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www.alternactif.com Collectif de free lance : web, design, print, communication, rédaction, développement. Oise. France
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Internet of Things - L'actualité des objects connectés

Internet of Things - L'actualité des objects connectés | alternactif.com | Scoop.it
Internet-of-things.fr vous donne l'actualité des objets connectés, les nouveaux usages d'objets traditionnels désormais connectés à Internet et accessible via un smartphone ou une tablette
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10 tendances mondiales dans la communication ... - Burson-Marsteller

10 tendances mondiales dans la communication ... - Burson-Marsteller | alternactif.com | Scoop.it
La grande tendance qui aura le plus d'impact immédiat sur les communications est le passage du PC au mobile. Des études projettent que l'utilisation de l'Internet mobile dépassera l'usage traditionnel de l'Internet de ...
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Commentaires sur Communication digitale : 5 tendances qui vont peser en 2014 par Articles | Pearltrees

Commentaires sur Communication digitale : 5 tendances qui vont peser en 2014 par Articles | Pearltrees | alternactif.com | Scoop.it
[...] Communication digitale : 5 tendances qui vont peser en 2014 [...]
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Commentaires sur Web 2.0 : 5 tendances de communication à intégrer d’urgence en 2013 par Camille

Commentaires sur Web 2.0 : 5 tendances de communication à intégrer d’urgence en 2013 par Camille | alternactif.com | Scoop.it
Bonjour,
Actuellement étudiante à l’Iscom, je me balade sur le net de blog en blog à la recherche d’articles intéressants pour ma culture de future communicante.
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RSE: "Quatre tendances pour la communication des entreprises"

RSE: "Quatre tendances pour la communication des entreprises" | alternactif.com | Scoop.it
La réglementation pousse les entreprises à communiquer toujours plus sur les conséquences sociales et environnementales de leur activité. Comment éviter le greenwashing et convaincre des citoyens désabusés? Les conseils de l'expert Mathieu Jahnich.

Via Nostromo | Agence de communication
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Nostromo | Agence de communication's curator insight, February 18, 2014 10:53 AM

La communication d'entreprise n'est pas seulement financière ou humaine. Elle doit aussi mettre en avant le sociétal et l'environnemental de l'entreprise sans agacer, être flagorneur ou sembler forcée de communiquer sur ces aspects.

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Commentaires sur Le fact-checking est-il l’avenir des médias, des réseaux sociaux et de la communication ? par Le fact-checking est-il l’avenir des médias, des réseaux sociaux et de la communicatio...

Commentaires sur Le fact-checking est-il l’avenir des médias, des réseaux sociaux et de la communication ? par Le fact-checking est-il l’avenir des médias, des réseaux sociaux et de la communicatio... | alternactif.com | Scoop.it
[...] See on http://www.leblogducommunicant2-0.com [...]
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103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) - Business 2 Community

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) - Business 2 Community | alternactif.com | Scoop.it

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.


How can marketers help their organizations move from “social media marketing” to “social business”? Which emerging platforms are essential (or even worth investigating)? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile?

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.




Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 13, 2013 8:26 AM

A very comprehensive compilation of useful #stats about #socialmedia.

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30+ Beautiful movie posters for design inspiration

30+ Beautiful movie posters for design inspiration | alternactif.com | Scoop.it

If you love movies as much as I do, then you will have noticed that some movie posters are whole works of art. There are so many different ways in which you can design a poster, and so many different emotions you can express in such a small space.


Via Mark Strozier
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jason roland's comment, August 5, 2013 7:00 PM
goddess
tahlia's comment, September 2, 2013 4:19 AM
like her hair
tahlia's comment, September 2, 2013 4:19 AM
like her hair
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New tools in Adobe Creative Cloud: 12 revealing videos

New tools in Adobe Creative Cloud: 12 revealing videos | alternactif.com | Scoop.it
Want to see the new Creative Cloud features in action? Then check out these walkthrough videos.

Via Mark Strozier
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Mark Strozier's curator insight, July 19, 2013 12:17 PM

These walkthrough videos will give you a bit of insight into the tools included with Adobe Creative Cloud.

I've jumped on the Adobe CC bandwagon, for me it makes sense. The upside is its downside, there's SO many new tools in each program that I feel like I'm learning a whole new program.

Conrado C. Guzmán's curator insight, July 31, 2013 11:13 PM

For a buddy of mine that eats this stuff up all day

Lori Wilk's curator insight, November 4, 2013 8:26 PM

I recently began looking at the new Adobe Creative Cloud features and I'll  probably try these really soon.

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La moitié des entreprises ne sont pas prêtes pour le défi des réseaux sociaux

La moitié des entreprises ne sont pas prêtes pour le défi des réseaux sociaux | alternactif.com | Scoop.it
A l'heure où les entreprises utilisent les réseaux sociaux pour promouvoir leurs produits, pour valoriser leur marque employeur ou leur engagement responsable, nombre d'entre elles sont victimes de ce nouveau média lorsqu'une crise les frappe.

