Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies
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Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies
Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies
Collection of Best social media strategies, New social media marketing analysis and Content Curation in social world of social media business as well small business social media.
Curated by AndySernovitz
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Improve Ecommerce Conversion and Sales : 5 most important factors

Improve Ecommerce Conversion and Sales : 5 most important factors | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

If you run an online store, you're always trying to boost your sales. Here's how to increase the conversion rate of your ecommerce site

 

This second installment tackles how to increase your conversion rate by focusing on your site's look, feel and overall user experience.So you have an Ecommerce site, or are building one, and you're wondering “What can I do to increase my conversion rates?”.

 

E-commerce has become a big part in today's Internet. Because the start-up cost is relatively lower, This is a guest post by Jenni Tolman. Jenni is the Content Marketing Manager & SEO Writer for Miva Merchant, an all-inclusive ecommerce ...

 

5 Strategies for Using Market Research to Improve E-commerce Sales. A great list of ... Explaining the “why” could go a long way to increasing conversion,

 

Case Study : Participating website:  http://www.9thelm.com/ - Online Shopping for handmade crafts and accessories

 

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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

  "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...


Via Beth Kanter
AndySernovitz's insight:

By far, the most popular post we have ever published at the Content Marketing Institute

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Lee Wise's curator insight, June 27, 2013 9:57 PM

Enjoy: lots of ideas/content here!  

Peg Corwin's curator insight, June 28, 2013 12:35 PM

Templates are:


  • Buyer persona template
  • Content mapping template
  • Content marketing team and workflow checklist: 
  • Editorial calendar template: 
  • Content kick-off checklist: 
  • Content request template
  • Content technology questionnaire:
  • Readability checklist: 
  • Killer web content template
  • Creating valuable content checklist
  • Title evaluation scorecard
  • Keyword selection checklist
  • Content publication checklist
  • Content distribution template
  • Blog post promotion checklist
  • Localization checklist
  • Content marketing success checklist



Deborah Spector's curator insight, July 16, 2013 4:21 PM

This post contains a good number of templates and checklists including 10 must-have templates for content marketers. Although some are written for businesses, most are applicable to nonprofit marketing.

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The Effective Social Networking Strategy

The Effective Social Networking Strategy | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
An effective Social Networking Strategy is one that can make excellent effect for the brand on the internet.An effective Social Networking Strategy is one..

Via socialseoland
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socialseoland's curator insight, July 12, 2013 7:40 AM

••➨Loveneet Singh is a  SEO/Social Media Marketing Manager at H.T.Logics , A Web Designing and SEO Company in Chandigarh. He is also a Chief Editor of SocialSeoLand and regularly publishes and Curates Social Marketing and SEO Content across various communities and blogs including Social Media Magazine , Social Marketing & SEO Magazine , Top Social SEO Blog.

socialseoland's comment, July 12, 2013 7:53 AM
http://htlogics.com
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A Successful Social Media Campaign (Infographic)

A Successful Social Media Campaign (Infographic) | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
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Kaye Blum's curator insight, June 3, 2013 9:24 PM

A simple infographic with usage stats and some clear Dos and Don'ts for social media marketing.

Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Deb Nystrom, REVELN's curator insight, June 5, 2013 12:57 PM

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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Curation Conundrum – Biggest collection of Content Curation Visualizations, Diagrams and infographics

Curation Conundrum – Biggest collection of Content Curation Visualizations, Diagrams and infographics | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
Content Curation Visualized What is content curation about? Diagram, charts and infographics to make sense and introduce “others” to the *content curation* conundrum The Collection -> Curation Continuum Content Marketing ...
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Content Curation Workflow and Strategy Cheatsheet (Free eBook)

Content Curation Workflow and Strategy Cheatsheet (Free eBook) | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
What  is Content curation : The human act of continuously distilling all available information on a topic into an editorialized narrative that helps your audience make sense of the Big ...
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Social Media Explained with makeup - Infographics

Social Media Explained with makeup - Infographics | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Everything you wanted to know about social media explained with makeup, by Barbies Beauty Bits.#social media, #infographics, #pinterest, #SEO

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Which are the Best Ways To Engage Social Media Users – infographic

Which are the Best Ways To Engage Social Media Users – infographic | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
The Best Ways To Engage Social Media Users – infographic So you want a Twitter

Via WordPress SEO & Social Media, Jayne Courts
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WordPress SEO & Social Media's curator insight, April 24, 2013 2:50 AM

