Note from Mack: This is a Guest Post from Paper.li’s Community Manager, Kelly Hungerford. This post is technically part of Paper.li’s sponsorship of #Blogchat last month, and I told Ke...
Have you ever planned a promotion or event expecting one campaign, and then been completely blown away by another?
One of the greatest takeaways from my experience with December's #Blogchat sponsorship is don't understimate your community! Give them a reason to love you and they will -- and beyond all logic and rational thinking!
Not to be overlooked: the entire organization can benefit from a TweetChat. Here's how:as a Brand it is the opportunity to learn first hand what the community thinks about your product or serviceas a Marketer it's a new way to generate interest and leadsas a Product Manager, it's an opportunity to understand what's needed, required, desired to evolve the product - from the users themselves!as a Social Media Manager, it's an opportunity to refine skills and better understand which channels and tools the community is usingas a Customer Care representative it's an opportunity to meet the community and interact without a ticket, issue, or bug between you and provide a service on demandas a member of PR, it's an opportunity to be involved in the conversation where it's happening and off your owned mediaas a Community Manager it's the opportunity to interact with awesome people, strengthen relationships with the community and build new bridges
I can highly recommend Mack's #blogchat sponsorships. He goes above and beyond what most marketers do to make it an absolute win for everyone - you, him and both communities.
If you have questions about the time investment and pre/post preparation, don't hesitate to contact me.