"If your company doesn't have the below model ( The Social-Creative Newsroom) in place a year from now, you may regret it" David Armano, Edelman Digital
We've been hearing it for years, and now we're living it. Everyone is a publisher.
David addressses companies and brands but I see even the smallest of companies , and / or solopreneurs fitting in here.
We all need to be our ow media empires. And if we don't we all risk missing the window of opportunity that David speaks about.
David says "Trends in media consumption point to the convergence of savvy marketing tactics combined with a real-time newsroom approach for brands to be seen and heard in a collectively social, digital and mobile world"
"It’s all going to come down to this: content, quality, frequency and relevancy. If companies are to become media, they must master the art and science of merging marketing with a real-time news cycle. The content a company produces must be compelling and built for an audience with an itchy “like” finger."
Note: David references Pulse in this article. I would have loved to have seen Intel's IQ in here. I think they've hit the bullseye when it comes to marketing and the newsroom intersecting.
In conclusion, there are a myriad of services out there that can help you build your social-creative newsroom. I see Paper.li as one them. I'd love to hear your thoughts.