All Things Paper.li

It's time to end Me-too content and let writer's write!

" Publishers often try to translate the paper model to the web and offer everything to their audiences. It leads to a me-too content explosion in which publishers struggle to cover everything in order to stay household brands."

Give writers a mission, and the tools to pursue it. Empower writers to make a difference in their writing - let them explore, experiment and write - long form and original content with the aim to feed the mind and soul. 

Great article by Paper.li publisher Evren Kiefer. Food for thought!

For our Expert Interview series we caught up with Shashi Bellamkonda,  Senior Director of Social Media at Web.com, based in Jacksonville, Florida. Web.com is the parent of Network Solutions, a company helping small businesses establish an online presence and conduct online marketing.

Highlights:

4 first steps to get small businesses active in social media

1. listen to your customers

2. engage with them

3. contribute helpful information

4. build your community

Examples of how his company is engaging with their base, and how Paper.li can play a role. 

The scoop on his food blog! 

Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data.

Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent... 

Content marketing is the buzzword of the week. Yet, it has always existed: under different names, spread by different means. When a farmer talks with his customers about the compared merits of different crops on the market floor, it is content marketing already. He helps his customers make better sense of the world in a language they can understand and builds goodwill in the process....

You might have realised how resource intensive content creation is. There is no hope for economies of scale, unfortunately. However, there are a few things you can do to reduce the costs of content. First, you can use your attention and research time to create more content. Second, you can make your content live longer. Third, you can plan on reusing content in various places...

Paper.li is nominated for the 2012 Red Herring Top 100 award.

The Red Herring Top 100 is one of Europe's most prestigious awards, honoring the year’s most promising private technology ventures from the European business region.

Award nominees are companies positioned to grow at an explosive rate in the coming year and finalists are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health as well as actual track record and standing. 

Competition is still. We're looking forward to the final presentation and awards ceremony the 25th. Win, or not, it's an honor to be nominated. 

This interview is a part of our ongoing Case Studies at Paper.li.

Jeffrey works in Public Affairs; he's a lobbyist helping connect clients with the US Goverment. He uses social media and Paper.li as new tools to inform, educate and engage policy makers, clients and government officials.

This is a follow up post to Empower Writers, Do Better. In EWDB, Evren writes about editorial angel online magazines such as Gawker and Salon. com are now developing. 

In this post Evren explores the relationship between journalism and curation,  their dependencies and synergies. 

Case Study: How you can use Paper.li to chronicle a passion and build a virtual community out of like-minded comic lovers!

This is a  wonderful interview by our Community Editor Liz Wilson about the women who are bringing Superheroines to life online for comic audiences to enjoy. 

After reading and researching myself Chantaal's favorite Superheroines, I think I'm headed to Comic-con next year! 

This is a great post by Danny Brown VP, Product Intelligence at Jugnoo, Inc. He provides great insight to how you can monitze your blog . 

Very useful post!

James is a publishing entrepreneur who created Anthill magazine from scratch and has steered it to become one of the top 50 finance and business websites in Australia.

Fed-up with the “snoringly boring and dry” business publications on offer, he went for edginess and fun. Nine years on, he has chucked print, gone digital only and added a Paper.li to cover more content and extend the brand.

He shares what helps make a publication successful — from a striking name, to killer content, experimenting, and giving your brand personality.

Theresa Cramer is an editor by day and an author by night. After she is done putting together EContent magazine and its website, she goes into creative mode to work on her Fiona Blake mystery series.

She self-published the first, Fiona vs the Foot Tickler, and here she shares what she learned, as well as her professional publisher’s take on bringing out a great Paper.li.
She has two, The EContent Daily and the DIY Daily: Self-Publishers Unite....

If you have ever pondered the effectiveness of the Paper.li autotweet, Dan Zarrella sheds some light on the subject in a study he conducted.  

If you aren't familiar with Dan, he's HubSpot's “social media scientist”. He studies the statistics behind activity on Twitter and other social media to draw conclusions about what motivates people to click.

He's also the author of Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas, which is well worth a quick read; if you don’t want to buy the e-book, Dan has made most of the information available on his blog.

in late 2011, Dan analysed 200,000 tweets containing a link to see which words, phrases or characters increased (or decreased) click-through rates.

-In Dan's study, he concludes:

“Perhaps the most surprising thing I found is that Tweets that contained the words “daily is out” (which is the signature of the paper.li automated Tweets) had much higher CTRs [click-through rates] than Tweets that did not. It turns out, paper.li works, at least for driving clicks.”

--Dan also highlighted the fact that the auto-tweet contains at least three @ mentions, which helps:

“Somewhat unsurprisingly, Tweets specifically directed at a person tend to have a higher CTR since I’m much more likely to pay attention to a Tweet if it’s sent to me. This is probably the reason the paper.li Tweets do so well, they tend to contain 3 @-mentions.”

--In January 2012 he updated his findings and concluded:

“Of all the words and phrases I analysed, the phrase that had the greatest positive effect on CTR was from Paper.li tweets ‘daily is out’.”

Dan shares a lot of other great information on how to get the most out of your Tweets as well, such as

-the optimal character length in a tweet link placement

-Tweet frequency
-keyword and phrase placement

His  infographic is definitely worth looking at if you are interested in increasing your CTR.

Depending on your audience and how you are using Paper.li, this information may help you to decide which way to promote your online newspaper. However, a continuous and loyal readership will ultimately depend on the quality of your publication: the time you invest in curating your sources and editing your paper.

http://danzarrella.com/infographic-how-to-get-more-clicks-on-twitter.html

Turqouise, an innovative agency out of the UK, hosts a 3rd Wednesday of the month meet-up where new topics are discussed amogst co-workers, clients, guests and friends.

The meet-up in March showcased Paper.li, a behind-the-scenes of a marvel animation and the history of Eurovision logos.

Note: If you are not familiar with Eurovision, it's an interesting yearly music competition that began in the 50s. Well worth looking into. Turqouise has worked on the branding for the past 2 years. Nice stuff!