Social Influencers:  Digital Marketing’s Most Overlooked Resource | Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 



Via Lauren Moss