The other day I was researching for new material on verbal & non-verbal communication for a leadership programme I'm launching soon and stumbled across this fascinating illusion.
The McGurk Effect, first described by psychologist Harry McGurk, tricks your brain into hearing things that haven't actually been said. Effectively, non-verbal cues and the way things are said determine what is communicated.
In other words, when our eyes tell us one thing and our ears another, the eyes have it! We literally hear what our eyes tell us.
It works because people think they hear most words.
Via Kevin Watson