AMA-Inland Empire Chapter
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"Getting from No to Go!- Negotiation Musts for Marketers" -- AMA-IE June Luncheon

"Getting from No to Go!- Negotiation Musts for Marketers" -- AMA-IE June Luncheon | AMA-Inland Empire Chapter | Scoop.it

In business, the ability to be an effective negotiator can make the difference between success and failure. Learn techniques to better influence business associates, vendors, customers and colleagues in any setting. During this interactive session, leadership and management expert Cassie Hoag will share a proven step by step negotiation process that will help attendees achieve the best outcome and create win-win, productive relationships.

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Thursday June 19, 2014 from 11:30 AM to 1:00 PM at Victoria Club,  2521 Arroyo Dr., Riverside, CA 92506.

Register at

 https://events.r20.constantcontact.com/register/eventReg?oeidk=a07e9agrk93a61d9a0c&oseq=&c=&ch=&isCustomThemeEnabled=true

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Facebook Engagement Is the New Focus Group

Facebook Engagement Is the New Focus Group | AMA-Inland Empire Chapter | Scoop.it
Facebook engagement won't necessarily rev a brand's sales, but a new report argues that it acts as market research for social media advertising.
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San Diego AMA Cause Conference, 2014 - Confirm Identity | Online Registration by Cvent

San Diego AMA Cause Conference, 2014 - Confirm Identity | Online Registration by Cvent | AMA-Inland Empire Chapter | Scoop.it
TRANSFORMATION THROUGH COLLABORATION

The San Diego AMA Cause Conference is the West Coast’s largest cause marketing conference which will be celebrating its 16th year in 2014. The annual event, held in May, brings together purpose-driven leaders and organizations from throughout Southern California, and across the region to focus on creating meaningful partnerships that lead to sustainable value.

 

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Next week! May 27th & 28th in San Diego at the Joan B. Kroc Institute for Peace & Justice , University of San Diego

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Finding Your Crack in the Market

Finding Your Crack in the Market | AMA-Inland Empire Chapter | Scoop.it
Secrets to Marketing Niche Dominance and Small Business Success.

The secret to small business success is not what Fortune 500 companies or highly paid business coaches say.  It isn’t that your company is simply better at something. It isn’t that you are bigger than your competition.  And it certainly is not that you have a pretty logo, or great tagline.

AFreeman's insight:

Check out the newly released book written by Ron Burgess, an expert in all things marketing and a former AMA-IE Board President. Great work Ron!

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3 Ways To Brand Yourself As A Freelancer | American Marketing Association

3 Ways To Brand Yourself As A Freelancer | American Marketing Association | AMA-Inland Empire Chapter | Scoop.it
There are more than 42 million freelance workers in the United States today.If you’re one of them, branding yourself is absolutely necessary for getting noticed and making sure people remember the kind of f
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For our many talented "freelance" members

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Study: Everyone Talks 'Engagement,' Nobody Knows What It Means

Study: Everyone Talks 'Engagement,' Nobody Knows What It Means | AMA-Inland Empire Chapter | Scoop.it
Ask 45 CMOs what "engagement" means, and you'll get 45 different answers.
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Godfather Films Destination Wedding Video Videographer Corporate Commercial

Godfather Films Destination Wedding Video Videographer Corporate Commercial | AMA-Inland Empire Chapter | Scoop.it

Professional Filmmaker - John Goolsby. His unique up-close, personal and unobtrusive style combined with the use of High Definition Video Equipment has produced over 3000 uniquely stylish Wedding Films. 

AFreeman's insight:

Thank you Godfather Films for being a sponsor of AMA-IE! 

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Rat-Pack Approach to Marketing | Maniac Marketing Blog

Rat-Pack Approach to Marketing | Maniac Marketing Blog | AMA-Inland Empire Chapter | Scoop.it
There’s a marketing lesson to be learned from the Rate Pack, in the simple fact of the power of leveraging celebrity, which these gentlemen clearly managed to accomplish.
AFreeman's insight:

Great insight into direct mail -- Learn more from our local direct mail expert, Dan Anglin, at the luncheon on April 23!

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How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | AMA-Inland Empire Chapter | Scoop.it
This infographic shows how a simple design can influence and inspire global familiarity.

Via Francisco Teixeira
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Victor Juarez's curator insight, April 8, 2014 5:35 PM

Logos y colores, mágica combinación!

Harriet Smythe's curator insight, May 15, 2014 1:03 AM

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

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April 23rd is the NEW DATE for AMA-IE April Luncheon! Learn how to "create highly targeted mailing lists"

April 23rd is the NEW DATE for AMA-IE April Luncheon! Learn how to "create highly targeted mailing lists" | AMA-Inland Empire Chapter | Scoop.it

Featuring Dan Anglin, Manager of List & Data Solutions at Modern Postcard. With over 14 years of mailing list industry experience, Dan has worked on accounts of all shapes and sizes, from your local home improvement contractor to major U.S. brands such as Van Heusen, Calvin Klein, Ancestry.com, National University and more.  

