programmatic marketing go? | My digital news | Scoop.it
There is a rise in 'machine marketing' underway. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns.

Via laurent broca
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Rescooped by Amélie Garnier-Duchemin from RTB - Programmatic Buying
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ADDRESSABLE TV : We’re Not Talking About RTB When We Talk About Programmatic TV

ADDRESSABLE TV : We’re Not Talking About RTB When We Talk About Programmatic TV | My digital news | Scoop.it

Via laurent broca
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Eugenio Gomez-Acebo's curator insight, September 6, 2013 4:07 AM

Good reaons why TV will not be traded through RTB overnight:  sellers can’t hope to depend on whether their bids are going to clear at the last minute. Buyers want to control their inventory to discriminate on prices. 

Rescooped by Amélie Garnier-Duchemin from digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity...
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Annonceurs et 2nd écran : renouveau de la pub TV

Annonceurs et 2nd écran : renouveau de la pub TV | My digital news | Scoop.it
Par Barbara Chazelle, directions stratégie et prospective, France Télévisions L’agence digitale Novedia a présenté chez Microsoft il y a quelques jours des pistes pour les annonceurs qui voudraient...

Via Dare
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Dare's curator insight, July 12, 2013 10:09 AM

Peut t'on parler encore de 2eme écran ?

Dare's comment, July 12, 2013 10:11 AM
le programme TV n'est qu'un temps media dans un boucle d'expérience bien plus large et engageante
Rescooped by Amélie Garnier-Duchemin from Lean Content Marketing
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Agile marketing: the 70:20:10 rule

Agile marketing: the 70:20:10 rule | My digital news | Scoop.it
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and adaptive. To be flexible and embrace change.

Via Ally Greer
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Aaron Bana's curator insight, June 25, 2013 1:28 AM

Awesome!

Sandrine Muir-B.'s curator insight, June 26, 2013 9:05 AM

Worth the read! Got me smiling and activated my brain as I was reading the infographics. Just got an idea for the project I am working on! :) Thanx!

Kai Bösterling's curator insight, July 6, 2013 12:12 PM

Good Rule!

Rescooped by Amélie Garnier-Duchemin from RTB - Programmatic Buying
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RTB MARKET : Clients and agencies locked in war of trust over Programmatic Buying

RTB MARKET : Clients and agencies locked in war of trust over Programmatic Buying | My digital news | Scoop.it
While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.

Via laurent broca
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Is Google's Universal Analytics A Game Changer?

Is Google's Universal Analytics A Game Changer? | My digital news | Scoop.it
Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer?
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Enliken Discover Survey Results

Enliken Discover Survey Results | My digital news | Scoop.it
Only half of ad targeting data is right. We asked people to rate the information used to target them with advertising.
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Pinterest for retailers and content marketers: infographic

Pinterest for retailers and content marketers: infographic | My digital news | Scoop.it
As everyone goes Pinterest crazy, more and more stats are emerging about its potential for online retailers and marketers.
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infographic

infographic | My digital news | Scoop.it
le Real Time Bidding in Europe - 2012 #RTB #infographic
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L’IAB mesure les apports d'efficacité de la vidéo en ligne en complément de la TV aux USA - Offremedia

L’IAB mesure les apports d'efficacité de la vidéo en ligne en complément de la TV aux USA - Offremedia | My digital news | Scoop.it
L’Internet Advertising Bureau publie un nouveau rapport de recherche sur la complémentarité TV/Internet, intitulé «A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness».
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How youtube will change the face of digital advertising ?

How big is the online video market ? Discover YouTube, the main on line video player in your country. How brands use Youtube
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MediaPost Publications Secrets Of A Data Scientist: Five Strategies For Optimizing RTB Campaigns 02/06/2013

Secrets Of A Data Scientist: Five Strategies For Optimizing RTB Campaigns - 02/06/2013
Amélie Garnier-Duchemin's insight:

"The algorithm won't save me."

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Rescooped by Amélie Garnier-Duchemin from RTB - Programmatic Buying
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Half of online display will be bought via real-time bidding by 2015, says AppNexus CEO

Half of online display will be bought via real-time bidding by 2015, says AppNexus CEO | My digital news | Scoop.it
Around half of all online display will be bought via real-time bidding (RTB) by 2015, according to AppNexus CEO Brian O’Kelly, with 20bn ads going through exchanges in the past month.

Via laurent broca
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