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Huh?! Create iPad Apps in InDesign CS6

Huh?! Create iPad Apps in InDesign CS6 | alternactif.com | Scoop.it

Build your Folio in InDesign CS6, add interactivity, use Alternate Layouts, build your App and load it on your iPad or submit it to the App Store.


Via Mark Strozier
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Mark Strozier's curator insight, October 9, 2013 3:10 PM

I'm beginning to reach, dare I say--fanboy status over Adobe Creative Cloud.

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Project Dogwaffle 1.2 ++

Project Dogwaffle 1.2 ++ | alternactif.com | Scoop.it

 

What is Project Dogwaffle, what's a Dogwaffle...?!
ok, so it's funny name, but what does it do?

 

Project Dogwaffle includes Visual Tools for Digital Artists...

 

Project Dogwaffle 1.2 - the Free PC Paint and Animation Program for prople who love to draw, sketch, animate and paint: digital painting, animation, special effects, filters, plugins, frames, layers, photoshop(r) alternative, digital painter...

 

Project Dogwaffle lets you be creative without the fear of mom or wifey yelling at you because you messed up your clothes again. No sudden spills, no funny fumes. You can paint, erase it, and try again, and again, and again......

Project Dogwaffle version 1.2 (this freeware version) is based on the powerful achitecture of  Project Dogwaffle 2.0.  It's a light, yet powerful tool for artistic expression.  

 

Dogwaffle 1.2 is not just a stripped-down save-disabled time-expiring trial demo of our full software - it's a fully functional version with some new features too. It is not save-disabled, there's no time-limit, no need to register, and there's no spyware or adware coming with it. 

 

For users who want to get even more powerful tools, there is a choice of commercial versions at low prices. 

 

> Check it out here:
http://www.dogwaffle.info/

http://bit.ly/17hmDkZ  ;

 

 

Programmers will find that our plugin interface (SDK) supports all but one plugin command, so they can develop applications that work with either the full version or this free version.

 

Help and tutorials are available online for free viewing and downloading:

http://bit.ly/1ccU8aY

http://bit.ly/1hYXO4X

http://bit.ly/1hYXO4X ;

 


For graphics support, dogwaffle now has included internal support for BMP files, as well as the native Targa format.  Single images as well as brushes and animation frame sequences can be loaded in these formats. 

 

If you have images in other formats you can easily convert from other formats to BMP or Targa with Irfanview or XnView and other image viewers, editors and converters. 

 

 

Taking you Beyond Digital Painting...

 

 

Check the Cool Creative bundle of nine lovely apps for 60 $:

http://www.coolcreativebundle.com/
About Cool creative bundle

The principle is simple : On one side, customers can get great apps at a very low price.

 

On the other side, developers and companies can increase their visibility and get equitable money. The large audience is made of people who cannot afford each app independently.

 

 

Bonus:

http://bit.ly/1iXryg2

 


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10 Brands That Changed the World

10 Brands That Changed the World | alternactif.com | Scoop.it

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just on our shores but all over the globe. Here's how they made it.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 18, 2013 8:44 AM

Sure to contain a #brand that everybody can nit-pick.

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Les villes les plus dépensières en communication

Les villes les plus dépensières en communication | alternactif.com | Scoop.it
Avec 322 400 euros par tranche de 10 000 habitants, Metz est la ville de France qui soigne le mieux sa communication et son animation.

Via L'Info Autrement
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Laboratoire Marette, les dommages d'une communication de crise improvisée

Laboratoire Marette, les dommages d'une communication de crise improvisée | alternactif.com | Scoop.it

Impliqué dans l’affaire des 3 nourrissons décédés à l’hôpital de Chambéry, le laboratoire Marette n’a qu’un visage. Celui de l’avocat de l’entreprise. Un avocat pour porte-parole ? Un choix rarissime en France, preuve de l’impréparation de Marette à gérer la crise qu'elle subit. Une erreur qui peut être fatale dans un domaine aussi sensible que la santé. En particulier, la santé des enfants.


Via www.nitidis.com
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www.nitidis.com's curator insight, January 22, 2014 11:17 AM

Cela est vérifié dans bon nombres de cas, trop de PME-PMI, TPE-TPI, ne prennent pas en compte cette dimension d'anticipation. Nous avons pu le constater dans l'affaire du scandale de la viande de cheval récemment encore.

Comcise est à disposition de ces structures, pour les accompagner dans cette démarche préventive.

