All Things Paper.li
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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Why Startups Should Have At Least One Paper.li

Why Startups Should Have At Least One Paper.li | All Things Paper.li | Scoop.it

Marty's Paper.li Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this Paper.li" thing.

Jon's displeasure was obvious. I explained how Paper.li is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess is initial response.

To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.

"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.

Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".

It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.

"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump.

Paper.li and Scoop.it were MAJOR contributors to the rising tide of ABT's commons. Scoop.it helped test content marketing ideas and Paper.li creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em). The brilliance behind Paper.li, that they present an algorithm filter of content you've already shared and or mashup, makes it the GREATEST and must under utilized (and just about the cheapest) content curation tool.

Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. Paper.li is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bed you are nuts.

Oh, btw, when I shared data showing Paper.li was the most powerful community generation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).



Via Martin (Marty) Smith
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Kelly Hungerford's comment, July 24, 2014 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only Paper.li, but how Paper.li and Scoop.it can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
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The limits of automation and the curator’s role | The People Behind the Paper.lis

The limits of automation and the curator’s role | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

Frank posted earlier about Popping the Filter Bubble, arguing that there wasn’t a real problem. Although, as he argues, the concerns about the filter bubble are framed as a conflict to sell the idea, it doesn’t mean the filter bubble is not a real and potentially problematic phenomenon.

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Four Types of Visual Content That Cut Through the Noise

Four Types of Visual Content That Cut Through the Noise | All Things Paper.li | Scoop.it
In an increasingly noisy digital world, marketers can stand out by producing visual content that engages communities. Here's a quick look at the different types of visual content.
Kelly Hungerford's insight:

"Our customers are hungry for good content. They expect it to be presented in a snackable and quickly-consumable format. So how should marketers engage their communities through the use of visuals?"

 

This is a great post by Ekaterina Walter (@ekaterina) on the power of visual images not only to build communities but to cut through social noise and clutter. 

 

P.S. Ektaterina has one of the most successful Social Media papers on the newsstand. Well worth checking out. 

 

Hot tip! Ektaterina's new book, Think Like Zuck is outstanding and available for pre-order.  I had the pleasure of receiving an early manuscript and highly recommend you add it to your 2013 must reads. It's not a FB only book. She explores entrepreneurship and its success factors. Fascinating read. 

 

 

 

 

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