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Back To Basics: The Definitions Of Data Driven Marketing And Analytics

Back To Basics: The Definitions Of Data Driven Marketing And Analytics | Allbound Marketing | Scoop.it

For many business leaders the core concepts surrounding a big data strategy are still relatively new and largely misunderstood.


Via Luca Naso
Pam Hege's insight:

What is data-driven marketing?

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Luca Naso's curator insight, August 30, 2013 6:29 AM

The data by itself does not provide value.
You’ll need ANALYTICS to generate actionable insights,
and then you’ll need a DATA-DRIVEN MARKETING strategy to turn those actionable insights into increased sales and revenue growth.

 

In this article you can find some clear answers to the following two questions:
1. What is Data-Driven Marketing?
2. What is Analytics?

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5 Questions to Help You Create Customer-Centric Landing Pages

5 Questions to Help You Create Customer-Centric Landing Pages | Allbound Marketing | Scoop.it
How well do you know your target audience? These 5 questions will get you thinking about ways to better engage your prospects with your landing pages.
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How Digital Marketing Is Destroying Your Business

How Digital Marketing Is Destroying Your Business | Allbound Marketing | Scoop.it
Digital Marketing, and its current volume-based practices, are just about the worst things you can do for your business
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3 Real-Life Examples of Incredibly Successful A/B Tests

3 Real-Life Examples of Incredibly Successful A/B Tests | Allbound Marketing | Scoop.it
Get inspired by these three examples of high-impact a/b tests.
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The battle of search advertising vs. social media marketing - iMediaConnection.com

The battle of search advertising vs. social media marketing - iMediaConnection.com | Allbound Marketing | Scoop.it
Search and social serve completely different purposes
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Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom

Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom | Allbound Marketing | Scoop.it
The future of marketing is the management of the customer journey, and mobile apps now play a significant role in that journey
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3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly

3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly | Allbound Marketing | Scoop.it
While the advancement of attribution is an exciting development, there are still many limitations on model accuracy
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How Many Marketing Emails Never Reach Consumers' Inboxes?

How Many Marketing Emails Never Reach Consumers' Inboxes? | Allbound Marketing | Scoop.it
More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders,
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3 Tips To Turn Your Email Marketing Into SEO Opportunity

3 Tips To Turn Your Email Marketing Into SEO Opportunity | Allbound Marketing | Scoop.it
if you’re looking to enhance your search engine optimization (SEO), email can also be a valuable medium to promote your marketing message.
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Why Every Company Needs a Sustainable SEO Strategy in 2015

Why Every Company Needs a Sustainable SEO Strategy in 2015 | Allbound Marketing | Scoop.it
Every company should be revisiting their SEO strategies with 2015 just around the corner. This article takes a high-level look at search algorithm history to show why a sustainable SEO is the only kind that will drive tangible results in 2015.
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The Top Google Search Rank Factors in 2014 - Profs

The Top Google Search Rank Factors in 2014 - Profs | Allbound Marketing | Scoop.it

 

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Via iNeoMarketing
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iNeoMarketing's curator insight, September 15, 8:38 PM

Thus the continued importance of G+. Wish LinkedIn was in there somewhere.

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Paid Social Ads Convert More Customers - eMarketer

Paid Social Ads Convert More Customers - eMarketer | Allbound Marketing | Scoop.it
Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
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The Pros and Cons of Retargeting in 2015 | SEJ

The Pros and Cons of Retargeting in 2015 | SEJ | Allbound Marketing | Scoop.it
Retargeting is a tactic many marketers use to help improve brand awareness and increase clicks, but is it too annoying for consumers? Learn more here.
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3 Reasons You Should Implement Behavior Tagging

3 Reasons You Should Implement Behavior Tagging | Allbound Marketing | Scoop.it
First impressions can make or break a relationship. And when it comes to your company’s website, a poor experience can mean the difference between a lifelong customer and a lost sale. Most consumers don’t have the time or patience to figure out your website. Tailoring it to their needs is crucial for keeping them engaged …
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Do You Have to be 'Modern' to be a Great Marketer?

Do You Have to be 'Modern' to be a Great Marketer? | Allbound Marketing | Scoop.it
Do things that are current. You'll win if you do. A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments. According to the responses from 492 marketing decision-makers in the United States, United Kingdom, Germany and France, companies using "non-modern" marketing strategies are at a loss. Topic: Digital Marketing.
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2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors | Allbound Marketing | Scoop.it
Knowing where to segment your Google Analytics data can be daunting. Where do you start? And how the Hell are you supposed to know if what you’re looking at is going to make any difference what-so-…
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Why Every Organization Needs a Chief Marketing Improvisation Officer | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Every Organization Needs a Chief Marketing Improvisation Officer | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Allbound Marketing | Scoop.it
As a marketer, it's important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | Allbound Marketing | Scoop.it
SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic s
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Panda Update 4.1: Winners / Losers – Google U.S.

Panda Update 4.1: Winners / Losers – Google U.S. | Allbound Marketing | Scoop.it
Google said, based on feedback from both users and webmasters they have “been able to discover a few more signals to help Panda identify low-quality content more precisely”.
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Why Marketers Still Haven't Mastered Personalization - eMarketer

Why Marketers Still Haven't Mastered Personalization - eMarketer | Allbound Marketing | Scoop.it
The lack of a single customer viewpoint is holding marketers back from executing personalization tactics, according to research. Fragmented and siloed data systems are a key problem in creating a single customer view, and industry professionals will need to integrate them in order to deliver the customer experiences they hope to.
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday | Allbound Marketing | Scoop.it
We're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about.
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Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks. | Allbound Marketing | Scoop.it
If your email subject line doesn't make people want to open your marketing email, you could be sabotaging your efforts. Here's how to write better emails.
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Triggered Emails: Do You Know These 21 Profitable Techniques? - GetResponse Blog - Email Marketing Tips

Triggered Emails: Do You Know These 21 Profitable Techniques? - GetResponse Blog - Email Marketing Tips | Allbound Marketing | Scoop.it
Make the best of triggered emails by using there 21 great techniques.
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The Death of Social Media.

The Death of Social Media. | Allbound Marketing | Scoop.it
Social media is the narrative of marketing that's never been the bride, and always the bridesmaid. Is it on its death bed?
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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast] -

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast] - | Allbound Marketing | Scoop.it
There is a lot of pressure on CMOs these days to have a big data strategy. “Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing ...
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