All Things
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All Things
A community "Wall of Fame" and archive of write-ups, posts, video and everything ""
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Rescooped by Kelly Hungerford from Startup Revolution!

Why Startups Should Have At Least One

Why Startups Should Have At Least One | All Things |

Marty's Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this" thing.

Jon's displeasure was obvious. I explained how is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess is initial response.

To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.

"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.

Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".

It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.

"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump. and were MAJOR contributors to the rising tide of ABT's commons. helped test content marketing ideas and creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em). The brilliance behind, that they present an algorithm filter of content you've already shared and or mashup, makes it the GREATEST and must under utilized (and just about the cheapest) content curation tool.

Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bed you are nuts.

Oh, btw, when I shared data showing was the most powerful community generation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).

Via Martin (Marty) Smith
Kelly Hungerford's comment, July 24, 2014 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only, but how and can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
Rescooped by Kelly Hungerford from BI Revolution! AND More Powerful Together Than Either Alone AND More Powerful Together Than Either Alone | All Things |
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…

Via Martin (Marty) Smith
Kelly Hungerford's insight:

This is a great discussion that was started by Jesse Wojdylo yesterday. It's a topic that often comes up, or has come up, since the beginning of our service time together. 


Do I see and as competitors? No, I see them as completitors - complimentary services in the same arena. 


Great insight from power user Marty Smith on why he likes and uses both. 

Brad Tollefson's curator insight, May 22, 2013 8:28 PM

Looking into ...

Kelly Hungerford's comment, June 13, 2013 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 2013 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, is the service. And I would even go as far as to say to tell as story, then Storify.
Scooped by Kelly Hungerford!

Why Paperli Rocks ScentTrail Marketing

Why Paperli Rocks ScentTrail Marketing | All Things |
Kelly Hungerford's insight:

Following up on a curation service "Either/OR" conversation that took place on G+ a couple of weeks, Marty Smith (markter, curator and publisher) authored this post about why he loves and where the value lies. 


Both Marty and I are firm believers that services such as,, Storify ( and the list goes on) compliment each other nicely, however if there is only time for one in your busy day, then your requirements and marketing goals will ultimately decide which is most useful for you. 


Thanks Marty! YOU ROCK!

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Scooped by Kelly Hungerford!

Drive Traffic Using Content Curation Tools

Drive Traffic Using Content Curation Tools | All Things |
Those of us with websites are always thinking of ways to drive traffic there. We want to share information. We put a lot of effort into keeping our sites current, so that we can share it with other...
Kelly Hungerford's insight:

Be More Visible hits the nail on the head with a trilogy of tools that work fantastically well together to increase visibility and drive traffic; Storify, and use it as a monitoring tool and automatically generate relevant news on any topic or use it to support your content marketing strategy. It's an efficient tool and time saver - let it do the heavy "content" lifting for you - you take it from there.'s great at extending your web presence and establishing thought leadership on a topic.

Storify: quickly turn content into stories. I like using it to gathter quoatables on Twitter. 

The three are great stand-alone tools, but they also compliment each really well. Here's are two examples of how I use the tools together. - 

I use my as a MONITORING tool, and then SCOOP articles and content of interest into my Mag on

This "All Things" is an example. Instead of checking Google news, alerts, RSS, daily, I go to my paper and check what's new then decide from there where the content goes: a tweet, an editorial calender for blog posts, my   It saves me time from scouring the web. 

It's quick, easy and efficient way to stay on top of news. Storify: 

I use very often to creating Event Papers. I love using the service to build awareness moving up to an event, covering what's happening during the event and then posting the "best of" after the event.

During the event I always create a Storify to capture what's happening and share that during and after.

I love Storify for captuing what I call "quoatables" - tweets that can be used to give context about the event, highlight great speakers and convey the emotion and energy of the event. I also make Storify's for ÎweetChats. They are great for sparking ideas for blogposts! 


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