Ally Greer
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A social resume.
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70 Rising Social Media Stars

70 Rising Social Media Stars | Ally Greer | Scoop.it
Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.


Cool to be featured on this list by Mark Schaefer!

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4 Years of Professional Growth & Good Vibes, Curated

4 Years of Professional Growth & Good Vibes, Curated | Ally Greer | Scoop.it
Dear Scoopiteers,
Ally here, as usual, bringing a special newsletter-themed design to the Scoop.it blog today, mostly because I have some news to share with you.
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16 B2B Content Marketing Stats You Need to Know Today

16 B2B Content Marketing Stats You Need to Know Today | Ally Greer | Scoop.it
Jeff Zabin, CEO of Starfleet Media and celebrated business researcher, recently released his 2014 Benchmark Report on B2B Content Marketing and Lead Generation.
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The Problem With “Staying Relevant”

The Problem With “Staying Relevant” | Ally Greer | Scoop.it
I tend to find inspiration in strange places. Last week, I was listening to a podcast with a few of my favorite stand-up comedians expecting nothing more than a few chuckles.
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The Science Behind Getting Your Ads Placed in Facebook News Feeds

The Science Behind Getting Your Ads Placed in Facebook News Feeds | Ally Greer | Scoop.it
A peek under the hood of one of Facebook’s most important algorithms.
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The Importance of Creating a Media Hub for Your Small Business (and how to do it)

The Importance of Creating a Media Hub for Your Small Business (and how to do it) | Ally Greer | Scoop.it
Over the past few years you may have noticed a change in the way you are consuming content.
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"Content Curation:" David Walks Episode 8 with Ally Greer, Scoop.it Director of Content & Community

"Content Curation:" David Walks Episode 8 with Ally Greer, Scoop.it Director of Content & Community | Ally Greer | Scoop.it
"Make your content creation fuel your content distribution." "Retitling is new content curation."
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Ally Greer | Scoop.it

Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
Source: www.businessesgrow.com

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Customer feedback: asking is just the beginning

Customer feedback: asking is just the beginning | Ally Greer | Scoop.it
This morning in the always fast-paced tweet chat run by Buffer, an interesting topic came up that I feel is often overlooked by community builders and brands.
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10 Scoop.it Hacks You Might Have Been Overlooking

10 Scoop.it Hacks You Might Have Been Overlooking | Ally Greer | Scoop.it
Building a product is fun. Building a dynamic platform is even more fun. Did you know that Scoop.it has the best engineering team in the entire world, and that they put out a new release of the platform almost every week?
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Free report: the status of corporate knowledge sharing

Free report: the status of corporate knowledge sharing | Ally Greer | Scoop.it
Are companies benefiting from the abundance of knowledge made free and available by Web 2.0?


Survey, research, white paper created for Scoop.it, 2014.

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10 Inspiring Quotes From the Best B2B Content Marketers

10 Inspiring Quotes From the Best B2B Content Marketers | Ally Greer | Scoop.it
One thing I pride myself on – and you’ll know this if you’ve read anything I’ve written in the past – is always continuing my quest for new knowledge.
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Digital Marketing Interview Series with the Director of Community & Content at Scoop.it

Digital Marketing Interview Series with the Director of Community & Content at Scoop.it | Ally Greer | Scoop.it
Ally Geer is the Director of Community & Content at Scoop.it, a content discovery platform. Here are her thoughts on digital marketing.
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5 Questions to Ask When Launching a Content Marketing Strategy

5 Questions to Ask When Launching a Content Marketing Strategy | Ally Greer | Scoop.it
Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task.
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How to Prepare Your Business for Content Marketing

How to Prepare Your Business for Content Marketing | Ally Greer | Scoop.it

A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. I came up with a few ways to combat them.

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Carolyn M Todd's curator insight, July 29, 2014 4:44 PM

Former Smeal College student Ally Greer and community  manager for Scoop.it gives her tips on content marketing...

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Finding Community Ambassadors & Evangelists

Talk from the SF Online Community Meetup on building a brand advocacy program through content and learning from failures.

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Important Stats You Should Know from Mary Meeker's Internet ...

Important Stats You Should Know from Mary Meeker's Internet ... | Ally Greer | Scoop.it

Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Here are some of the key statistics from the report.

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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Ally Greer | Scoop.it
This intensive guide created by Vocus was inspired by Mark Schaefer’s infamous Content Shock theory of a few months back.
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Learning to Build Community Through Failure

Slides from my talk at the San Francisco Online Community meetup on May 28, 2014. 

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Ally Greer's curator insight, May 29, 2014 4:06 PM

Last night, I spoke at the San Francisco Online Community meetup about what I learned from starting an ambassador program at Scoop.it before I really knew what exactly I was doing.


Though it didn't quite work out as I expected, I learned a lot, and have now launched a new community strategy that includes 4 tiers of community with different levels of activity and involvement.


I learned that you can't build community around just a brand, and that you can't force people to be a part of a community that they don't want to participate in.


I also learned the importance of a community content strategy. If you aren't consistently engaging community members with meaningful content, chances are they aren't going to come back.


**Stay tuned for video!**

Peg Corwin's curator insight, July 2, 2014 5:39 PM

Useful lessons learned include you can't make a community out of people who don't want to be a community.  Also that this community had 4 tiers, each reached in a different way.

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals | Ally Greer | Scoop.it

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. This report outlines some of the findings including the significant impact of content curation on reaching business goals.

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Curated by Ally Greer
i literally always exaggerate. marketing zumper/padmapper, formerly scoop.it