In this interview Liz speaks to Chad Pollitt, Director of Inbound Marketing at Kuno about:
-the difference between inbound and outbound marketing strategies and how companies ( large or small) can build a winning content strategy.
- barriers to consumption
- the Content Marketing Sales funnel and how companies can create or shape one
- the essentials necessary in creating a content marketing strategy
It's a useful article chuck-full of practical advice and explanation. Thank you Chad.
You can learn more about Inbound Marketing at @kuno or and follow Chad at @CPollittIU