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The Digital Marketing Trio Of 2013 | Business 2 Community

The Digital Marketing Trio Of 2013 | Business 2 Community | To sell more, tell more | Scoop.it

Digital marketing as a whole has become one of the biggest and most focused on streams of marketing in the last few years. Businesses of all sizes are finally catching on that if their marketing efforts are going to be successful, they need to have a strong digital arm. 3 of the biggest digital marketing streams today include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each….


Via Jeff Domansky
Louis Postel's insight:

I like the graphs, but would like to see one more: The Relationship Marketing Trio of 2013.


How does the the breakfast meeting stream, the hand-written notes stream, and the charity event stream stack up in terms of keeping customers?

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The latest developments in custom content strategies for niche marketers, edited by Louis Postel of Postel Ink.
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Content Curation Guide for SEO

Content Curation Guide for SEO | To sell more, tell more | Scoop.it

Feeling invisible on the web? No wonder. 


Via Marc Rougier
Louis Postel's insight:

"Establish Thought Leadership" seems to be the toughest part of this entire excercise, at least for me.

 

A part of me feels that "someone else -- someone with a doctorate -- surely knows more than I do, so let them do the thought leadership stuff."

 

A second part is just chicken: "I can blog till the cows come home and no one's listening anyway; and if if she is listening, who is to say he or she won't hate me forever for my difference of opinion." 

 

A third part is feeling hopeless about the world (melting glaciers, poverty, etc) - that part is down on leadership altogether; having impact on the world, changing the world it feels is but a fool's errand. 

 

Luckily, a fourth part is bursting with creativity and a need to connect; welcomes any opportunity to listen and be heard. 

 

 

 

 

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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social media cheat sheet (not sure where Linked In fits in this scheme).

social media cheat sheet (not sure where Linked In fits in this scheme). | To sell more, tell more | Scoop.it
RT @robertdaddario: Social media cheat sheet via @Edudemic http://t.co/AvUNebYT @Infographitweet

Via Shirley Williams (appearoo.com/ShirleyWilliams)
Louis Postel's insight:
Still a handy social media cheat sheet (memo to self: don't get seduced by big numbers. think about creating meaningful customer relationships.)
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Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight, February 9, 2013 4:46 PM

It is a little out of date but still a useful overview of the differet major platformed.

7/10

 

Curated by Shirley Wiilaims

 

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Redefining "Unique Content" | distilled

Redefining "Unique Content" | distilled | To sell more, tell more | Scoop.it
Redefining “Unique Content”: During the “Ultimate Q&A” session at MozCon 2013 last month, I was asked the foll... http://t.co/oVLvy8GaEz
Louis Postel's insight:

Was it James Joyce who said there are really only three stories on this planet: birth, death, and rebirth?

 

I feel that what makes content unique is how those three stories are told. Stories, mind you; not subjects. A unique subject is not a story. Kitchen pantries, for example. Good subject for an interior design piece on how to keep your kitchen clutter-free. It's definately in line with the latest design developments towards "clean lines." But now what's the story? Birth (how that pantry was created), death (how the old kitchen had to go), re-birth (how that unused closet space became a pantry). I can see every one of the above as a platform for unique content. 

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A Strategic Map for Better Use of Content Marketing Technologies —

Louis Postel's insight:

I like this map, but also feel there's a step missing; call it mission focus, whatever.


Our organizational development expert, Rob Hartz, taught me one way to focus fast on Mission.


Simply ask our team: What would make us proud of this custom content project? Then Rob had me write down all the answers coming from our team. Sometimes I will get fifty responses, some surprising, some not, but all valid.


While not formally a mission statement, this "back of the envelope" document creates a focus and operating narrative that has proved invaluable. 

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How proven direct marketing and digital strategies help radio broadcasters get higher ratings.

How proven direct marketing and digital strategies help radio broadcasters get higher ratings. | To sell more, tell more | Scoop.it
Louis Postel's insight:

My friend Eric Corwin is a real expert connecting a relatively old media, radio, with a new one, digital. My feeling is that the power of radio is way underrated. As Marshall Mcluhan said radio is a hot medium; and in cool times that's important. 

