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Rescooped by Al Picozzi from Geography Education
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India and Pakistan Reunited

"It’s rare that a video from a brand will spark any real emotion--but a new spot from Google India is so powerful, and so honest to the product, that it’s a testament not only to the deft touch of the ad team that put it together, but to the strength of Google’s current offering."--Forbes


Via Seth Dixon
Al Picozzi's insight:

The use of this commerical to promote a reunification is a great idea.  It starts as a small step and then ideas just grow.  As this gets more play in India, the idea spreads and in a country of over 1 billion when it spreads...it spreads.  Reminds me of Berlin. A city so long ago split and then reunited in 1989 with the physical wall mainly coming down in 1990 and then Germany reuniting in 1990.  It started small over time, 30 years or so.  Now I know India and Pakistan were split in 1947 and Germany effectively in 1945 witht he wall coming up in 1961.  This is a bit different I know, the division is mainly on religious differences, however it usually takes small actions for things to get started.  Will a reunifiction happenin my lifetime, no, in my kids....maybe.  Is this commerical for Google that one small step?

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Samuel D'Amore's curator insight, December 17, 2014 2:38 AM

This video is reminiscent of the families separated during the Korean war recently being allowed to visit one another. While tensions still exist between India and Pakistan many have begun to come to peace with the concept their nations won't be unified under either's rule. Because of this cooling of tensions families and friends are now able to see each other again after years without seeing them. Of course this is a Google commercial so the sincerity is somewhat diminished because of it's origins.

Matt Ramsdell's curator insight, December 14, 2015 3:11 PM

The most intriguing commercial that shows the differences and consequences of what happens between two nations. It shows hurt and feelings no human should have to go through. The biggest thing with this is how that after so much time apart two different people of different religions or countries can come back together and remain friends after so long of conflicting issues.

MA Sansonetti-Wood's curator insight, January 26, 9:29 PM
Seth Dixon's insight:

True, this is a commercial--but what a great commercial to show that the history of of a geopolitical conflict has many casualties including friendships across lines.  This isn't the only commercial in India that is raising eyebrows.  This one from a jewelry company is proudly showing a divorced woman remarrying--something unthinkable for Indian TV one generation ago. 


Questions to Ponder: How does the Indian media reflect the values and beliefs of Indian culture?  How does the Indian media shape Indian culture?

Rescooped by Al Picozzi from Geography Education
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Habemus papam: There is a new pope

Habemus papam: There is a new pope | Als Return to Education | Scoop.it
(3rd UPDATE) The new leader of the world's 1.2 billion Catholics is expected to deliver a speech in an hour

Via Seth Dixon
Al Picozzi's insight:

As a Catholic I see the need for tradition in culture.  Even as culture changes, I think there is still a place for it even in today's modern, fluid culture.  Tradition gives us a base to build a culture.  Yes cultures do change, but they have to start somewhere and traditions are the place to start.  Question, where would you be without some of your traditions? what would you miss?  We all start somewhere, after I was married and had kids, we started our own family traditions, but alot of them are based on older traditions,like a huge dinner at Christmas....mmm 5 courses and an expanding wasitline :).

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Maricarmen Husson's curator insight, March 14, 2013 8:36 AM

Habemus Papam!

The first Argentine Pope

Maricarmen Husson's comment, March 14, 2013 8:42 AM
I'm so happy! The first Argentine Pope!
Al Picozzi's comment, July 10, 2013 3:46 PM
I agree, there still is a place for tradition even in modern culture. We need somewhere to start and traditions are a good place.