Every company should be revisiting their SEO strategies with 2015 just around the corner. This article takes a high-level look at search algorithm history to show why a sustainable SEO is the only kind that will drive tangible results in 2015.
Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
First impressions can make or break a relationship. And when it comes to your company’s website, a poor experience can mean the difference between a lifelong customer and a lost sale. Most consumers don’t have the time or patience to figure out your website. Tailoring it to their needs is crucial for keeping them engaged …
Do things that are current. You'll win if you do. A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments. According to the responses from 492 marketing decision-makers in the United States, United Kingdom, Germany and France, companies using "non-modern" marketing strategies are at a loss. Topic: Digital Marketing.
As a marketer, it's important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
The lack of a single customer viewpoint is holding marketers back from executing personalization tactics, according to research. Fragmented and siloed data systems are a key problem in creating a single customer view, and industry professionals will need to integrate them in order to deliver the customer experiences they hope to.