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Scoop.it's Amazing Community Manager Ally Greer One of 50 Great Content Curators - via @CrowdFunde

Scoop.it's Amazing Community Manager Ally Greer  One of 50 Great Content Curators - via @CrowdFunde | Ally Greer | Scoop.it

Via Martin (Marty) Smith, Kevin Moran
Ally Greer's insight:

Feature by Scoopiteer @Martin (Marty) Smith for new startup Crowdfunde

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malek's curator insight, April 30, 7:22 AM

Search for the Community Manager  when you have a supportive and thriving online community of whip-smart professionals.

Marilyn Moran's comment, April 30, 5:32 PM
Excellent choice!
Ally Greer
A social resume.
Curated by Ally Greer
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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At Scoop.it we're constantly amazed by the great work our awes (Content curation is a great way to shine on the Web.
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5 Questions to Ask When Launching a Content Marketing Strategy

5 Questions to Ask When Launching a Content Marketing Strategy | Ally Greer | Scoop.it
Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task.
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A Community Manager’s Guide To Scoop.it

A Community Manager’s Guide To Scoop.it | Ally Greer | Scoop.it
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What Mary Meeker's Internet Trends Report Means For The Future Of Content

What Mary Meeker's Internet Trends Report Means For The Future Of Content | Ally Greer | Scoop.it
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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Ally Greer | Scoop.it
This intensive guide created by Vocus was inspired by Mark Schaefer’s infamous Content Shock theory of a few months back.
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Learning to Build Community Through Failure

Slides from my talk at the San Francisco Online Community meetup on May 28, 2014. 

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Ally Greer's curator insight, May 29, 1:06 PM

Last night, I spoke at the San Francisco Online Community meetup about what I learned from starting an ambassador program at Scoop.it before I really knew what exactly I was doing.


Though it didn't quite work out as I expected, I learned a lot, and have now launched a new community strategy that includes 4 tiers of community with different levels of activity and involvement.


I learned that you can't build community around just a brand, and that you can't force people to be a part of a community that they don't want to participate in.


I also learned the importance of a community content strategy. If you aren't consistently engaging community members with meaningful content, chances are they aren't going to come back.


**Stay tuned for video!**

Peg Corwin's curator insight, July 2, 2:39 PM

Useful lessons learned include you can't make a community out of people who don't want to be a community.  Also that this community had 4 tiers, each reached in a different way.

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13 Hidden Benefits of Guest Blogging

13 Hidden Benefits of Guest Blogging | Ally Greer | Scoop.it

A crowdsourced blogpost created at Scoop.it's March #leancontent meetup.

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Scoop.it's Amazing Community Manager Ally Greer One of 50 Great Content Curators - via @CrowdFunde

Scoop.it's Amazing Community Manager Ally Greer  One of 50 Great Content Curators - via @CrowdFunde | Ally Greer | Scoop.it

Via Martin (Marty) Smith, Kevin Moran
Ally Greer's insight:

Feature by Scoopiteer @Martin (Marty) Smith for new startup Crowdfunde

more...
malek's curator insight, April 30, 7:22 AM

Search for the Community Manager  when you have a supportive and thriving online community of whip-smart professionals.

Marilyn Moran's comment, April 30, 5:32 PM
Excellent choice!
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3 Lessons Community Managers Can Learn from the FBI

3 Lessons Community Managers Can Learn from the FBI | Ally Greer | Scoop.it
Because don’t we all dream of whipping out a badge sometimes?
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Social Media Week: The Building Blocks of Content

Social Media Week: The Building Blocks of Content | Ally Greer | Scoop.it
Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator.


Republished here.

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What is Google Authorship? Tips and Resources

What is Google Authorship? Tips and Resources | Ally Greer | Scoop.it
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation.
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Eric Chan Wei Chiang's curator insight, June 4, 12:27 AM

 

Google Authorship is fast becoming an indispensable tool for blogging as well as personal branding.

 

Some social media gurus even wrote about how Google Authorship saved Google+ from becoming irrelevant.

 

Nonetheless, personal branding benefits both organizations ad institutions alike. More person branding tips here: http://sco.lt/4skttp

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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Ally Greer | Scoop.it
Because who doesn’t like things with low cost and high impact?



Republished here.

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Community Management Thoughts and Challenges for 2014

Community Management Thoughts and Challenges for 2014 | Ally Greer | Scoop.it

In 2013, the field of community management expanded more than ever. According to The Community Roundtable, the average community manager has 3.7 years of experience.


Republished on Business 2 Community & Medium

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Digital Marketing Interview Series with the Director of Community & Content at Scoop.it

Digital Marketing Interview Series with the Director of Community & Content at Scoop.it | Ally Greer | Scoop.it
Ally Geer is the Director of Community & Content at Scoop.it, a content discovery platform. Here are her thoughts on digital marketing.
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How to Prepare Your Business for Content Marketing

How to Prepare Your Business for Content Marketing | Ally Greer | Scoop.it

A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. I came up with a few ways to combat them.

