All Things Paper.li
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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Why Startups Should Have At Least One Paper.li

Why Startups Should Have At Least One Paper.li | All Things Paper.li | Scoop.it

Marty's Paper.li Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this Paper.li" thing.

Jon's displeasure was obvious. I explained how Paper.li is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess is initial response.

To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.

"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.

Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".

It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.

"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump.

Paper.li and Scoop.it were MAJOR contributors to the rising tide of ABT's commons. Scoop.it helped test content marketing ideas and Paper.li creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em). The brilliance behind Paper.li, that they present an algorithm filter of content you've already shared and or mashup, makes it the GREATEST and must under utilized (and just about the cheapest) content curation tool.

Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. Paper.li is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bed you are nuts.

Oh, btw, when I shared data showing Paper.li was the most powerful community generation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).



Via Martin (Marty) Smith
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Kelly Hungerford's comment, July 24, 2014 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only Paper.li, but how Paper.li and Scoop.it can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
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Market Your Expertise with Paper.li

Market Your Expertise with Paper.li | All Things Paper.li | Scoop.it
Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besi...
Kelly Hungerford's insight:

Blogging is a great way to establish and market yourself as an expert. And so is curating content. 


Publisher Dan Galante explains the benefits of smart aggregation and curation to his communiy and share how Paper.li helps to support his Sales & Marketing activities. 

 

Thanks Dan for the write-up and sharing your insight. 

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Kelly Hungerford's comment, February 5, 2013 1:10 PM
LOL!
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Social media news: Paper.li Multi-Share

Social media news: Paper.li Multi-Share | All Things Paper.li | Scoop.it

Here is a quick roundup of some of the latest happenings in the social media world."

Kelly Hungerford's insight:

Have you ever wished you could send a bundle of articles in a tweet instead of just one? 

 

In December we launched the Multi-share, a feature that allows anyone to curate content collections from the front page of a paper to share across networks. 

 

I think it is a fantastic and fresh new ways to distribute and discover "bundles" of relevent content from a paper, without sharing the entire paper itself. (I would say this even if I didn't work for Paper.li...)

 

Thanks to Cendrine Marrouat for the write up!

 

 

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Learning from Failure and Getting Started with TweetChats

Learning from Failure and Getting Started with TweetChats | All Things Paper.li | Scoop.it

A few months back I was invited to join a TweetChat hosted by TechSoup. The chat was on curation for non-profits.

 

Because I am active in the area and passionate about the subject, I accepted without hesitation. Unfortunately, it was my first chat and I was utterly unprepared. The experience left me looking, and feeling, like a fool. In fact, I think Jan Gordon was present and watched as I was bulldozed by tweets and questions. It was a complete failure and there was a lesson to be learned!

 

I would never attend a physical event without researching the venue, the organizer and participants before hand - why was I thinking a TweetChat would be any different?

 

After the experience I took some time to research best practices and came up with a list of of my own. 6 months later, I am getting the most out of TweetChats: enjoying meeting new people, learning, discussing and exchanging. 


If you haven't attended a TweetChat yet, I encourage you to do so and if it is your first, perhaps this post will help out.

 

You truly get out of them what you put into them, so go chat, and have fun.  

 

 

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Marketing Tip of The Week: Learn to Use Twitter Lists

Marketing Tip of The Week: Learn to Use Twitter Lists | All Things Paper.li | Scoop.it
Kelly Hungerford's insight:

Although Twitter has already been around eight years, how many people do you know who really leverage lists?

 

Lists are a great way to narrow in the content you want to see for targeting leads, keeping a pulse on topics and as Donna mentions, curating a paper.

 

One more way  that isn't mentioned here that I like using lists is with List.ly. If you sync your lists with the List.ly each time you update a list anyone who had embedded your list will have the benefit of the most up to date members on your list.

 

This is a feature that not a lot of people know about yet on List.ly and it's a great one!

 

 

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Paper.li: New Responsive Design Paper View

Paper.li: New Responsive Design Paper View | All Things Paper.li | Scoop.it
Kelly Hungerford's insight:

Did you hear the news? We launched a new look and feel based on Twitter's Bootstrap framework and CSS media queries. Result? Improved look and feel and responsive design across devices. 

 

 

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Nigel Cameron: Twitter is for "Reciprocal Curation" but Leaders Don't Get It

Nigel Cameron: Twitter is for "Reciprocal Curation" but Leaders Don't Get It | All Things Paper.li | Scoop.it

Nigel Cameron takes to task business leaders who do not "get" Twitter for their lack of foresight and failure to grasp the huge potential of the social network.

 

A strategic advisor and futurist, Nigel is a strong advocate of using Twitter for what he terms reciprocal curation - we could also call it mutual learning or knowledge sharing. 

 

He highlights the fact that many CEOs, CIOs and "generally clued-up people" do not use Twitter nor see how to do so - they are "living in the dark ages". 

 

In this interview he talks about how Twitter can be used as a learning network and gives some examples of leaders who do use it well.

 

I felt privileged to interview Nigel on this topic and I am convinced he sees potential that many of our other leaders and decision-makers are missing.  


Via Liz Wilson
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Reinventing the Lesson Plan - Curation in the classroom

Reinventing the Lesson Plan - Curation in the classroom | All Things Paper.li | Scoop.it

Kate discovered Paper.li this past summer and began using the service in her classroom in September. The project has not only been a great success with her students, but also co-workers.

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