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Social media users like the sound of iTunes Radio - CNET

Social media users like the sound of iTunes Radio - CNET | To sell more, tell more | Scoop.it
New York Times Social media users like the sound of iTunes Radio CNET Social media analytics company NetBase found that 94 percent of social media users had positive comments about iTunes Radio following the product's release during Apple's WWDC...

Via heidi groshelle
Louis Postel's insight:

Anything with Gimme Shelter's got to be good!

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The Valley Advocate: - Stage: What Happened

The Valley Advocate:  - Stage: What Happened | To sell more, tell more | Scoop.it
Louis Postel's insight:

not everyone here dresses like the above 

not everyone here is quite so demure

not everyone here has a cellphone that works

not everyone here knows what happened


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The Future of Marketing: No Interruption Please

The Future of Marketing: No Interruption Please | To sell more, tell more | Scoop.it
Here is an HBR post on the future of marketing that quotes Gerd Leonard, billed as “one of the leading media-futurists in the world” by the Wall Str
Louis Postel's insight:

I feel paying for non-interruption with my data is the way to go, but am worried about paying for my personal liberty using the same currency. 

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The Digital Marketing Trio Of 2013 | Business 2 Community

The Digital Marketing Trio Of 2013 | Business 2 Community | To sell more, tell more | Scoop.it

Digital marketing as a whole has become one of the biggest and most focused on streams of marketing in the last few years. Businesses of all sizes are finally catching on that if their marketing efforts are going to be successful, they need to have a strong digital arm. 3 of the biggest digital marketing streams today include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each….


Via Jeff Domansky
Louis Postel's insight:

I like the graphs, but would like to see one more: The Relationship Marketing Trio of 2013.


How does the the breakfast meeting stream, the hand-written notes stream, and the charity event stream stack up in terms of keeping customers?

more...
No comment yet.
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In Palm Beach, Donald Trump's exclusive golf resort sits next to county jail

In Palm Beach, Donald Trump's exclusive golf resort sits next to county jail | To sell more, tell more | Scoop.it
Members who have paid a $250,000 initiation fee play in sight of 1500 inmates living in a modern American slum.
Louis Postel's insight:

with increasing income divide the luxury market looks safe for now...but for how long will the gates hold?

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Getting More Mojo from Maslow

Getting More  Mojo from Maslow | To sell more, tell more | Scoop.it
Chip Conley Viktor Frankl, the Austrian psychologist who was imprisoned in a Nazi death camp and wrote the influential tome Man’s Search for Meaning once lamented, “People have enough to live by, but nothing to live for; they have the means, but no...
Louis Postel's insight:

Chip,

 

Thank you for this thoughtful piece, but frankly part of me came away confused. Why are we still talking about Maslow whose motivation theories were refuted years ago? This by his very own Harvard student among others: see David McClelland: “Power is the Great Motivator” Harvard Business Review.

 

Look, you have to give credit to Maslow for trying to organize Freud into some kind of system, but otherwise there’s not much there. Just before World War II, McClelland set out to prove Maslow right. He and his researchers boarded a navy sub. They proceeded to withhold all food, while encouraging the submariners to draw pictures on their napkins. On the first day some steaming hamburgers appeared, but on following days to the researchers chagrin, the navy guys seemed to have forgotten all about food. What happened to Maslow’s subsistence motive?

 

McClelland tried to explain away this awkward fact as a glitch in the study. The navy men must have known deep down that the navy would never actually starve them to death. So he and his team went off to find people were actually starving to death: Appalachia, refugee camps, I’m not sure where else.

 

In any case, turns out Maslow’s motives had absolutely no bearing on the motives they found in their research. Only about 5% of the starving woke up thinking about food (and they were nominally a bit heavier). The remainder broke down into three groups: the group motivated by their relationship to family and friends (how can I help them?), the group motivated by a sense of personal achievement (I am going to make my tent the nicest in the camp), and a much smaller group motivated by what McClelland called power, or influence (how can I get everyone in the camp to work together for better conditions?).