The Best Ways To Engage Social Media Users – infographic /@BerriePelser

Seorce's comment, April 24, 2013 5:05 PM
I love your scoop.it page and just followed it! I want to stay updated and all the trends and best practices in the industry. I sent you a suggested post on International SEO ranking. Let me know what you think!
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How Social Media, SEO & Content Development works together, synergistically

How Social Media, SEO & Content Development works together, synergistically | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
Content Marketing. It’s the new buzz word flowing around the Internet marketing community for the last year or so. I’ve been doing this online marketing “thing” for over a decade. ...
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Mobile + Social = Mocial ( 3 key takeaways )

Mobile + Social = Mocial ( 3 key takeaways ) | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Mobile Drives Adoption of Social Media in 2013

 

If a company wants to connect at a faster pace with its customers in social forums, it should build a mobile engagement and content strategy to reach them at a faster clip.

 

In a recent study released by Nielsen, consumers now spend around 20% of their total time online using social networks via their personal computers and 30% of their time online visiting social networks on mobile. In addition, time spent on social media in the U.S. across both platforms grew 37% to reach 121 billion minutes in July 2012, up from 88 billion minutes in July 2011.

 

Mobile devices are aiding in growing these numbers, with consumers’ time spent using social media mobile apps and mobile websites accounting for 63% of the year-over-year growth. 

 

Forty-six percent of social media users say they use their smartphones to access social media, and 16% say they use social media on a tablet.

This makes the need for all social campaigns to think “mobile first” in order to capture this growing dynamic.

 

Here are three key takeaways for adopting Mocial

https://social.ogilvy.com/mobile-social-mocial/

 

••➨Read Top Trending Social Media Marketing ,Best Practices & Strategies here:

http://www.scoop.it/t/all-things-social-social-media-magazine

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5 Principles of Survival + 5 Principles of Success - Social Survival Manifesto

5 Principles of Survival + 5 Principles of Success - Social Survival Manifesto | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Principle of Survival #1: HIDING IS NOT AN OPTION!


The first Principle of Survival is essentially a warning that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.

AndySernovitz's insight:

 

 

For those interested in downloading the complete text of the #Social Survival Manifesto, please use this link below:

 

http://socialdisruptions.com/socialsurvivalmanifesto/

 

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A Complete Guide To Social Media Success explained visually

A Complete Guide To Social Media Success explained visually | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.its ••➨Your ultimate Guide To Social Media Success

 

••➨Get full Social Media Success Guide below:

http://sco.lt/6fHgdV

 

AndySernovitz's insight:

••➨Read Social Media Content Curation & Marketing articles

http://www.scoop.it/t/all-things-social-social-media-magazine

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11 Whooping Social Media Myths and Lies.

11 Whooping Social Media Myths and Lies. | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

One of the great big whopping lies about social media is authenticity.

 

•Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. Few people and brands are truly genuine about their attitudes, personalities and opinions on social channels

.

Why?

 

•Because few people are authentic when they are being watched. When you are being scrutinized you put your best face forward. It’s only natural. And for brands social channels are for marketing and communications. In other words, “planned” content. Planned content, by its nature, is not authentic.

 

so let us count and debunk some of the most popular myths about social media authenticity:

 

••➨ 1 Myth : Consumers demand that brands be authentic on social media 

 

•Reality: Consumers want brands to fit within their perception of what the brand stands for. What people really mean by saying they want brands to be “authentic” is that they want brands to be on message. To reflect their brand. If the brand strays outside of the boundaries of that perception – they are routinely punished for it.

•Take last year, for example, when the American Rifleman magazine published a tweet that read in part “Good morning, shooters” right after the Aurora, Colorado mass shooting.  American Rifleman - which is a magazine for, well, shooters – was savaged for it. Its tweet, while badly timed, was most definitely authentic. In the storm that followed the publication deleted not only the tweet, but also its entire Twitter account. Why?  It’s too risky being authentic when it means supporting guns and bullets.

•A second example is Chik-Fil-A. It is a brand that is authentically conservative Christian. That philosophy is built into the brands DNA (the restaurants are closed on Sundays as a result). Chick-Fil-A found itself out of the frying pan and into the fire last year for speaking out against gay marriage. It’s a stance that’s about as authentic as you get, but no one was celebrating that fact.  Chick-Fil-A’s opinions led to boycotts and people demanding that Chik-Fil-A keep its authentic opinions to itself.

