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What's ahead of us when it comes to web publishing? How will the tools, methods and approaches to design, to create and to package news and information change over the course of the next few years?
In the second part of this article, I am looking at these key trends:
1) Dusk of Blogs How blogs are changing their role and importance within the information ecosystem.
2) Beyond WordPress WordPress has been a revolutionary tool for small and large independent web publishers. But in its fantastic growth, it may have lost track of its true original purpose. What's there now to replace it?
3) Instant Publishing When it comes to publishing online, it's not just "ease of use" that web publishers want. Immediacy, real-time, is the new in high-demand frontier. How rapidly can you go from thinking of a promotion or a new report to actually having a professional-looking page of it online?
4) Invisible UI Just-in-time interface controls are the future. The time of multiple toolbars with tens of buttons and icons, is definitely over. The new UI is basically invisible... until you need it.
5) Design Intelligence The web design and publishing ecosystem presently doesn't allow for non-technical people to create and maintain professional-looking websites without having to heavily depend on a web design studio or agency. This is about to change. Rapidly.
6) Design Marketplaces Big opportunity ahead for those who will make it easy and efficient to find, select and organize the best web design templates available out there in a fast, easy and effective fashion.
Full article: http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014-part2/
Reading time: 19'
See Part I here: http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014/
. . .hmmmm interesting thoughts for beyond 2014.
The fast modifying needs when it comes to web growth has changed the techniques and procedures that web growth solutions use.
Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.
Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.He writes: "Imagine being able to outreach awesome content without having to look for links.Simply make people aware of what you are doing and get them to talk about you.It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."The article is rich in valuable references and tools for anyone interested in exploring this topic.Game changing. Resourceful. 8/10Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo
From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.
Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.
From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.
Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!
i agree, but this demands dedication!