Following up on a curation service "Either/OR" conversation that took place on G+ a couple of weeks, Marty Smith (markter, curator and Paper.li publisher) authored this post about why he loves Paper.li and where the value lies.
Both Marty and I are firm believers that services such as Paper.li, Scoop.it, Storify ( and the list goes on) compliment each other nicely, however if there is only time for one in your busy day, then your requirements and marketing goals will ultimately decide which is most useful for you.
We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences?
Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours?
Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.
As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)
-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic.
-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities.
-distribution: Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key.
-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people.
The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented!
It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times
Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!
4. Your own blog, or Scoop.it.
Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog.
These four tools are all I need. What does your social newsroom look like? Can you do more with less?
Those of us with websites are always thinking of ways to drive traffic there. We want to share information. We put a lot of effort into keeping our sites current, so that we can share it with other...
Kelly Hungerford's insight:
Be More Visible hits the nail on the head with a trilogy of tools that work fantastically well together to increase visibility and drive traffic; Storify, Scoop.it and Paper.li
Paper.li: use it as a monitoring tool and automatically generate relevant news on any topic or use it to support your content marketing strategy. It's an efficient tool and time saver - let it do the heavy "content" lifting for you - you take it from there.
Scoop.it: Scoop.it's great at extending your web presence and establishing thought leadership on a topic.
Storify: quickly turn content into stories. I like using it to gathter quoatables on Twitter.
The three are great stand-alone tools, but they also compliment each really well. Here's are two examples of how I use the tools together.
Paper.li - Scoop.it:
I use my Paper.li as a MONITORING tool, and then SCOOP articles and content of interest into my Mag on Scoop.it.
This "All Things Paper.li" is an example. Instead of checking Google news, alerts, RSS, daily, I go to my Paper.li paper and check what's new then decide from there where the content goes: a tweet, an editorial calender for blog posts, my Scoop.it... It saves me time from scouring the web.
It's quick, easy and efficient way to stay on top of news.
I use Paper.li very often to creating Event Papers. I love using the service to build awareness moving up to an event, covering what's happening during the event and then posting the "best of" after the event.
During the event I always create a Storify to capture what's happening and share that during and after.
I love Storify for captuing what I call "quoatables" - tweets that can be used to give context about the event, highlight great speakers and convey the emotion and energy of the event. I also make Storify's for ÎweetChats. They are great for sparking ideas for blogposts!
If you want an SEO strategy that works, Andy Crestodina from OrbitMedia is top of the game.
Andy says "Search engines are, of course, a way to find what you are looking for. But they’re also a way to find what your audience is looking for." and then he shows us exactly what we need to do, and how.
This post is packed with SEO-savvy content strategy tips for figuring out what topics your market is looking for and how to help them find it on your site.
As we close in on March, #Blogchat will have its 4th birthday, having started on March 22nd, 2009. And over the past 2 years I don’t think any chat other than probably Jessica Northey’...
Kelly Hungerford's insight:
Paper.li was a #blogchat sponsor this past month of December. The partnership went off without a hitch and both Mack and I were really pleased with the sponsorship and how it turned out. Mostly we were pleased that it was good for both our communities.
Mack's insight on getting sponsors for tweet chats applies to any sponsorship. Bottom line - it can't be just about the money.
Back in November we launched what I think is one of the best features Paper.li has going: the curated email newsletter. Here's why:
The curated email newsletter extracts the entire front page of your paper and distributes it to the inbox of subscribers with every new edition. This is great for publishers who take the time to fine-tune their content, ensuring that articles, images and videos are on topic, but even BETTER for subscribers to that email.
The curated email is like a recieving a visual RSS , daily.
For publishers we've added the ability to export the html code so you can use it with your 3rd party email client. Additionally, we've just added a csv file upload so you can import up to 10k contacts to invite to your paper.
Publishers that are using this feature and receiving raving reviews from their subscribers for providing top quality, topic specific content on a daily basis.
In an increasingly noisy digital world, marketers can stand out by producing visual content that engages communities. Here's a quick look at the different types of visual content.