 

••➨ 2 Myth : People are authentic on social media 

 

•Reality: People lie like crazy on social media.  And if they aren’t outright lying they are certainly painting their lives in the most wonderful light. Facebook has turned us all into our own private publicists. That’s why restaurant and vacation photographs are so popular – look at me doing awesome things!  Few people write about the daily drudgery of their lives or the challenges of being married or a parent. A recent survey about women and dishonesty on social networks was very revealing.

•Here’s what the Telegraph noted in its story on the survey:

“According to the OnePoll survey, one-third of women surveyed admitted to “dishonesty” on social media sites such as Facebook and Twitter at some stage.  Almost one in four admitted to lying or exaggerating about key aspects of their life online between one and three times a month while almost one in 10 said they lied more than once a week.”

•I think it is safe to say men would likely rank about the same. Don’t we all what our lives to appear more glamorous or important to our friends, family and colleagues?

 

••➨ 3 Myth : Brand authenticity is appreciated and rewarded on social media 

 

•Reality: Not even close. Do you want to know what is really authentic? Mistakes. We all make them. But if you’re a brand and you make a mistake on social media? Then you get a kick to the head for it – even if you retract it and apologize.

 

•Look what happened when American Apparel tweeted out information about a sale they were having just before a big storm – just in case people got “bored” riding it out.  The storm, unfortunately, was Hurricane Sandy.

 

•Hundreds, if not thousands of people turned on American Apparel on social channels to rip them about their tweet – even though it was written before the storm struck.

 

•Or how about Kenneth Cole’s tweet linking the riots in Cairo with a sale of his shoes? He was hammered for this error in judgement even after apologizing for it.

 

••➨ 4 Myth: Authenticity humanizes brands and that behavior is rewarded 

 

•Reality: Human beings don’t run the social media channels at brands. Groups of people do. And those groups are usually PR and marketing experts and all they are trying to do is sell things: messages, brand identity and products and services. Brands are a lot of things, but human isn’t one of them.

 

•But that doesn’t stop “human emotions” from occasionally making its way onto brand social channels. And when that happens? Trouble. Nestle is a perfect example of this. When its Facebook page was attacked by Greenpeace activists angry about the brand’s use of palm oil and its connection to destroying rain forests, the flustered community manager at Nestle reacted in a most human way: he become frustrated.

 

•And when he vented this frustration through a few snarky remarks about the rudeness of the activists, he was, of course, roundly and loudly denounced and criticized for reacting like, well, a human being.

 

••➨ More———-7 Social Media Myths———-Click image below:

 

http://blog.marketo.com/wp-content/uploads/2011/10/Jay-Baer-7-Myths-summary.jpg

———-———-———-———-———-———-———-———-———-

•What do you think about authenticity on social media? Another buzzword? Or do you think it is what makes social media social? Would love to hear from you in the comments.

———-———-———-———-———-———-———-———-———-

•Read Social Media Content Curation & Marketing articles

••➨ http://www.scoop.it/t/all-things-social-social-media-magazine

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10 Ways to Improve Your SEO with Google Plus

10 Ways to  Improve Your SEO with Google Plus | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

. They argue that not many people use the platform, it is a complicated platform and other such arguments.


Via Neil Ferree
AndySernovitz's insight:

There are still those that argue for a wait and see strategy before using Google Plus

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Neil Ferree's curator insight, July 17, 2013 6:53 PM

Key Take Away of the Social SEO article from Social Media Today is:


What appears to be far more important is the interaction between you and your content and others of a high authority. Thus if a high authority person shares your content this will improve your own authority.


Do you need Google+ Coaching and Training?

Bill Gassett's curator insight, January 29, 2014 7:01 PM

How GooglePlus can help with your SEO!

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2013′s Top Social Media, SEO & Marketing White Papers and Guides

2013′s Top Social Media, SEO & Marketing White Papers and Guides | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

 

FREE White Papers/Guides : Social Media, SEO & Marketing This paper contains valuable insight into the marketing value of major cultural events and social media conversations. It examines the online ...

 

My other curations:

Dont miss interesting health & fitness scoops here

✪@All About Health Sports & Fitness http://www.scoop.it/t/all-about-health-sports-fitness-dietkart

 

✪@Look and Feel Great. Women's Magazine Brings you the latest in Personal Care, Body Care, Eye Care , Health , Beauty & Lifestyle articles for beautiful women. http://www.scoop.it/t/beauty-personal-care-products-for-women-dietkart


Via socialseoland
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hedgeshandy's comment, October 17, 2013 6:27 AM
Thats tremendous
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Ultimate Content Marketing Tools List, for Content Discovery, Creation & Distribution

Ultimate Content Marketing Tools List, for Content Discovery, Creation & Distribution | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

 

Start Your Content Marketing Efforts with these Huge List of Content Marketing Tools + Map starting your content marketing efforts can be an uphill battle if you don’t have the ...


