On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause […]
You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.
Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true authority...
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Here’s how you schedule a photo tweet from the native Twitter client.
A new virus has been detected on Facebook that spreads via the site’s chat function. Users affected by the virus receive a Facebook Chat message from one of their friends that simply says “LOL,” accompanied by an attachment labeled “Photo_xxx.zip or IMG_xxx.zip.” The message itself is harmless, but the attachment is another story.
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers...
The new CSS Shapes specification has the potential to change the way you think about arranging content on a webpage. (Hint: think outside the rectangles!) Sara Soueidan walks us through the different ways to use this property, with results ranging from simple elegance to eye-popping.
Sameep Shah's insight:
Getting text to flow around an image using shape-outside and shape-margin property.
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.
Sameep Shah's insight:
Great information to know for when you plan on advertising on Twitter!
Attracting links is something that every website owner and blogger knows is critical, but most of us don't really enjoy many of the tasks that are commonly associated with link building. There are a lot of different approaches to link building, so you just need to find some methods that work well for you and your site/blog.
In this article we'll take a detailed look at the topic, and you'll find 101 different ways that you can go about attracting links from other sites and blogs. Inbound links are often prioritized for SEO purposes, but there is much more value to links that just improving your search engine rankings.