SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.
As a web designer, I’m proud to be a part of an Apple-loving, forward thinking, technologically advanced group of people that devour tutorials and web design blogs, hoping to create a stellar design that that gets posted in every CSS gallery out there. Yep, we’re a group of people that works hard, plays hard and strives to meet our deadlines, while learning something new along the way.
Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.
Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website.
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.
At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick.
Social media SEO integrates your activities on your website with those on the social media networks. This integrated activity provides search engines such as Google Search a holistic view of your business and allows them to judge your credibility.
Shares, Tweets, Likes, and Clicks all add up to pushing your blog posts higher up the search results.
" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".
Due to the prevalence of too many pop-up and pop-under new windows opening up without user control, many Internet users now have pop-up blocking software and the latest web browsers also try to block these unwanted windows from opening too. With advancements in coding technologies, it is now possible to open up a pseudo-window inside an existing window, which is far less intrusive. There are created using jQuery Light Box Plug-ins.
jQuery Lightbox plugins are a perfect solution for image crowded websites.Especially you can find amazing jQuery lightbox plugins for wordpress based blogs.For wordpress based blogs,the plug-in is added to WordPress. And then activated. Once setup, clicking on an image or video will bring up a Light Box which displays that item.
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional.
Focusing on links, targeting, and great content can vastly improve your search rankings, so why do we sometimes see Google favoring pages that lack those qualities? In today's Whiteboard Friday, Rand walks through several possible explanations.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.