 

Chip, you must have encountered these motives already in your business, as I have in mine. Here’s a softball question just to be sure: Who would you promote to Vice President of Sales: the woman, ranking number seven in sales, who wakes up in the morning thinking about how her team can do better, or the woman ranking number one, who wakes up in the morning thinking about how she can earn a better bonus?

 

I think I would come away less confused by your references to Maslow if you could tell me why you would choose one over the other. 

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The Sketchbook Project

The Sketchbook Project | To sell more, tell more | Scoop.it
Project
Louis Postel's insight:

Have any of you done this? It looks like a great example of Collective Custom Content.

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The Sites, Sounds & Investments of TechStars Boston 2013 Demo Day

The Sites, Sounds & Investments of TechStars Boston 2013 Demo Day | To sell more, tell more | Scoop.it
Fourteen TechStars Boston companies took to the House of Blues stage Thursday to make their case for capital and...
Louis Postel's insight:

Will everyone pony up a million dollars, starting with Synack, Tech Stars who promise to safe-guard custom content like ours 


“Hacking isn’t hard,” Synack CEO Jay Kaplan told Boston's TechStars crowd, which is why Synack was able to creaste a pay-for-performance network of global talent to probe website vulnerabilities.....and then get paid to plug the holes!

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Say "Cheddar Cheese, Please!"

Say "Cheddar Cheese, Please!" | To sell more, tell more | Scoop.it
Louis Postel's insight:

Resolution 201: I am going to check out The Dorset Theatre Festival this year.

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Why You Shouldn’t Create a Newsletter (and What to Do Instead) - Boost Blog Traffic

Why You Shouldn’t Create a Newsletter (and What to Do Instead) - Boost Blog Traffic | To sell more, tell more | Scoop.it
Once upon a time, the online newsletter produced enormous profits for all kinds of businesses. Nowadays, it's just pure foolishness.
Louis Postel's insight:

My hunch is that whenever you sneak in anything there's going to be blowback. I also feel that posting stuff that receives no comments whatsoever is a bummer, no matter what some gurus say about visibility, etc.


For the Cat Club, back in the 80's I mailed all these cards, "invites" and felt it was worth doing as an advertisement, regardless of whether anyone actually showed up or RSVP'd. In other words the payback on the invite is the invite itself, not the expected crowd. The payback on the post is the post itself, not the comments, but now I am not so sure.


What do you think? Comments??


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‘Big Data,’ by Viktor Mayer-Schönberger and Kenneth Cukier

‘Big Data,’ by Viktor Mayer-Schönberger and Kenneth Cukier | To sell more, tell more | Scoop.it
“Big Data,” by Viktor Mayer-Schönberger and Kenneth Cukier, looks at how surveillance has changed.
Louis Postel's insight:

As a custom content marketer, I feel torn about Big Data.


One part feels like the coach in MoneyBall. Relying on the hunches of baseball scouts instead stats was a formula for failure.


At the same time, I remember number-crunchers like Robert McNamera, Secretary of Defense under Kennedy and Johnson, relying on body counts in a way that proved totally absurd.

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What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | To sell more, tell more | Scoop.it
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.
Louis Postel's insight:

I feel torn about time and money going into content. But, then again, ambivalence is the human condition, no? We almost always feel two ways or more about almost everything!


So here's the content marketing ambivalence, as heard from Within.


Inner Frugality says, "are you nuts! you can hire someone on Elance for 4 cents a word, SEO friendly! Now do yourself a favor and put the savings in your pocket!"


Whereupon, my Inner Consumer says, "If you're trying to sell me high quality with low quality verbiage, you're going to regret it forever. FYI: A magazine feature writer earns at least $1.00. So none of your cheap tricks!"


It's enough to make me Content Crazy!











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