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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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What Happens When You Send Out Your Newsletter?

What Happens When You Send Out Your Newsletter? | All Things Paper.li | Scoop.it
Kelly Hungerford's insight:

Our second #blogchat of December focused on Email as a part of your blogging strategy. Here were my take-aways:

 

Nr. 1. If email wasn't a part of your communication strategy in 2012, makie it a priority in 2013. 

 

Nr. 2. To be successful, you need a strategy. Email is not going to work as a stand alone tactic. 

 

Nr. 3. Email is content too! Deliver content that entertains, engages and solves a problem, interest or need. (Be sure to add a little personality, too)

Nr. 4: Be dedicated! Frequency matters and three times a week is too much, once every six months is not enough.

Nr. 5: There are a multitude of tools out there (pay and free) that allow you to easily get started with email. It can be as simple as a Paper.li newsletter digest, or a more sophisticated.

Nr. 6: When done right, email can grow traffic, convert leads and generate sales -- and there are numbers to prove it!

Nr. 7: The #blogchat community holds a wealth of experience and expertise. Reach out and ask questions. Guaranteed you will receive a helpful answers

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Empower Writers, Do Better | The People Behind the Paper.lis

Empower Writers, Do Better | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

It's time to end Me-too content and let writer's write!

 

 

" Publishers often try to translate the paper model to the web and offer everything to their audiences. It leads to a me-too content explosion in which publishers struggle to cover everything in order to stay household brands."

 

Give writers a mission, and the tools to pursue it. Empower writers to make a difference in their writing - let them explore, experiment and write - long form and original content with the aim to feed the mind and soul. 

 

Great article by Paper.li publisher Evren Kiefer. Food for thought!

 

 

 

 

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Shel Holtz Interview: Content Curation in the organization

In this video see Shel Holtz, Principal at Holtz Communication + Technology, explain the core message from his presentation from the 2011 Social Intranet Sum...
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Learning from Failure and Getting Started with TweetChats

Learning from Failure and Getting Started with TweetChats | All Things Paper.li | Scoop.it

A few months back I was invited to join a TweetChat hosted by TechSoup. The chat was on curation for non-profits.

 

Because I am active in the area and passionate about the subject, I accepted without hesitation. Unfortunately, it was my first chat and I was utterly unprepared. The experience left me looking, and feeling, like a fool. In fact, I think Jan Gordon was present and watched as I was bulldozed by tweets and questions. It was a complete failure and there was a lesson to be learned!

 

I would never attend a physical event without researching the venue, the organizer and participants before hand - why was I thinking a TweetChat would be any different?

 

After the experience I took some time to research best practices and came up with a list of of my own. 6 months later, I am getting the most out of TweetChats: enjoying meeting new people, learning, discussing and exchanging. 


If you haven't attended a TweetChat yet, I encourage you to do so and if it is your first, perhaps this post will help out.

 

You truly get out of them what you put into them, so go chat, and have fun.  

 

 

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Estelle Metayer: An Entrepreneur Crossing New Frontiers | The People Behind the Paper.lis

Estelle Metayer: An Entrepreneur Crossing New Frontiers | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

Interview with the Publishers is a series that places the spotlight on the people and publishers behind the Paper.lis.

 

In this interview Paper.li staff writer Liz Wilson speaks to Estelle Metayer about her life strategy consulting,  trendspotting, and her passion for flying, just to name a few.

 

Estelle shares insights on her mentors, predictions on upcoming trends for 2012 and how she puts Paper.li to work as a part of her communication strategy. 

 

 

 

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