Kelly Hungerford's insight:
"Our customers are hungry for good content. They expect it to be presented in a snackable and quickly-consumable format. So how should marketers engage their communities through the use of visuals?"
This is a great post by Ekaterina Walter (@ekaterina) on the power of visual images not only to build communities but to cut through social noise and clutter.
P.S. Ektaterina has one of the most successful Social Media papers on the newsstand. Well worth checking out.
Hot tip! Ektaterina's new book, Think Like Zuck is outstanding and available for pre-order. I had the pleasure of receiving an early manuscript and highly recommend you add it to your 2013 must reads. It's not a FB only book. She explores entrepreneurship and its success factors. Fascinating read.
@AniseSmith #QRCode Promo Digest, by Anise Smith: updated automatically with a curated selection of articles, blog posts, videos and photos.
Marty Note If you don't know Anise Smith you should. She is a great Internet marketer and who I would go to in order to understand QR Codes. She is on Scoop.it: http://www.scoop.it/u/anise-smith, Twitter: @AniseSmith and I dig her Paper.li: http://paper.li/anisesmith ;
Excerpt: "What makes content go viral, get picked up by retweeters and social media marketing? This post examines 5 viral posts and asks a simple but vexing question, Why does content go viral?"
Marty Smith recently wrote a post "5 Magical Do More With Less Curation Tools" which went (perhaps unexpectedly) viral.
In this follow-up he analyses and explains in detail the factors that contribute, from having the post picked up by power tweeters to timing posts to be on the crest of a wave. Everything is backed up by stats.
A couple of key takeaways (but please read the full post)
*Power Twitter accounts are critical
*Shorter is better
*Visuals are important
*Scoop.it + Twitter are more powerful than either alone
Over the past months I have learned more than I can say from Marty about many aspects of internet marketing, but if you only read one of his posts make it this one.
Disclosure - Marty chose Paper.li where I am proud to work as blog editor as one of his magical do-more-with-less tools. That's not why I scooped Marty's article - I scooped it because it is full of value for internet marketers and content creators/curators. However I am proud to promote Paper.li which is a fantastic curation/monitoring/pubication tool.
Note from Mack: This is a Guest Post from Paper.li’s Community Manager, Kelly Hungerford. This post is technically part of Paper.li’s sponsorship of #Blogchat last month, and I told Ke...
Kelly Hungerford's insight:
Have you ever planned a promotion or event expecting one campaign, and then been completely blown away by another?
One of the greatest takeaways from my experience with December's #Blogchat sponsorship is don't understimate your community! Give them a reason to love you and they will -- and beyond all logic and rational thinking!
Not to be overlooked: the entire organization can benefit from a TweetChat. Here's how:
as a Brand it is the opportunity to learn first hand what the community thinks about your product or serviceas a Marketer it's a new way to generate interest and leadsas a Product Manager, it's an opportunity to understand what's needed, required, desired to evolve the product - from the users themselves!as a Social Media Manager, it's an opportunity to refine skills and better understand which channels and tools the community is usingas a Customer Care representative it's an opportunity to meet the community and interact without a ticket, issue, or bug between you and provide a service on demandas a member of PR, it's an opportunity to be involved in the conversation where it's happening and off your owned mediaas a Community Manager it's the opportunity to interact with awesome people, strengthen relationships with the community and build new bridges
I can highly recommend Mack's #blogchat sponsorships. He goes above and beyond what most marketers do to make it an absolute win for everyone - you, him and both communities.
If you have questions about the time investment and pre/post preparation, don't hesitate to contact me.
2012 marked the first full year of the Paper.li Community Blog. I started this blog in the summer of 2010 with a simple goal; to shine the spotlight on the amazing people we have in our community.
I wanted a place where we could share the knowledge of our own community with the community and beyond.
This blog has been blessed with amazing contributions from the community and this year's success blew my socks off. If you haven't taken the time to read some of the posts, I've listed the top 15 in Interviews and How-tos for the year.
Thanks to all of you who contributed and to Stephanie Booth, Liz Wilson and Evren Kiefer for generously contributing time and expertise.
