Boîtiers électroniques à l’UPMC, cours présentés par les élèves eux-mêmes aux Mines de Saint-Étienne, logiciel de prise de notes collective à l’ESCP Europe… de nombreux dispositifs innovants sont mis en œuvre dans les établissements. Des étudiants ont testé pour vous ces outils qui vont révolutionner votre façon de travailler.
Hervé Biausser. Une approche stratégique complémentaire. Le point de départ des missions d'une association d'anciens élèves relève de la coopération étroite qui doit s'établir obligatoirement avec l'école.
Speed Networking Event Helps Students Get Linked InNews from RutgersAt Rutgers annual Alumni-Student Career Speed Networking Night, held earlier this month, about 150 students rotated through a series of mini-meetings with alums, gaining a chance...
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, talks with two alumni about Northwestern's social media presence.
Adapted from a talk I delivered to CASE District VII in San Francisco on March 1, 2013, titled "What is Alumni Relations For?" What are universities for? I recently read a thoughtful (and at times, funny) book called What Are Universities For?
Thousands of Alumni are in all walks of life in domestic and foreign after graduated. They are not only the important economic supports but also the connections between school and business. However, relationship needs long-term maintenance, and virtual community becomes the brand’s communitive and interactive distributions. In Taiwan, many universities are awared of the trend of community media and established their own virtual alumni associations on Facebook fan page, in order to enhance alumni serving and relationship connecting.
This study is a partnership with National Sun yat-sen University’s alumni service center as a case study, analyzing from relationship marketing view point to realize the influence of virtual alumni association management on alumni loyalty. By academic and empirical exploring to observe the excutive status of NSYSU alumni service on Facebook fan page and provide suggestions as a model to those organizations which willing to manage virtual communities to increase loyalty.
This study is cooperated with NSYSU’s alumni service center, and collected questionaires by the “filled questionnaire, join lottery” activity on NSYSU’s alumni service Facebook fan page. Furthermore, researcher also sent email invitations with the link of online questionarie from alumni database, to investigate alumni’s understandings and recommendations of NSYSU’s alumni service Facebook fan page.
The study outcomes are as following, relationship marketing has positive influence on relationship quality; relationship quality has positive influence on loyalty; relationship marketing has positive influence on loyalty. Which means virtual community does help maintaining relationship between alumni and school, raising the loyalty. It is an efficiency way to manage the customers’ relationship and loyalty.
However, the influence of social bond of relationship marketing strategy on loyalty is not significant. This study conjecture that users can not be awared of the specialties of interactive communications on Facebook fan page since Facebook originally based on the social network. When users feel limited relationship marketing intention and qualities, they can not increase their loyalties.
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