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Rescooped by Al Picozzi from Geography Education
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India and Pakistan Reunited

"It’s rare that a video from a brand will spark any real emotion--but a new spot from Google India is so powerful, and so honest to the product, that it’s a testament not only to the deft touch of the ad team that put it together, but to the strength of Google’s current offering."--Forbes


Via Seth Dixon
Al Picozzi's insight:

The use of this commerical to promote a reunification is a great idea.  It starts as a small step and then ideas just grow.  As this gets more play in India, the idea spreads and in a country of over 1 billion when it spreads...it spreads.  Reminds me of Berlin. A city so long ago split and then reunited in 1989 with the physical wall mainly coming down in 1990 and then Germany reuniting in 1990.  It started small over time, 30 years or so.  Now I know India and Pakistan were split in 1947 and Germany effectively in 1945 witht he wall coming up in 1961.  This is a bit different I know, the division is mainly on religious differences, however it usually takes small actions for things to get started.  Will a reunifiction happenin my lifetime, no, in my kids....maybe.  Is this commerical for Google that one small step?

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Marissa Roy's curator insight, December 2, 2013 4:46 PM

I watched this short commercial with my geography class. While watching, you could almost forget that it was only a commercial. The commercial brings up that the internet can be a great tool in finding information. It also shows that the internet breaks down boundaries that had been impossible to get over physically.

Nathan Chasse's curator insight, April 11, 3:59 AM

These ads reflect the changing culture of India. There is a more progressive culture taking hold which is quite possibly caused by the effects of globalization. Along with India's industrialization, technology is a factor in the culture change. Taboo topics, like remarriage and the partition with Pakistan, are being used by advertisers be provocative without being offensive to most people.

 

The culture of India will undoubtedly be affected by its media representing more progressive ideas as well. Repeated exposure to these ideas will create new generations of Indians more comfortable with remarriage, much like newer generations in the United States are more comfortable with gay marriage.

Jess Deady's curator insight, May 4, 9:21 PM

Commercials work even when they don't. When its an annoying commercial, everyone still remembers exactly what the commercial is for. What Google does here is brilliant. This is very powerful and the reunited states could be an idea to get used to.

Rescooped by Al Picozzi from Geography Education
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History of the India-Pakistan Border

History of the India-Pakistan Border | Als Return to Education | Scoop.it
The weird, violent history of the Indo-Pakistani border.

 

Geography rarely makes sense without the added lens of history.  This fantastic article chonicles the history of the geopolitical conflict between India and Pakistan, centering on the disputed Kashmir region.  This border is tied into colonial, cultural, political and religious layers of identity.  As one of the great unresolved issues of the colonial era, this standoff may loom large as India becomes increasingly significant on the global scale.     


Via Seth Dixon
Al Picozzi's insight:

Colonialism rears its ugly head again, this time not in Africa but in India/Pakistan..but with the same result.  Borders drawn arbitrarily did not work in Africa, nor did it work in India.  It just casues the people there to try and work out and fix problems that the former colonial rulers casued.  They tried here to do it so that there was a land for the Muslim population to have a nation on the subcontinent and not subject to Hindu majority rule.  However Britain never looked at what would happen with a area that had a Hindu leader with a Muslim population.  He wanted to be independant, but the Muslim population wanted to go to Pakistan, so he went to India for help...sound confusing..it is..much like the Northern Ireland/UK/Republic of Ireland debate..there is no easy answer and it looks like we have to try to fix colonialism's problems again.

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Meagan Harpin's curator insight, October 15, 2013 9:07 PM

This article chonicles the history of the conflict between India and Pakistan, focusing on the disputed Kashmir region. The violence over the border is spurred by religion and political issues. But with India increasingly becoming bigger in a global scale what does that mean for this conflict with Pakistani?