Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s web search more in line with the current mobile experience.
If all social networks were members of your family, Linkedin might be the boring uncle who talks about the inner workings of his accounting job at parties. Solid career advice, but you're not exactly craving hourly updates.
Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales.
Having a Facebook page or Twitter account is like having a telephone or a printer -- they are tools that need a purpose. What you do within these social channels counts for everything.
Jil H. Lesko's insight:
Brian Solis reminds us that a successful social business strategy requires alignment with the strategic business goals of an organization and organizational alignment and support that enables execution of that strategy.