All Things Paper.li
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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Why Startups Should Have At Least One Paper.li

Why Startups Should Have At Least One Paper.li | All Things Paper.li | Scoop.it

Marty's Paper.li Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this Paper.li" thing.

Jon's displeasure was obvious. I explained how Paper.li is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess is initial response.

To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.

"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.

Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".

It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.

"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump.

Paper.li and Scoop.it were MAJOR contributors to the rising tide of ABT's commons. Scoop.it helped test content marketing ideas and Paper.li creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em). The brilliance behind Paper.li, that they present an algorithm filter of content you've already shared and or mashup, makes it the GREATEST and must under utilized (and just about the cheapest) content curation tool.

Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. Paper.li is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bed you are nuts.

Oh, btw, when I shared data showing Paper.li was the most powerful community generation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).



Via Martin (Marty) Smith
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Kelly Hungerford's comment, July 24, 2014 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only Paper.li, but how Paper.li and Scoop.it can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
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Some Thoughts on Monetizing Twitter Chats and Getting Sponsors

Some Thoughts on Monetizing Twitter Chats and Getting Sponsors | All Things Paper.li | Scoop.it
As we close in on March, #Blogchat will have its 4th birthday, having started on March 22nd, 2009.  And over the past 2 years I don’t think any chat other than probably Jessica Northey’...
Kelly Hungerford's insight:

Paper.li was a #blogchat sponsor this past month of December. The partnership went off without a hitch and both Mack and I were really pleased with the sponsorship and how it turned out. Mostly we were pleased that it was good for both our communities. 

 

Mack's insight on getting sponsors for tweet chats applies to any sponsorship. Bottom line - it can't be just about the money. 

 

 

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Paperli Can Help You Increase Your Social Influence | FDC Studio

Paperli Can Help You Increase Your Social Influence | FDC Studio | All Things Paper.li | Scoop.it

 

This is a great reference for publishers ( or not yet publishers) who are skeptical if services such as Paper.li can increase social influence, and if so, how.  

 

Adam, Initially, sceptical, discovers the power of Paper.li as a blogger and site owner. Adam doesn't publish himself, however after seeing the distribution of his content and the direct correlation to new followers on Twitter and his own blog, he takes more time to think about:

 

-the messaging around his own content in order to be featured in a Paper.li

-the #tags and keywords used to help ensure that his content makes it to the right audience.

 

Adam's example: 

 

“Social media can help you avoid Walmart’s dead fish http://t.co/G1PmauPD #marketing”

 

I agree with Adam. That’s a fairly original and interesting message and with the #marketing Adam is ensuring that he will be curated into other marketing oriented Papers so that others interested in marketing will be introduced to him and his blog. 

 

 

The benefits of Paper.li according to Adam: 

 

Distribution:

Paper.li helps organizations and individuals establish themselves as a trusted source. If your content is on the proper Paper.li, you are reaching a new a new, and targeted, distribution channel

 

Community: 

Paper.li is an effective way of introducing like minded individuals ( news spotters, content sources and readers) who share specific interests

 

Klout:

Paper.li can help to increase your Twitter following, Klout scores and/or other indicators and tools important to you. 

 

Usefulness: very

 

 

 

 

 

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Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself

Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself | All Things Paper.li | Scoop.it
Note from Mack: This is a Guest Post from Paper.li’s Community Manager, Kelly Hungerford.  This post is technically part of Paper.li’s sponsorship of #Blogchat last month, and I told Ke...
Kelly Hungerford's insight:

Have you ever planned a promotion or event expecting one campaign, and then been completely blown away by another? 

 

One of the greatest takeaways from my experience with December's #Blogchat sponsorship is don't understimate your community! Give them a reason to love you and they will -- and beyond all logic and rational thinking! 

 

Not to be overlooked: the entire organization can benefit from a TweetChat. Here's how: 

as a Brand it is the opportunity to learn first hand what the community thinks about your product or serviceas a Marketer it's a new way to generate interest and leadsas a Product Manager, it's an opportunity to understand what's needed, required, desired to evolve the product - from the users themselves!as a Social Media Manager, it's an opportunity to refine skills and better understand which channels and tools the community is usingas a Customer Care representative it's an opportunity to meet the community and interact without a ticket, issue, or bug between you and provide a service on demandas a member of PR, it's an opportunity to be involved in the conversation where it's happening and off your owned mediaas a Community Manager it's the opportunity to interact with awesome people, strengthen relationships with the community and build new bridges

I can highly recommend Mack's #blogchat sponsorships. He goes above and beyond what most marketers do to make it an absolute win for everyone - you, him and both communities. 

 

If you have questions about the time investment and pre/post preparation, don't hesitate to contact me. 

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Four Types of Visual Content That Cut Through the Noise

Four Types of Visual Content That Cut Through the Noise | All Things Paper.li | Scoop.it
In an increasingly noisy digital world, marketers can stand out by producing visual content that engages communities. Here's a quick look at the different types of visual content.
Kelly Hungerford's insight:

"Our customers are hungry for good content. They expect it to be presented in a snackable and quickly-consumable format. So how should marketers engage their communities through the use of visuals?"

 

This is a great post by Ekaterina Walter (@ekaterina) on the power of visual images not only to build communities but to cut through social noise and clutter. 

 

P.S. Ektaterina has one of the most successful Social Media papers on the newsstand. Well worth checking out. 

 

Hot tip! Ektaterina's new book, Think Like Zuck is outstanding and available for pre-order.  I had the pleasure of receiving an early manuscript and highly recommend you add it to your 2013 must reads. It's not a FB only book. She explores entrepreneurship and its success factors. Fascinating read. 

 

 

 

 

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