Via socialseoland
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Bill Gassett's curator insight, January 29, 2014 7:03 PM

How to curate your content across the web so more and more people can see what you are publishing.

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Top 4 Killer Social Media Infographics of this month

Top 4 Killer Social Media Infographics of this month | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
Infographics are everywhere, We’ve trawled the web to find the best of the bunch – just look what we’ve uncovered! 1. Social Media Dimensions Blueprint (Infographic) Social media has proven ...
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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good, Brandon Schaefer, Ally Greer
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Strong Social Media Roots for Stronger Business - Infographics

Strong Social Media Roots for Stronger Business - Infographics | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Strong Social Media Roots for Stronger Business - Infographics

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[INFOGRAPHIC] Trends in Social Media usage - Survey

[INFOGRAPHIC] Trends in Social Media usage - Survey | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

increasing trend of middle-aged social media users, a number which may continue to expand as the younger generation ages.

 

there are still certain social media sites that attract specific demographics much more heavily than others.

 

You may be able to better target your specific markets by keeping the demographic tendencies of each platform in mind:

 

Source: http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf

 


Via Jonha Richman, Jayne Courts
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Deb Nystrom, REVELN's curator insight, May 17, 2013 4:35 PM

Always good to see the current demographics in social.  Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research.    Hmmm....   ~  D

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

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Infographic: How to Optimize Videos for SEO

Infographic: How to Optimize Videos for SEO | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. Here are 6 steps on how to optimize videos for SEO.

Via Manish Dhane
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Richard Stadler's curator insight, April 22, 2013 3:21 AM

Video is invaluable for getting customer's attention. Many think creating the video is all that's required. Adding excellent SEO to the mix is the cherry on top.

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7 Essential Traits for Becoming a Social Media Specialist [Infographic]

7 Essential Traits for Becoming a Social Media Specialist [Infographic] | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Social Media is a booming industry. Becoming a specialist in this field could be a good avenue to job security, as this  infographic will demonstrate below. So what exactly does ...

 

Read more: http://smebs.blog.com/2013/05/21/7-essential-traits-for-becoming-a-social-media-specialist-infographic/

 

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Download Ultimate Google+ Cheat Sheet for Social Media Marketers

Download Ultimate Google+ Cheat Sheet for Social Media Marketers | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Highlights from each section of the Cheat Sheet:


••➨Post Anatomy
This section is all about getting familiar with all of the components of a great Google Plus post.  

 

••➨Notifications 

There are four main circles that you will be sharing: Public - This circle includes anyone on Google Plus. Always share your posts with the general public. Email Your Circles - You may notify up to 100 of your followers by email.

 

 ••➨Keyboard Shortcuts 

This is simply a list of the top keyboard shortcuts to expedite your navigation and use of Google Plus. Use these shortcuts 

 

••➨Post Style Options 

Yet another unique quality of posting on Google Plus is the option to style the text in your post. You may add text styles like bolding, italics, or strike-through.  

 

••➨Rich Snippets 

This section breaks down the rich snippet and how to choose a unique snippet image among the available options.  

 

••➨Photos
A full-bleed photo (an image that fits perfectly into the message space) always adds a high-impact and professional look.  Photo editing features like tagging people within your circles, rotating the image and adding text is also highlighted on the cheat sheet. 

 

••➨Hashtags
Hashtags aren't just for Twitter anymore! Here are a few different ways to use hashtags to help add meaning and context to your posts.

 

 

••➨Download AT LINK GIVEN BELOW:

 

http://sdrv.ms/18bdyfc

 

AndySernovitz's insight:

 

keep near your desk for a quick reference..get the most out of every Google Plus post!

 

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5 Powerful Pinterest Tools to Grow Your Business

5 Powerful Pinterest Tools to Grow Your Business | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it
Five powerful Pinterest tools that have the ability to grow your business and your online presence.
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

 

 


Via Lauren Moss
AndySernovitz's insight:

This How Social Media Impacts SEO and Site Ranking: infographic infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website

••➨Read Social Media Content Curation & Marketing articles

http://www.scoop.it/t/all-things-social-social-media-magazine

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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.