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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself

Why Brands Should Sponsor TweetChats or Engage, and Be Prepared to Wow Yourself | All Things Paper.li | Scoop.it
Note from Mack: This is a Guest Post from Paper.li’s Community Manager, Kelly Hungerford.  This post is technically part of Paper.li’s sponsorship of #Blogchat last month, and I told Ke...
Kelly Hungerford's insight:

Have you ever planned a promotion or event expecting one campaign, and then been completely blown away by another? 

 

One of the greatest takeaways from my experience with December's #Blogchat sponsorship is don't understimate your community! Give them a reason to love you and they will -- and beyond all logic and rational thinking! 

 

Not to be overlooked: the entire organization can benefit from a TweetChat. Here's how: 

as a Brand it is the opportunity to learn first hand what the community thinks about your product or serviceas a Marketer it's a new way to generate interest and leadsas a Product Manager, it's an opportunity to understand what's needed, required, desired to evolve the product - from the users themselves!as a Social Media Manager, it's an opportunity to refine skills and better understand which channels and tools the community is usingas a Customer Care representative it's an opportunity to meet the community and interact without a ticket, issue, or bug between you and provide a service on demandas a member of PR, it's an opportunity to be involved in the conversation where it's happening and off your owned mediaas a Community Manager it's the opportunity to interact with awesome people, strengthen relationships with the community and build new bridges

I can highly recommend Mack's #blogchat sponsorships. He goes above and beyond what most marketers do to make it an absolute win for everyone - you, him and both communities. 

 

If you have questions about the time investment and pre/post preparation, don't hesitate to contact me. 

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Learning from Failure and Getting Started with TweetChats

Learning from Failure and Getting Started with TweetChats | All Things Paper.li | Scoop.it

A few months back I was invited to join a TweetChat hosted by TechSoup. The chat was on curation for non-profits.

 

Because I am active in the area and passionate about the subject, I accepted without hesitation. Unfortunately, it was my first chat and I was utterly unprepared. The experience left me looking, and feeling, like a fool. In fact, I think Jan Gordon was present and watched as I was bulldozed by tweets and questions. It was a complete failure and there was a lesson to be learned!

 

I would never attend a physical event without researching the venue, the organizer and participants before hand - why was I thinking a TweetChat would be any different?

 

After the experience I took some time to research best practices and came up with a list of of my own. 6 months later, I am getting the most out of TweetChats: enjoying meeting new people, learning, discussing and exchanging. 


If you haven't attended a TweetChat yet, I encourage you to do so and if it is your first, perhaps this post will help out.

 

You truly get out of them what you put into them, so go chat, and have fun.  

 

 

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