It's time to end Me-too content and let writer's write!
" Publishers often try to translate the paper model to the web and offer everything to their audiences. It leads to a me-too content explosion in which publishers struggle to cover everything in order to stay household brands."
Give writers a mission, and the tools to pursue it. Empower writers to make a difference in their writing - let them explore, experiment and write - long form and original content with the aim to feed the mind and soul.
Great article by Paper.li publisher Evren Kiefer. Food for thought!