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Update: Google Severely Hits PBNs (Private Blog Networks)

Update: Google Severely Hits PBNs (Private Blog Networks) | All Things Web Design! | Scoop.it

The black hat and gray SEO communities are buzzing about Google's latest efforts to target PBNs, Private Blog Networks.Over the past couple days, Google has reportedly gone after many PBNs...


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It was going to happen sooner or later.

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Panda 4.0: Redefining Site Authority

Panda 4.0: Redefining Site Authority | All Things Web Design! | Scoop.it

Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true authority...


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Must read!

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17 Advanced Methods for Promoting Your New Piece of Content

17 Advanced Methods for Promoting Your New Piece of Content | All Things Web Design! | Scoop.it

Here are some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.


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Great tips!

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When You Have Bad Links Impacting Your Google Rankings, Which Do You Remove?

When You Have Bad Links Impacting Your Google Rankings, Which Do You Remove? | All Things Web Design! | Scoop.it
I see this all the time, a forum thread, where a webmaster knows his rankings are suffering in Google because he was hit by Penguin because he has a lot of really bad, manipulative links.

 

"Those links are not helping you and they are now hurting you. Remove the hurt. Then get people to link to you because they want to link to you..."


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A great tool to add on to your seo arsenal!

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Why You May Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

Why You May Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content | All Things Web Design! | Scoop.it
Focusing on links, targeting, and great content can vastly improve your search rankings, so why do we sometimes see Google favoring pages that lack those qualities? In today's Whiteboard Friday, Rand walks through several possible explanations.

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Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

Good: Funny 404 Error Pages.  Great: Profitable 404 Error Pages. | All Things Web Design! | Scoop.it
It's time to treat your 404 page like other conversion- and goal-focused pages on your website. Learn to make a profitable 404 page from this case study.

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Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site

Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site | All Things Web Design! | Scoop.it
On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause […]

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The operative word being "likely"

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The Undetectable Link Building Technique Google Can’t Penalize

The Undetectable Link Building Technique Google Can’t Penalize | All Things Web Design! | Scoop.it
To build a timeless link that Google can't detect as a "built afterwards" link you need to get it before the document gets indexed for the first time.

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A great blog post on ahrefs.com by Tad Chef!

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Google's Matt Cutts On How They Evaluate New Search Algorithms

Google's Matt Cutts On How They Evaluate New Search Algorithms | All Things Web Design! | Scoop.it
Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration […]

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Must read!

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Crush The Competition With Hyper Local Listing Management!

Crush The Competition With Hyper Local Listing Management! | All Things Web Design! | Scoop.it
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S.

 

It’s more important than ever for local business owners to vie for better SERP visibility, both in desktop and mobile search...


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A great way to increase local listing

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Creating Great Content Is Not Enough - Promote Like A Rock Star

Creating Great Content Is Not Enough - Promote Like A Rock Star | All Things Web Design! | Scoop.it

"All the great content in the world isn’t going to help a website in organic search results – if you don’t let people know about it..."

 

Content with no exposure really doesn’t help, but that doesn’t mean you have to break Google’s rules about artificial link building in order to succeed...


http://kercommunications.com/seo/great-content-not-enough/


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