All Things Paper.li
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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Brands Will Become Media: Here’s How

Brands Will Become Media: Here’s How | All Things Paper.li | Scoop.it

"If your company doesn't have the below model ( The Social-Creative Newsroom) in place a year from now, you may regret it" David Armano, Edelman Digital

 

We've been hearing it for years, and now we're living it. Everyone is a publisher. 

 

David addressses companies and brands but I see even the smallest of companies , and / or solopreneurs fitting in here. 

 

We all need to be our ow media empires. And if we don't we all risk missing the window of opportunity that David speaks about.

 

David says "Trends in media consumption point to the convergence of savvy marketing tactics combined with a real-time newsroom approach for brands to be seen and heard in a collectively social, digital and mobile world"

 

"It’s all going to come down to this: content, quality, frequency and relevancy. If companies are to become media, they must master the art and science of merging marketing with a real-time news cycle. The content a company produces must be compelling and built for an audience with an itchy “like” finger."

 

Note: David references Pulse in this article. I would have loved to have seen Intel's IQ in here.  I think they've hit the bullseye when it comes to marketing and the newsroom intersecting. 

 

In conclusion, there are a myriad of services out there that can help you build your social-creative newsroom.  I see Paper.li as one them.  I'd love to hear your thoughts. 

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How to Use Paper.li to Share Great Content

How to Use Paper.li to Share Great Content | All Things Paper.li | Scoop.it

Looking for a way to quickly and efficiently attract the right users, build thought leadership, monitor your brand - or the compitiion, promote awareness or build community?

 

Create a paper for yourself, or for your team to monitor  what's being shared around an industry, niche, brand or topic. It's a great way to find content you may have otherwise missed. 

 

This post is by Ian Cleary at RazorSocial and inludes two great videos on how to use Paper.li

 

- How to create a Paper.li

- How to Edit a Paper.li

 

Here's how Ian suggests using Paper.li 

 

-Create a daily newspaper just for you. It’s great at finding content you may not always find on twitter.


-Create a newspaper based on your product and share internally with your product management team.

 

-Provide an end of day report at a conference using the hash tag for the event. A great way of getting attention!

 

-Generate an e-mail newsletter that is delivered to your subscribers. This could replace your standard e-mail newsletter.

 

-A monitoring tool for your business. You get a daily report on any mentions of your company name on the internet in a nicely formatted an visual newspaper!

 

 

 

 

 

 

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Nigel Cameron: Twitter is for "Reciprocal Curation" but Leaders Don't Get It

Nigel Cameron: Twitter is for "Reciprocal Curation" but Leaders Don't Get It | All Things Paper.li | Scoop.it

Nigel Cameron takes to task business leaders who do not "get" Twitter for their lack of foresight and failure to grasp the huge potential of the social network.

 

A strategic advisor and futurist, Nigel is a strong advocate of using Twitter for what he terms reciprocal curation - we could also call it mutual learning or knowledge sharing. 

 

He highlights the fact that many CEOs, CIOs and "generally clued-up people" do not use Twitter nor see how to do so - they are "living in the dark ages". 

 

In this interview he talks about how Twitter can be used as a learning network and gives some examples of leaders who do use it well.

 

I felt privileged to interview Nigel on this topic and I am convinced he sees potential that many of our other leaders and decision-makers are missing.  


Via Liz Wilson
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Storytelling Masterclass from Karen Dietz

Storytelling Masterclass from Karen Dietz | All Things Paper.li | Scoop.it

I met master storyteller Karen Dietz of Just Story It here on the Scoop.it community and admired her work so much I asked to  intervew her for the Paper.li community blog (which I edit). 

 

Karen obliged and the result is this article delving deep into the crafting of stories that provoke action, as well as the dynamics of storytelling.

 

Key takeaways: Karen's insights on

*the right kind of listening,

*developing your listening skills,

*asking the right types of questions

*the 4 core stories every business needs to tell. 

 

Karen says "Storytelling is becoming a core competence for many organisations – it’s important not only in sales, marketing and branding, but in innovation, in teamwork, and in leadership development."

 

Much more excellent knowhow in the article - read it here. http://community.paper.li/2012/10/01/whoever-tells-the-best-stories-wins/

 

 

 


Via Liz Wilson
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Street Art - Paper.li

Street Art - Paper.li | All Things Paper.li | Scoop.it

What a great gallery. I just stumbled upon this paper, Street Art, and love it. There are so many uses for a Paper.li and definately using it as a collection space to share art is one. Well done!


