"Knowledge Management professionals acknowledge that the two main types of knowledge are tacit and explicit. The differences between the two are vast, yet only one is the most important: tacit. Despite the fact that many Knowledge Management (KM) researchers believe that around 80% of organizational knowledge consists of tacit knowledge, there are far more KM tools available for capturing explicit knowledge. Why is this?"
If you are a watcher of ABC's Gruen Planet you'll be familiar with the segment called 'The Brief' where advertising agencies are asked to prepare a pitch to sell an unsellable topic. Last week they featured a campaign to convince us to abandon our e-book readers and only read books made of paper.
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