Matt Pearson decided to prove wrong Alex Rutterford, the director of Autechre’s “Gantz Graf“, who said back in 2002 that a computer program could not make a music video on its own. Well, more than 10 years later, this feat has become possible. Pearson only wrote the algorithm and the system made all the artistic decisions such as the camera work by itself, based on its interpretation of the audio track.
Matt Pearson insists that he does not want to be labeled as a designer but rather as a coder. If he is indeed part of the design process, his work only creates the environment in which the generative animation evolves on its own. What was unthinkable ten years ago has now become a reality, so what will it be ten years from now? Algorithms creating other algorithms? Probably so. I don’t know if this perspective is exciting or terrifying.