Amazing Marketing Strategies
48 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Tiziana Bartolo
Scoop.it!

2013: The Year of Marketing Integration

2013: The Year of Marketing Integration | Amazing Marketing Strategies | Scoop.it

Prediction: Marketing integrations will make campaigns easier
SUMMARY: The merging of online and offline channels and tools for integrated campaigns is one of the B2B marketing trends to watch in 2013, writes Uri Bar-Joseph. Tracking and measurement of social media will increase its utility to business, and qualifying leads will become a greater marketing department responsibility. Finally, the role of Big Data in formulating marketing decisions and the increased importance of mobile will dominate B2B marketing in 2013, Bar-Joseph predicts.

more...
Alex Wang's comment, August 22, 2013 4:53 AM
Hi, Janis. I agree with you pointing out everything in the society could be measured, which is more easier for the marketers to collect and analyse the data from the markets. Therefore, they can be much more easier to choose the correct channel to promote their brand.
Faheema Mehter's comment, August 22, 2013 6:19 AM
Good insight Janis. New channels, tools, platforms and ideas are all means of achieving greater demand. In order to meet this demand, marketers use integrated marketing strategies and, nowadays, social media has become a tool which is crucial for any and every brand to connect with.
Ruby Zhang's comment, August 22, 2013 7:33 AM
This article has very strong point of view. Because consumers today are more connected than ever before. Embracing this connectivity by fully integrating your marketing efforts can help business builds strong and sustainable brands. However, I do think that; integrating your marketing is more than placing a social media icon on all of your materials. True integration is creating a consistent message across all mediums that build a direct relationship with consumers.
Scooped by Tiziana Bartolo
Scoop.it!

Smyths Toys appoints the disruptively creative TBWA for their advertising

Smyths Toys appoints the disruptively creative TBWA for their advertising | Amazing Marketing Strategies | Scoop.it
TBWAManchester will raise brand's awareness in UK with campaign launch this year. (RT @toyshopuk: Smyths Toys appoints @TBWAManchester.
Tiziana Bartolo's insight:

"It's a fantastic opportunity to have some fun creatively, while developing work that disrupts the conventions in the sector." - Fergus McCallum


Can't wait to see what TBWA\Manchester come up with for this sector  following their disruptively creative work in other sectors. I still can't forget TBWA\Neboko's take on Heineken! (http://youtu.be/MZtDqpdvy7s)

more...
No comment yet.
Scooped by Tiziana Bartolo
Scoop.it!

The World's Most Powerful Brands List - Forbes

The World's Most Powerful Brands List - Forbes | Amazing Marketing Strategies | Scoop.it
Apple, Microsoft and Coca-Cola lead the World’s Most Powerful Brands, which measures financial strength and consumer perceptions.
more...
No comment yet.