How to plan a poll for your Social Media Strategy | Socialopia | Allround Social Media Marketing | Scoop.it
Marketing is not an art, contrary to popular belief, it is a science. Marketers collect data, look at it, and then change their activities to show what they learn.

Polls and surveys, if planned right, can be a marketers most powerful tool.

How to plan a poll?

Consider the nature of the problem area along with the group of people being polled. Outline a basic question. For effective results, specific questions must be asked. Figure out how to place yourself and how to communicate effectively. How you ask the questions plays a major factor. Some researchers claim that open-ended questions show more of the real attitudes and opinions of the respondents. (more)