All Things
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All Things
A community "Wall of Fame" and archive of write-ups, posts, video and everything ""
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Scooped by Kelly Hungerford!

Why Paperli Rocks ScentTrail Marketing

Why Paperli Rocks ScentTrail Marketing | All Things |
Kelly Hungerford's insight:

Following up on a curation service "Either/OR" conversation that took place on G+ a couple of weeks, Marty Smith (markter, curator and publisher) authored this post about why he loves and where the value lies. 


Both Marty and I are firm believers that services such as,, Storify ( and the list goes on) compliment each other nicely, however if there is only time for one in your busy day, then your requirements and marketing goals will ultimately decide which is most useful for you. 


Thanks Marty! YOU ROCK!

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Scooped by Kelly Hungerford!

Drive Traffic Using Content Curation Tools

Drive Traffic Using Content Curation Tools | All Things |
Those of us with websites are always thinking of ways to drive traffic there. We want to share information. We put a lot of effort into keeping our sites current, so that we can share it with other...
Kelly Hungerford's insight:

Be More Visible hits the nail on the head with a trilogy of tools that work fantastically well together to increase visibility and drive traffic; Storify, and use it as a monitoring tool and automatically generate relevant news on any topic or use it to support your content marketing strategy. It's an efficient tool and time saver - let it do the heavy "content" lifting for you - you take it from there.'s great at extending your web presence and establishing thought leadership on a topic.

Storify: quickly turn content into stories. I like using it to gathter quoatables on Twitter. 

The three are great stand-alone tools, but they also compliment each really well. Here's are two examples of how I use the tools together. - 

I use my as a MONITORING tool, and then SCOOP articles and content of interest into my Mag on

This "All Things" is an example. Instead of checking Google news, alerts, RSS, daily, I go to my paper and check what's new then decide from there where the content goes: a tweet, an editorial calender for blog posts, my   It saves me time from scouring the web. 

It's quick, easy and efficient way to stay on top of news. Storify: 

I use very often to creating Event Papers. I love using the service to build awareness moving up to an event, covering what's happening during the event and then posting the "best of" after the event.

During the event I always create a Storify to capture what's happening and share that during and after.

I love Storify for captuing what I call "quoatables" - tweets that can be used to give context about the event, highlight great speakers and convey the emotion and energy of the event. I also make Storify's for ÎweetChats. They are great for sparking ideas for blogposts! 


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Rescooped by Kelly Hungerford from BI Revolution! AND More Powerful Together Than Either Alone AND More Powerful Together Than Either Alone | All Things |
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…

Via Martin (Marty) Smith
Kelly Hungerford's insight:

This is a great discussion that was started by Jesse Wojdylo yesterday. It's a topic that often comes up, or has come up, since the beginning of our service time together. 


Do I see and as competitors? No, I see them as completitors - complimentary services in the same arena. 


Great insight from power user Marty Smith on why he likes and uses both. 

Brad Tollefson's curator insight, May 22, 2013 8:28 PM

Looking into ...

Kelly Hungerford's comment, June 13, 2013 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 2013 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, is the service. And I would even go as far as to say to tell as story, then Storify.