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Carolyn M Todd's curator insight, July 29, 1:44 PM

Former Smeal College student Ally Greer and community  manager for Scoop.it gives her tips on content marketing...

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Finding Community Ambassadors & Evangelists

Talk from the SF Online Community Meetup on building a brand advocacy program through content and learning from failures.

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Important Stats You Should Know from Mary Meeker's Internet ...

Important Stats You Should Know from Mary Meeker's Internet ... | Ally Greer | Scoop.it

Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Here are some of the key statistics from the report.

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70 Rising Social Media Stars

70 Rising Social Media Stars | Ally Greer | Scoop.it
Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.


Cool to be featured on this list by Mark Schaefer!

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals | Ally Greer | Scoop.it

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. This report outlines some of the findings including the significant impact of content curation on reaching business goals.

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Learning to Learn: How To Look Like an Expert From Day One

Learning to Learn: How To Look Like an Expert From Day One | Ally Greer | Scoop.it

Image from startupstockphotos.com Working in the world of entrepreneurs and startups has given me a whole new appreciation for the phrase “fake it ’til you make it.” 

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Fascinating Insights on Content Curation from Ally Greer of Scoop.it

Fascinating Insights on Content Curation from Ally Greer of Scoop.it | Ally Greer | Scoop.it
Ally Greer, community manager at Scoop.it, shares her insights on content curation, including best practices, tips and ROI.
Ally Greer's insight:

Thanks to Dennis Shiao for featuring me!

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Learnings From Two Years as a Community Manager: Just Ask

Learnings From Two Years as a Community Manager: Just Ask | Ally Greer | Scoop.it

If it wasn't extremely obvious from the majority of my writing, I'm obsessed with learning. When I started out my career as a community manager, I didn't even know what that meant. Two years later, I'm still not quite sure there is a single definition, but I certainly have learned a lot about what it means to build community, run social media strategies, and bring value to the crowded web with a group of brilliant content curators who I've been lucky enough to meet through the journey.

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Why lean is the future of content marketing #SMWNYC

In conjunction with Social Media Week NYC, Scoop.it's Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business.
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Ally Greer's curator insight, February 24, 2:22 PM

On Wednesday, I hosted a Social Media Week to discuss the #leancontent framework and some tips on how to use curation to jumpstart a business / content marketing strategy.


For the first half of the talk, we went through the ideas behind information overload, lean content (leverage, experiment, automate, measure) and how finding ways to make an impact without spending loads of time and money can help further a brand and/or business.


Secondly, we went through the seven parts of a lean content curation strategy:

1. Content discovery: finding the right content to share with your audience.

2. Website hosting and integration: finding a place for your content to live online and be indexed in search.

3. Scheduling: spending a small amount of time setting up the rest of your day, then adopting the "set it and forget it" mentality.

4. Analytics: understanding your unique audience.

5. Team curation: involving the rest of your company in content creation and offloading resposibilities.

6. Distribution: making sure all of your audiences (on different platforms) see your content. Automate this process with tools like Scoop.it

7. Increased visibility: if you aren't posting, someone else will be.


Have questions about lean content marketing, curation, or the future of content marketing? Ask in the comments! 

Lori Wilk's curator insight, February 24, 6:12 PM

More validation as to why I am using curation. Thanks Scoop.it #curation#contentmanagement+

Дмитрий Аркас's curator insight, February 25, 8:19 PM

Cтратегия скупого курирования:

1. Найти правильный контент, чтобы поделиться с аудиторией.

2. Запустить сайт + интегрировать в соц.сети - обеспечить прямой эфир + индексацию в поиске.

3. Планировать быстро: "настроил и забыл".

4. Аналитика: понимать свою уникальную аудиторию.

5. Команда курирования: с участием остальной части вашей компании в области создания контента и публикации оного.

6. Распространение: убедиться, что вся ваша аудитории (на разных платформах) видит ваш контент..Автоматизировать процессы с инструментами, как Scoop.it

7. Увеличивать видимость: публиковать и публиковать.

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7 types of online influencers and who to target based on your goals

7 types of online influencers and who to target based on your goals | Ally Greer | Scoop.it
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy.
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Digital Learning Day: 5 #EdTech Curators to Follow

Digital Learning Day: 5 #EdTech Curators to Follow | Ally Greer | Scoop.it
Today, February 5th, 2014, is Digital Learning Day.
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Content Super Bowl I: Creation takes on Curation

Content Super Bowl I: Creation takes on Curation | Ally Greer | Scoop.it
Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a witness to this content debate at one point or another.


Republished here

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