AFreeman's insight:

New date is April 23!

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AFreeman's curator insight, March 27, 2014 12:33 AM

Far from being made obsolete by the Internet explosion, the Direct Mail industry has leveraged new technologies to become more relevant to marketers than ever.  From List Appending to Demographic Targeting, a well-conceived and well-executed direct mail program can provide benefits not available through any other medium, maintaining direct mail’s status as a vital part of any comprehensive marketing plan.  

During this eye-opening session, direct mail expert Dan Anglin will pass along some of his insights and expertise that will help attendees access the right list resources to more effectively market any product or service.

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | AMA-Inland Empire Chapter | Scoop.it
When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.
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Latin American Social Media Fast Facts | Social Media Today

Latin American Social Media Fast Facts | Social Media Today | AMA-Inland Empire Chapter | Scoop.it
Richard Simcott looks at social media in Latin America, particularly Brazil, and reveals what social networks are popular.
AFreeman's insight:

World cup in two months!

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Consumers having used social media are 29% more likely to be heavy responders to Direct Mail

Consumers having used social media are 29% more likely to be heavy responders to Direct Mail | AMA-Inland Empire Chapter | Scoop.it

This infographic clearly show the benefit of direct mail used in complementarity with Social Media


Via Frédéric Jadinon
AFreeman's insight:

Interesting! I'm sure Dan will have additional insight on this at the April luncheon

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How to Calculate the ROI of Your SEO Campaign

How to Calculate the ROI of Your SEO Campaign | AMA-Inland Empire Chapter | Scoop.it
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from thei
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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | AMA-Inland Empire Chapter | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
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Jeff Domansky's curator insight, September 1, 2014 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 2014 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Facebook's News Feed: What Changed and Why

Facebook's News Feed: What Changed and Why | AMA-Inland Empire Chapter | Scoop.it
As Winston Churchill once said, “to improve is to change; to be perfect is to change often." It's a maxim Facebook seems to have adopted wholeheartedly when it comes to the News...
AFreeman's insight:

What exactly has changed in the News Feed algorithm in recent months and why? Here's everything you need to know from Mashable.

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Intel hires Staples executive to shake up marketing - Reuters

Intel hires Staples executive to shake up marketing - Reuters | AMA-Inland Empire Chapter | Scoop.it
Yahoo!7 News Intel hires Staples executive to shake up marketing Reuters As chief marketing officer, Fund will report directly to Chief Executive Brian Krzanich, in line with other changes Krzanich has made to have more senior executives report...
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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | AMA-Inland Empire Chapter | Scoop.it

While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.

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SEO Isn't as Hot as You Think: Why Content Marketers Get Hired

SEO Isn't as Hot as You Think: Why Content Marketers Get Hired | AMA-Inland Empire Chapter | Scoop.it
Find out what top content marketing hiring managers are looking for in candidates.
AFreeman's insight:

True, content is king, or as I past AMA-IE speaker Joe Von Gerichten, stated, "Content is cash!"

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Instagram Rules for Businesses | Social Media Today

Instagram Rules for Businesses | Social Media Today | AMA-Inland Empire Chapter | Scoop.it
Instagram's potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
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Small Businesses and Social Media | Social Media Today

Small Businesses and Social Media | Social Media Today | AMA-Inland Empire Chapter | Scoop.it
Five actionable ways small businesses can make a big impact on social media.

Via Bonnie Manis
AFreeman's insight:

Easy!

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Bonnie Manis's curator insight, April 15, 2014 12:54 PM

http://socialmediatoday.com/wss-marketing/2350841/5-ways-small-businesses-can-make-big-impact-social-media

Kristy Henry's curator insight, April 15, 2014 3:55 PM

"50% percent of small businesses increased time spent on social media compared to last year and reported gaining new customers and better business."

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3 Reasons You Need a LinkedIn Strategy

3 Reasons You Need a LinkedIn Strategy | AMA-Inland Empire Chapter | Scoop.it
Professionals you want to connect with are on LinkedIn. LinkedIn has more than 250 million members, adding two new members every second. LinkedIn has become the world's biggest trade show. Anyone who matters to your business is on there.
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | AMA-Inland Empire Chapter | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
AFreeman's insight:

Great tips!

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rahul shah's curator insight, April 19, 2014 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 2014 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 2014 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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5 Tips for Producing Direct Mail Copy That Sells

5 Tips for Producing Direct Mail Copy That Sells | AMA-Inland Empire Chapter | Scoop.it
These strategies will help you craft a direct mail piece that will connect with your customer.

Via Jennifer Palmer Farrington
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Jennifer Palmer Farrington's curator insight, January 30, 2014 10:42 AM

Have an angle to get your audience's attention, then rivet them with a compelling story.