Via Kuniko
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5 Essentials for a Content Marketing Strategy | The People Behind the Paper.lis

5 Essentials for a Content Marketing Strategy | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

In this interview Liz speaks to Chad Pollitt, Director of Inbound Marketing at Kuno about:

 

-the difference between inbound and outbound marketing strategies and how companies ( large or small) can build a winning content strategy. 

- barriers to consumption

- the Content Marketing Sales funnel and how companies can create or shape one

- the essentials necessary in creating a content marketing strategy

 

It's a useful article chuck-full of practical advice and explanation. Thank you Chad. 

 

You can learn more about Inbound Marketing at @kuno or and follow Chad at @CPollittIU

 

 

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Social curation is much more than just a market

Social curation is much more than just a market | All Things Paper.li | Scoop.it

We're all Hyper-Librarians, and it was planned that way. 

 

Is curation a legitimate trend, a new market to be exploited, a buzzword or just an innate behavior enabled by new technologies and a slew of services?

 

Take the time to read the last two links Patrice Lamothe's, The Web's Third Frontier and the other to the WorldWideWeb: Proposal for a HyperText Project. 

 

Patrice states in his article that curation is a natural evolution of the Proposal for a HyperText Project. The overall objectives being:

 

1- Allow anyone to access any type of document

2- Allow everyone to disseminate their own documents

3- Allow everyone to organize the entire collection of documents

 

Where as Web 1.0 and 2.0 are covered in the first two points, we are now entering the 3rd frontier - curation. 

 

Great reads. 

 

 

 

 

 

 

 

 

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The Deep-Sea Resources Sigils | Red (team) Analysis

The Deep-Sea Resources Sigils | Red (team) Analysis | All Things Paper.li | Scoop.it

I really enjoy the Daily papers and the series that Hélène Lavoix and the Red (team) Analyis publish.

 

The Deep- Sea Resources Sigils is a part of The Sigils, a series of Daily papers scanning the horizon for weak signals related to various issues relevant to teh security of societies, policies, nations and citizens. 

 

 

 

 

 

 

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Helene Lavoix's comment, June 8, 2012 4:59 AM
Thanks Kelly :)!!!!
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News Media Organizations Must Innovate The News-Gathering Process

News Media Organizations Must Innovate The News-Gathering Process | All Things Paper.li | Scoop.it

I selected this article by Vadim Lavrusik, journalist program manager at Facebook, posted on Mashable. 

I excerpted some interesting points from this long article:

 

"Disclaimer: A robot did not write this. Neither did an algorithm. As has been done for centuries, a human curated the information and produced this content. But that doesn’t mean that technology didn’t help.

 

While it’s become easier for journalists to find information, discover sources through the web, and use tools like Storify to curate content, the process still relies on having the bodies to scour for this information. And that’s the challenge.

 

In the newspaper industry, there were more than 13,000 newsroom jobs lost between 2006 and 2010, according to Pew’s State of the News Media report. At the same time, the amount of information available has grown at an astronomical rate. These two things are at odds.

 

Media must build tools that help a journalist do what it once took five journalists to do. They must innovate the news-gathering process.

 

***The History: Publishing and Innovation

 

Before the web, it was difficult to produce, distribute, and access information. Publishers thrived since they had a printing press to produce information at scale.

Today, the social web is the new public square. Anyone is able to produce and publish information at the click of a button.

 

To stay competitive, publishers adapted to producing content for the web by integrating their newsrooms.

 

Media organizations like the one you’re reading as well as others adapted distribution based on where audiences were spending more time: social and mobile.

But with all this focus on innovating the distribution process, innovation in news gathering, largely, took a backseat. Distribution isn’t necessarily the challenge. News gathering at scale is.

 

***The Opportunities: Distributed Reporting and Investing in Technology

 

Crowdsourcing and distributed reporting are two great tools news organizations can use to scale and are part of the solution. This means media organizations should think of themselves not only as producers of content but also as platforms for content. One example is CNN. It began bridging the gap between the producer and the citizenry through iReport...

 

A great example of this is The Guardian, which deployed its community to help dig through 458,832 expense documents belonging to Members of Parliament...

 

But even as we look at ways to innovate the reporting process, newsrooms must also re-prioritize skill sets and equip themselves with hacker journalists. There are already journalists who write scripts to make their reporting more efficient, but journalists with such skills are hard to come by.

