WELCOME TO THE ECOSPHERE.
A real-time view of the global climate change discussion around the COP17 Conference.
Every tweet tagged with hashtag #COP17 will stimulate growth in a plant or tree in the ECOPSHERE that represents a certain topic (e.g. Sustainability). In this constantly evolving environment users are able to see the discussion develop as people talk on Twitter - a real-time visualisation of the global conversation.
The-state-of-the art ECOSPHERE microsite was produced by STINK DIGITAL LONDON/NEW YORK and developed and designed by MINIVEGAS Amsterdam/Los Angeles.
MINIVEGAS has developed a real-time infographic of sorts, treating the viewer to a stunning visual representation of the evolving global discussion. A lush 3D environment that allows the viewer to explore, view content up close or zoom out to observe the visualisation as a whole. At the core of the experience is a digital growth algorithm is based on actual organic growth in the plant world -- plants and trees grow organically with every #COP17 tweet and topics compete for space and light on the sphere.
The ECOSPHERE constantly listens to the global conversation on Twitter -- every new tweet tagged with hashtag #COP17 is brought into the environment, scanned for keywords and then grouped with similar contributions, connecting input from around the world - building conversations in a fascinating evolving environment.
CNN International will also use the ECOSPHERE Project in its live reporting about the summit. CNN correspondents Robyn Curnow and Diana Magnay will report and comment on events in and around the meeting, exploring what effect the decisions taken in Durban will have on the world, on business and on every individual person on the planet.
In addition, the ECOSPHERE Project will also be part of the December edition of "Road to Durban: A Green City Journey". In the months approaching the summit, CNN made the journey to Durban starting in the UK and travelling across Germany and Turkey reporting on local climate protection projects. In December "Road to Durban: A Green City Journey" will be dedicated to the themes of the 17th World Climate Summit. For more information please go to www.cnn.com/roadtodurban.