Laurent VIbert

www.comcrise.fr

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Les astuces pour créer une campagne de communication innovante à moindre coût

Les astuces pour créer une campagne de communication innovante à moindre coût | alternactif.com | Scoop.it

Via Nostromo | Agence de communication
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Nostromo | Agence de communication's curator insight, December 18, 2013 11:48 AM

Communication et innovation font bon ménage

Mylène de la Tranchade's curator insight, March 14, 2014 3:25 PM

Les petites astuces que l'on connaît mais qu'on a tendance à oublier.

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Vidéos Motion Design : comment choisir un style approprié à sa ...

Vidéos Motion Design : comment choisir un style approprié à sa ... | alternactif.com | Scoop.it
Le Motion Design est partout en communication, mais que se cache-t-il derrière la notion ? Quelle définition et quels styles graphiques faut-il lui attribuer ? Quelques rappels pour choisir le bon style de motion design pour un ...
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Le native advertising : le publireportage 2.0 (1/2) | Nostromo

Le native advertising : le publireportage 2.0 (1/2) | Nostromo | alternactif.com | Scoop.it
L'agence de communication Nostromo se penche la nouvelle tendance de la publicité sur internet : le native advertising, qui consiste à placer la publicité dans le contenu même des sites.

Via Nostromo | Agence de communication
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Nostromo | Agence de communication's curator insight, February 19, 2014 7:05 AM

Qu'est ce que le native advertising? L'agence de communication Nostromo enquête et apporte les éléments de réponse.

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Build engaged audiences through publishing by curation. | Scoop.it

Build engaged audiences through publishing by curation. | Scoop.it | alternactif.com | Scoop.it
Easily curate engaging magazines. Effectively feed your web presence.
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What’s new for designers, June 2013

What’s new for designers, June 2013 | alternactif.com | Scoop.it
The June edition of what's new for web designers and developers includes new web apps, JavaScript resources, Photoshop scripts, web development tools, color pal

Via Mark Strozier
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Bootstraptor's comment, June 20, 2013 7:08 AM
thank you for this!
ramil navidad's comment, July 13, 2013 6:10 PM
nice collection....definitely going to check on some of the suggestions
Bogdan Dimitrov's comment, July 15, 2013 5:03 AM
Great article. Thank You for sharing!
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Create your own Piccassohead

Create your own Piccassohead | alternactif.com | Scoop.it

 

Create your own Picasso with Picassohead. Make art online with picassohead digital art tool from RFI Studios and Ruder Finn.

 

Piccassohead, a digital tool that allows users to create their own masterpieces using famous features drawn by Picasso...

 

In addition to being a popular tool used by students and teachers internationally to learn about art and promote creativity, Picassohead is also a nod to Ruder Finn's longstanding admiration of art and artists.

 

When co-founder and art aficionado David Finn began his company in the 1940s, his original goal was to bring art into corporations, and strengthen ties between the business and creative worlds.

 

Though Ruder Finn quickly expanded and came to encompass vast areas of expertise in other industries, this was the beginning of a long history between Ruder Finn and art.

 

Currently the firm still maintains an Arts consultancy in its Manhattan headquarters.

 

Piccasohead was conceptualized by Ruder Finn Chief Creative Officer Michael Schubert and executed by the design team at RFI Studios in 1999.

 


Via Mhd.Shadi Khudr
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La start-up du jour: Boticca, l’e-shop des créateurs de bijoux, rachète l’Atelier de la Mode et se lance en France

La start-up du jour: Boticca, l’e-shop des créateurs de bijoux, rachète l’Atelier de la Mode et se lance en France | alternactif.com | Scoop.it
La base de 100 000 clients de la marketplace parisienne L'Atelier de la Mode vient d'être acquise par Boticca,…

Via Sandrine Cousette Franchet
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10 facts about the brain that will help you design better websites

10 facts about the brain that will help you design better websites | alternactif.com | Scoop.it

Psychology provides a framework for understanding how your users think. Joe Leech explains how to use that knowledge to improve your websites.


Via ECAL Library
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Pinterest veut-il lancer une nouvelle version du e-commerce ?

Pinterest veut-il lancer une nouvelle version du e-commerce ? | alternactif.com | Scoop.it
Pinterest s’intègre sur des sites de e-commerce pour leur permettre de mettre les photos qui ont les plus de « Pin It » en avant. Une offre réservée à certains partenaires.

Via Ozil Conseil
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Make your website more attractive | A how to guide.

Make your website more attractive | A how to guide. | alternactif.com | Scoop.it
There are a lot of things that every website owner should consider other than usability. This is because, the internet is an interactive platform and the u

Via Mark Strozier
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April L. Kirkwood, M.Ed.'s curator insight, October 20, 2013 12:47 PM

The emphasis here is marketing and the importance of the total picture incorporating theme, tone, and of course, curation.

Alexis Chontos's curator insight, October 26, 2013 11:28 AM

What do you think?

Lori Wilk's curator insight, October 29, 2013 1:17 AM
We need a constant source of new ideas- Thanks #design #marketing #websites