 

Journalists should no longer think of themselves as “newspaper reporters” or a journalist of any specific medium. Instead they should consider themselves multimedia producers equipped to tell a story on multiple platforms. They should also have knowledge of how stories are being consumed. More than anything, a truly “integrated newsroom” will have journalists who build tools that enable them to do reporting at scale and innovate the storytelling process.

 

***The Solution: Becoming Builders

If content is king and distribution is queen, where does that leave the news-gathering process?

We need a new approach to how news organizations refocus their innovation on building technology that will equip journalists to do better, smarter, and more efficient reporting...."

 

Read full original article here:

http://mashable.com/2012/06/01/news-gathering-innovation-technology/

 


Via Giuseppe Mauriello
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Michelle Gilstrap's comment, June 3, 2012 3:14 PM
I have a journalism degree, although I am not in that field right now, I have seen a tremendous change with video reporting and writing now happening on internet news sites. One reporter must know how to do both. It has changed dramatically, and the internet news sites are winning, over print.
Giuseppe Mauriello's comment, June 3, 2012 3:20 PM
Hi Michelle, I totally agree with your comment. Thanks for it!
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Learn to be a Pro Freelance Writer | The People Behind the Paper.lis

Learn to be a Pro Freelance Writer | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

Kristi Hines, freelance writer and professional blogger, shares advice on how to market yourself if you're new to freelance writing and share favorite resources and tips for writers. 

 

Aspiring Freelancers don't forget to

1. market yourself as such

2. treat your public profile partly like a portfolio

3. cross promote!!!

 

Recommended

 

-Read the post 20 websites to help you find a corporate blogger, by Sprout Insights

-Subscribe to Freelance Folder and Freelance Switch

-Set up a portfolio on Contently

 

Thanks Kristi!

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How to be a formidable content curator: a 17-step guide

How to be a formidable content curator: a 17-step guide | All Things Paper.li | Scoop.it

There are some good, practicle tips to better content curation, which in some cases crosses over to good online organizing. Here's a summary of points covered.

 

1. Set up feeds

2. Make the most of mail alerts

3. Get to grips with Twitter search 

4. Use advanced search queries 

5. Follow the 70/30 rule

6. Find the right tools for the job

7. Own a niche

8. Read, read, read

9. Write, write, write

10. Timing is crucial

11. Aggregate the good stuff

12. Tune into the right people

13. Mix up your tweets

14. Don't be afraid of detail

15. Consider repeating yourself

16.Try to avoid the obvious

17. Use a notebook

 

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6 Ways to Get a Tech Job Without a Tech Degree

6 Ways to Get a Tech Job Without a Tech Degree | All Things Paper.li | Scoop.it

Here's a useful article by Aaron Shapiro, CEO of Huge, on how you can position yourself better for the world of new media if you are lacking experience. 

 

There is a great example of how one job seeker, and Paper.li publisher,  JD Beebe used Paper.li to help him make his way into the agency world. Inspiring.

 

1. Learn how the web works

2. Start with a digital job in your own current company

3. Knock on the door of a disrupter

4. Position yourself as an innovator

5. Accept that you're not as senior as you think you are (eat humble pie)

6. Become a thought leader ( read JD's story here)

 

Good, useful steps to help anyone transition into a new role. 

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Perspective: The ‘Day’ In Review

Perspective: The ‘Day’ In Review | All Things Paper.li | Scoop.it

How do motorcycle enthusiasts stay abreast of the latest news, reviews, and tips?  They publish a Paper.li!

 

I ran across this blog post by Mac, a motocycle enthusiast and owner of the Northwest Harley Blog. He just stumbled across Paper.li a few weeks back and is now publishing a Daily for his community.  I love the ease and flexibility that Paper.li offers, enabling anyone to become a publisher of their passion -- and so easily.

 

Welcome to the community Mac! 

 

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Social Media Tip: Content Curation | Social Media Delivered

Social Media Tip: Content Curation | Social Media Delivered | All Things Paper.li | Scoop.it

I stumbled across this short and sweet video today and was honored that Matthew included us, along with Pinterest, Storify and Springoard in his Social Media Tip of the day. 

 

He's included a useful slide at the end of the video which may give you ideas if you're looking for an easy way to explain what curation is. 

 

Thanks Matthew!

