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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Scooped by Kelly Hungerford
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Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself

Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself | All Things Paper.li | Scoop.it
Note from Mack: This is a Guest Post from Paper.li’s Community Manager, Kelly Hungerford.  This post is technically part of Paper.li’s sponsorship of #Blogchat last month, and I told Ke...
Kelly Hungerford's insight:

Have you ever planned a promotion or event expecting one campaign, and then been completely blown away by another? 

 

One of the greatest takeaways from my experience with December's #Blogchat sponsorship is don't understimate your community! Give them a reason to love you and they will -- and beyond all logic and rational thinking! 

 

Not to be overlooked: the entire organization can benefit from a TweetChat. Here's how: 

as a Brand it is the opportunity to learn first hand what the community thinks about your product or serviceas a Marketer it's a new way to generate interest and leadsas a Product Manager, it's an opportunity to understand what's needed, required, desired to evolve the product - from the users themselves!as a Social Media Manager, it's an opportunity to refine skills and better understand which channels and tools the community is usingas a Customer Care representative it's an opportunity to meet the community and interact without a ticket, issue, or bug between you and provide a service on demandas a member of PR, it's an opportunity to be involved in the conversation where it's happening and off your owned mediaas a Community Manager it's the opportunity to interact with awesome people, strengthen relationships with the community and build new bridges

I can highly recommend Mack's #blogchat sponsorships. He goes above and beyond what most marketers do to make it an absolute win for everyone - you, him and both communities. 

 

If you have questions about the time investment and pre/post preparation, don't hesitate to contact me. 

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Shashi Bellamkonda: Small Business and Big Dreams | The People Behind the Paper.lis

Shashi Bellamkonda: Small Business and Big Dreams | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

For our Expert Interview series we caught up with Shashi Bellamkonda,  Senior Director of Social Media at Web.com, based in Jacksonville, Florida. Web.com is the parent of Network Solutions, a company helping small businesses establish an online presence and conduct online marketing.

 

Highlights:

 

4 first steps to get small businesses active in social media

 

1. listen to your customers

2. engage with them

3. contribute helpful information

4. build your community

 

Examples of how his company is engaging with their base, and how Paper.li can play a role. 

 

The scoop on his food blog! 

 

 

 

 

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