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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Scooped by Kelly Hungerford
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Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself

Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself | All Things Paper.li | Scoop.it
Note from Mack: This is a Guest Post from Paper.li’s Community Manager, Kelly Hungerford.  This post is technically part of Paper.li’s sponsorship of #Blogchat last month, and I told Ke...
Kelly Hungerford's insight:

Have you ever planned a promotion or event expecting one campaign, and then been completely blown away by another? 

 

One of the greatest takeaways from my experience with December's #Blogchat sponsorship is don't understimate your community! Give them a reason to love you and they will -- and beyond all logic and rational thinking! 

 

Not to be overlooked: the entire organization can benefit from a TweetChat. Here's how: 

as a Brand it is the opportunity to learn first hand what the community thinks about your product or serviceas a Marketer it's a new way to generate interest and leadsas a Product Manager, it's an opportunity to understand what's needed, required, desired to evolve the product - from the users themselves!as a Social Media Manager, it's an opportunity to refine skills and better understand which channels and tools the community is usingas a Customer Care representative it's an opportunity to meet the community and interact without a ticket, issue, or bug between you and provide a service on demandas a member of PR, it's an opportunity to be involved in the conversation where it's happening and off your owned mediaas a Community Manager it's the opportunity to interact with awesome people, strengthen relationships with the community and build new bridges

I can highly recommend Mack's #blogchat sponsorships. He goes above and beyond what most marketers do to make it an absolute win for everyone - you, him and both communities. 

 

If you have questions about the time investment and pre/post preparation, don't hesitate to contact me. 

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What Happens When You Send Out Your Newsletter?

What Happens When You Send Out Your Newsletter? | All Things Paper.li | Scoop.it
Kelly Hungerford's insight:

Our second #blogchat of December focused on Email as a part of your blogging strategy. Here were my take-aways:

 

Nr. 1. If email wasn't a part of your communication strategy in 2012, makie it a priority in 2013. 

 

Nr. 2. To be successful, you need a strategy. Email is not going to work as a stand alone tactic. 

 

Nr. 3. Email is content too! Deliver content that entertains, engages and solves a problem, interest or need. (Be sure to add a little personality, too)

Nr. 4: Be dedicated! Frequency matters and three times a week is too much, once every six months is not enough.

Nr. 5: There are a multitude of tools out there (pay and free) that allow you to easily get started with email. It can be as simple as a Paper.li newsletter digest, or a more sophisticated.

Nr. 6: When done right, email can grow traffic, convert leads and generate sales -- and there are numbers to prove it!

Nr. 7: The #blogchat community holds a wealth of experience and expertise. Reach out and ask questions. Guaranteed you will receive a helpful answers

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