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All Things Relating to SEO, Analytics, Metrics
Tools, Info, Helpful content to understand SEO, Google Analytics, and how to use them with Social Media
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | All Things Relating to SEO, Analytics, Metrics | Scoop.it
If you aren’t optimizing your videos to match what people are searching for, then your videos are likely to get lost and not reach their intended audience. Learn how to optimize your videos for more views, clicks, and first page results.
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Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules) | All Things Relating to SEO, Analytics, Metrics | Scoop.it
Need help remembering why Adwords clicks and Analytics visits don't match, or what the difference is between metrics and dimensions?
Rebel Dekadance 's insight:

Awesome! Came across this on LinkedIn, definitely will hlep me out as I take my existing knowledge of GA and turn it into a Beast of a GA machine!

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How to Use Google Analytics to Improve Your Social Media Marketing

How to Use Google Analytics to Improve Your Social Media Marketing | All Things Relating to SEO, Analytics, Metrics | Scoop.it

Have you ever wanted to know which of your links are driving more traffic?

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

This article shows you how to take your social analytics strategy to the next level.


Via Brian Yanish - MarketingHits.com, Eliza Steely, Rebel Dekadance
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Forget Rankings: Here Are 6 SEO Metrics That Matter

Forget Rankings: Here Are 6 SEO Metrics That Matter | All Things Relating to SEO, Analytics, Metrics | Scoop.it
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client or boss.
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Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy

Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy | All Things Relating to SEO, Analytics, Metrics | Scoop.it
Managing SEO and content engagement strategies take a significant amount of time and effort to plan and execute.

I’m going to share a few of my secrets on how integrating open social collaboration helps you produce better work and, in true SEOmoz fashion, improve your organic search results.

Read More: http://www.seomoz.org/blog/open-social-collaboration-the-missing-piece-of-your-seo-and-content-marketing-strategy
Via Antonino Militello
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Bill Chen's comment, December 22, 2012 6:18 AM
http://www.outlettimberland.biz/
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Could Social Media Be Killing SEO?

Could Social Media Be Killing SEO? | All Things Relating to SEO, Analytics, Metrics | Scoop.it

That’s a scary thought isn’t it? Anyone who monitors or works first-hand with their brand’s SEO might have to stop and take a step back to consider this question: How does social media really impact SEO, and search results in general?

 

While social media and the data that comes from its use (social signals) are important, they are not direct threats to SEO. In all actuality they enhance SEO by coming in as more of a player on the internet / content marketing side of things.

 

Find Out More: http://www.business2community.com/seo/could-social-media-be-killing-seo-0352298


Via Antonino Militello
Rebel Dekadance 's insight:

Social Media definitely helps out with SEO...Social Signals and keywords, as stated, live in a sort of 'symbiotic relationship' and nurture each other.  

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RAISE UP Consulting's comment, December 14, 2012 3:51 AM
No way...
Rebel Dekadance 's comment, December 14, 2012 5:27 AM
Haha...That's exactly what I thought...but I realized they wrote that Headline just to attract views because people would obviously be against it, but right away in the article they begin proving how it is wrong. Well played on the writers part using the headline as bait however...haha
Bill Chen's comment, December 22, 2012 6:16 AM
http://www.storemoncleroutlet.org/
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Top 5 SEO Projections for 2013 | Business 2 Community

Top 5 SEO Projections for 2013 | Business 2 Community | All Things Relating to SEO, Analytics, Metrics | Scoop.it
2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year. Indeed, search engine optimization is a
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2012 Year In Review: Important & Critical Shifts In Google SEO

2012 Year In Review: Important & Critical Shifts In Google SEO | All Things Relating to SEO, Analytics, Metrics | Scoop.it
During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO. Reputation & Trust Two words I frequently saw or heard this year were reputation and trust.
Rebel Dekadance 's insight:

"Panda acts like a ratio-based punishment. The sites I have seen recover remove inferior content and replace it with well-written, useful pieces. They also combine or better differentiate duplicate or near-duplicate content."


I love Google, I love everything about them.  Repuation, trust, and credibility, who or what wouldn't want to stand by those??


Although they do as much as they can maintaining good, quality content on the Internet - it will be very interesting to see what they devalue and look down upon:  Guest blogging, infographics, etc..


It's nice to see that throughout this year they have begun to made, and succeeding quite well, at constantly improving their platform. 

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Getting Started With Real-Time Analytics

Getting Started With Real-Time Analytics | All Things Relating to SEO, Analytics, Metrics | Scoop.it
While many marketers are still learning to be data-driven and hire the right people, those who are advanced are continually adopting new datasets and processes to refine what they do.
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5 Ways to Use Google Analytics to Track Social Media ROI | OMI Blog

5 Ways to Use Google Analytics to Track Social Media ROI | OMI Blog | All Things Relating to SEO, Analytics, Metrics | Scoop.it
Internet Marketing Training Courses & Certification Programs
Rebel Dekadance 's insight:

It is essential to truly understand which of your marketing/advertising efforts and promotions from which of your social media platforms is generating the most not only ROI, but visibility, and quality followers/leads/etc. 

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Are You Measuring Your Actual SEO Return on Investment?

Are You Measuring Your Actual SEO Return on Investment? | All Things Relating to SEO, Analytics, Metrics | Scoop.it
Coming from an SEO background, I have to say that SEO is a world full of myths, hijinks, frustration and occasional glory. The right SEO recipe can turn a $50 start-up investment into a money making machine, and the wrong SEO recipe can strike major blows to a multimillion dollar a year business .

It’s a world where small businesses are under intense scrutiny by Google and where big brands can get away with murder. Even though it’s one of the toughest marketing activities to successfully wrangle (and one of the most difficult to measure), many companies are increasing their SEO budgets year after year.
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How SEO Has Changed in 2012 [infographic]

How SEO Has Changed in 2012 [infographic] | All Things Relating to SEO, Analytics, Metrics | Scoop.it

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

 

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.


Via Antonino Militello
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Nacho Vega's curator insight, December 12, 2012 4:47 AM

Los cambios realizados por Google en su algoritmo afectan a la manera en la que se realiza SEO. En esta infografía vemos algunos de los puntos relevantes. ¿Cómo te ha afectado a ti?, ¿qué opinas?

Javier Arias's curator insight, December 18, 2012 12:35 PM

Mejor no se puede resumir 

Bill Chen's comment, December 22, 2012 6:17 AM
http://www.airmaxsbuy.com/
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Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | All Things Relating to SEO, Analytics, Metrics | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.

Social and SEO marketers can be a big part of this.

Read More Here: http://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738
Via Antonino Militello
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Eélan Media's curator insight, December 14, 2012 3:02 AM

Don't just tweet! Here is how you can SEO your content before tweeting

Deborah Spector's curator insight, December 14, 2012 4:58 AM

Great insights to take your Twitter campaign to the next level. Brings a new more focused dimension to your tweets.

Bill Chen's comment, December 22, 2012 6:16 AM
http://www.storemoncleroutlet.org/