If Apple had never delved into the world of music with the iPod, it may never have made that transition to dominating the entire digital landscape. Apple would not be the company it is today, and may have faded into irrelevance, or even worse.
Subscription services will boost digital music revenues by 15% per year on average to reach USD22.5bn by 2017, according to a new report from Ovum, as firms such as Pandora, Spotify and Rdio will help the overall music industry towards growth. Specifically, Ovum sees tie-ups with mobile operators and other service providers boosting subscription revenues, with bundled deals helping streaming revenues to grow at a compound annual growth rate of 46%.
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