 

 

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What Makes a Post go Viral? Real-life Example by Marty Smith

What Makes a Post go Viral? Real-life Example by Marty Smith | All Things Paper.li | Scoop.it

Excerpt: "What makes content go viral, get picked up by retweeters and social media marketing? This post examines 5 viral posts and asks a simple but vexing question, Why does content go viral?"

 

Marty Smith recently wrote a post "5 Magical Do More With Less Curation Tools" which went (perhaps unexpectedly) viral.

 

In this follow-up he analyses and explains in detail the factors that contribute, from having the post picked up by power tweeters to timing posts to be on the crest of a wave. Everything is backed up by stats.

 

A couple of key takeaways (but please read the full post)

*Power Twitter accounts are critical

*Shorter is better

*Visuals are important

*Scoop.it + Twitter are more powerful than either alone

 

Over the past months I have learned more than I can say from Marty about many aspects of internet marketing, but if you only read one of his posts make it this one. 

 

Disclosure - Marty chose Paper.li where I am proud to work as blog editor as one of his magical do-more-with-less tools. That's not why I scooped Marty's article - I scooped it because it is full of value for internet marketers and content creators/curators. However  I am proud to promote Paper.li which is a fantastic curation/monitoring/pubication tool.

 

Read Marty's post here http://www.atlanticbt.com/blog/viral-marketing-5-magical-curation-tools-reaches-400000-2/

 


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5 Ways To Use Paper.li for ORM (Online Reputation Management)

5 Ways To Use Paper.li for ORM (Online Reputation Management) | All Things Paper.li | Scoop.it

Turn Twitter, Facebook and RSS feeds into online newspapers in just a few clicks.

Marty Note
Great, creative article about how to use your Paper.li for ORM. Never would have thought of this, but now that I've read it what cool idea. Well done @SmallRivers.


Via Martin (Marty) Smith
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Kelly Hungerford's comment, November 7, 2012 5:15 AM
Thanks for sharing and adding a Marty note, Marty. It means a lot when we catch your attention :) Paper.li has evolved into a really clever tool that can be used for so many different purposes. I work a lot with our users on setting up papers for brand monitoring and it is working really well. Would love to hear your thought is you set one up for monitoring.
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Curate and Monetize Your Own Digital Newspaper with Paper.li

Curate and Monetize Your Own Digital Newspaper with Paper.li | All Things Paper.li | Scoop.it

Robin Good: Paper.li one of the early players in the news aggregation, discovery and auto-curation space has been significantly improving its service which now offers also a $9/month Pro version.

 

Paper.li allows you to set a number of search queries on Twitter, Facebook, Google+, YouTube and to import specific RSS feeds to "aggregate" the most relevant on a certain topic or theme.

 

You as a curator can "preview" your yet-to-be-published news magazine and can manually pick and decide which "stories" to publish and which ones to drop by simply hovering your mouse on anyone of them.

 

"Editions" can be auto-scheduled and Paper.li can automatically announce on Twitter and via email to your subscribers when a new one is out.

 

PRO users get to have the last word before any edition gets published, by way of a "preview before promotion" feature that lets you control when notifications go out and gives you time to make changes, can add promotional banners, standard ads or other marketing materials in a set of predefined hot spots on their news page, and can "brand" their magazine with their own banner, background image and personalized colors.

 

More info: https://paper.li/learn-more.html

 

Try it out now: https://paper.li/

 

 

 

 


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lelapin's comment, July 28, 2012 12:31 AM
I'm glad you have your own paper. I'm a big fan of paper.li.
Liz Wilson's comment, July 28, 2012 3:00 AM
Thanks for the review Robin and the clear explanation of what users can do. Much appreciated.
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Learning from Failure and Getting Started with TweetChats

Learning from Failure and Getting Started with TweetChats | All Things Paper.li | Scoop.it

A few months back I was invited to join a TweetChat hosted by TechSoup. The chat was on curation for non-profits.

 

Because I am active in the area and passionate about the subject, I accepted without hesitation. Unfortunately, it was my first chat and I was utterly unprepared. The experience left me looking, and feeling, like a fool. In fact, I think Jan Gordon was present and watched as I was bulldozed by tweets and questions. It was a complete failure and there was a lesson to be learned!

 

I would never attend a physical event without researching the venue, the organizer and participants before hand - why was I thinking a TweetChat would be any different?

 

After the experience I took some time to research best practices and came up with a list of of my own. 6 months later, I am getting the most out of TweetChats: enjoying meeting new people, learning, discussing and exchanging. 


If you haven't attended a TweetChat yet, I encourage you to do so and if it is your first, perhaps this post will help out.

