Polls and surveys, if planned right, can be a marketers most powerful tool.
How to plan a poll?
Consider the nature of the problem area along with the group of people being polled. Outline a basic question. For effective results, specific questions must be asked. Figure out how to place yourself and how to communicate effectively. How you ask the questions plays a major factor. Some researchers claim that open-ended questions show more of the real attitudes and opinions of the respondents. (more)