Our first blogchat as sponsor rocked the house and was Mack's 2nd biggest in terms of impressions of the year ( nearing 28m)
For those of you who missed it, the topic was "Curation in the Workplace". The turn-out was spectacular and we had an awesome time chatting and mingling with everyone. Tips, tools and great advice were in abundance and it was a great learning exchange for everyone.
Here is a quick roundup of some of the latest happenings in the social media world."
Kelly Hungerford's insight:
Have you ever wished you could send a bundle of articles in a tweet instead of just one?
In December we launched the Multi-share, a feature that allows anyone to curate content collections from the front page of a paper to share across networks.
I think it is a fantastic and fresh new ways to distribute and discover "bundles" of relevent content from a paper, without sharing the entire paper itself. (I would say this even if I didn't work for Paper.li...)
I saw this tweet today from Marty and laughed. He's got such a great sense of humor. I highly doubt that his blog isn't ready for 2013. From what I enjoy from his blogs, he is the master of content and keeping readers loyal, so my guess is that he's got it all under control.
But in any case, we hope to see him and anyone who wants to exchange ideas, tips and best practices as well as share in some festive seasonal fun!
Paper.li joined forces with Mack Collier's #blogchat for the month of December and we've been having a blast. It's an early wake-up call for Switzerland - 3am, but it's well worth it! Join us and check it out!
1) Are you getting the most out of the channels and resources you use, and
2) How do you create conversations around content on social media?
Anyone who knows Marty knows that he rules the digital landscape when it comes to leveraging multiple channels to hold conversations with his audience and fans. Of course you're thinking "this is nothing new - we're all doing that, right?" via Blogs, Paper.li, Scoop.it, FB, Twitter, Linkedin...(and the list goes on).
Maybe you are. I am, but not always that well. And not like Marty.
Marty is able to effortlessly conduct conversations, create ideas and facilitate exchange across multiple channels, leveraging multiple services -- and at a sustainable pace.
Wherever I am, Marty is there too always with a consistant theme and great content that is relevant to me. I am always amazed at how effortlessly he does this.
So this morning at 4:00am I ran across this example. I's just one of may I come across from daily from Marty. And it's a really simple one; Marty using Paper.li to monitor and scout news, then scooping it into his Scoop.it magazine and adding commentary and/or a Marty note.
Marty is a great example of how excellent social media and sharing can be --and how simple and efficient it can be. Alone, this Marty note is a great example of 1) one way to monitor with Paper.li to 2) curate the content into another channel, and 3) get the most out of the services you are using to 4) create interesting content for your audience and 5) get people commenting -even at 4am in the morning!
Kelly note: If you're not following Marty, I recommend you do. You'll learn a lot more than digital marketing and curation from him.
On a personal note, I can say that we're extremely honored to be mentioned in Marty's post as a friend. Marty is not only a rocket at internet marketing, but he's a community builder, a giver and we sure appreciate Marty in as a part of our community.
Paper.li's been asked to give our three internet marketing ideas of 2013. We'll be chiming in soon.
"If your company doesn't have the below model ( The Social-Creative Newsroom) in place a year from now, you may regret it" David Armano, Edelman Digital
We've been hearing it for years, and now we're living it. Everyone is a publisher.
David addressses companies and brands but I see even the smallest of companies , and / or solopreneurs fitting in here.
We all need to be our ow media empires. And if we don't we all risk missing the window of opportunity that David speaks about.
David says "Trends in media consumption point to the convergence of savvy marketing tactics combined with a real-time newsroom approach for brands to be seen and heard in a collectively social, digital and mobile world"
"It’s all going to come down to this: content, quality, frequency and relevancy. If companies are to become media, they must master the art and science of merging marketing with a real-time news cycle. The content a company produces must be compelling and built for an audience with an itchy “like” finger."
Note: David references Pulse in this article. I would have loved to have seen Intel's IQ in here. I think they've hit the bullseye when it comes to marketing and the newsroom intersecting.
In conclusion, there are a myriad of services out there that can help you build your social-creative newsroom. I see Paper.li as one them. I'd love to hear your thoughts.