 

You truly get out of them what you put into them, so go chat, and have fun.  

 

 

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Gérer sa présence sociale : De nouveaux outils à découvrir (2ième partie)

Gérer sa présence sociale : De nouveaux outils à découvrir (2ième partie) | All Things Paper.li | Scoop.it

The second post of a series on managing your social presence; a write-up by Raymond Morin on discovery tools.

 

In French, for our french speaking community. Thank you Raymond for the mention! 

 

 

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Ann Smarty: How to be a Guest Blogging Rockstar | The People Behind the Paper.lis

Ann Smarty: How to be a Guest Blogging Rockstar | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

We had the pleasure of interviewing blogging legend ( even though she would probably never admit it!) Ann Smarty of MyBlogGuest.  

 

If you aren't familiar with MyBlogGuest, it is a networking platform for bloggers who would like to publish their content on niche sites and who are interested in connecting with other bloggers, journalist and content creators. 

 

This is a fantastic post brimming with resources, best practices and whole-hearted sharing. Here's what Ann shares:

 

Advantages of guest blogging

Case studies

Best practices for getting started

Strategy for becoming a guest blogger

Pitfalls to avoid

Guest blogging success stories

 

Bonus: a video of advanced techniques for those who are active on MyBlogGuest

 

Userfulness: 10 /10

 

Ann, lives up to her name in this title: Rockstar!

 

 

 

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Interview to Kelly Hungerford, Community and Social Media Manager at Paper.li | Xantipus Consulting Blog

Interview to Kelly Hungerford, Community and Social Media Manager at Paper.li | Xantipus Consulting Blog | All Things Paper.li | Scoop.it

A few weeks back Jorge Sanchez from Xantipus asked to interview me as a part of a series that will be published over the coming months on Social Media Professionals in Switzerland.

 

I really enjoyed taking part and it was a great time to reflect on how I got to where I am, personally and professionaly. It was not a path anticipated or calculated but one that has been extremely rewarding. 

 

Sometimes life dishes up the unexpected, so be sure to latch on and let it take you somewhere unexpected. 

 

As expected, I give weigh in with

 

5 ways businesses can leverage Paper.li

- Monitoring

- Building an audience

- Thought leadership

- Community building

- Conent marketing

 

Qualities and skillsets needed to help Community Managers Community Manager

- customer centric focus

- stress resistant/resilient

- problem solving

- humor

- humility 

 

Thanks to Jorge for the opportunity to share my knoweldge and experience with his community!

 

 

 

 

 

 

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"New and traditional media" - Presentation at The Hive 2012

Ideas and examples of new media forms and how bloggers can benefit joining in the media revolution 

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IHateTaxis Blog: Simply Amazed ( a travel blog)

IHateTaxis Blog: Simply Amazed ( a travel blog) | All Things Paper.li | Scoop.it

I Hate Taxis is a company that empowers the global traveller by providing ground transportation from airports worldwide. They also provide great travel tips and resources on their blog, and they publish a paper.li. 

 

In fact, they are so enthusastic about the great sources of information that they are discovering via curated content and their paper, they wrote up Paper.li and highlighted some of their great find in their latest blog post. 

 

Through their post, I discovered a great new blog as well. From Ancient Rome, to South Africa's highest mountain range, their Paper.li and their blog has a bit of something for the traveller in all of us. 

 

If you are looking for ground transport I Hate Taxis may be the solution for you. And if you're looking for new travel blogs and destinations, give them a look. 

 

Good discovery!

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31 apps that make news reading better

31 apps that make news reading better | All Things Paper.li | Scoop.it

"There is an ocean of apps to 'improve' your tablet reading experience" and TheGlobeand Mail.com has put together an great overview on how we read news in the 21st century. 

 

They've broken down the apps into the following areas and there were a few new ones I hadn't yet heard about. Thanks TheGlobeandMail.

 

1. Visual

2. Curated

3. RSS

4. Headline aggregators

5. Magazine reading

6. Social

7. Crowdsourced

8. Specialty

 

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Tech Journal: The Best Sites for Personalized News

Tech Journal: The Best Sites for Personalized News | All Things Paper.li | Scoop.it

Amit Agarwal takes a look at some of the best websites and apps for creating your own personalized online newspapers. He lists a lot of great services depending on needs.

 

Amit, I agree: if a Paper.li is not in top form, it shouldn't be tweeted daily with the automated promo-tweet!

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