All things marketing
Follow
Find
996 views | +0 today
 
Rescooped by Veronique Delannoy from SEO and Social Media Marketing
onto All things marketing
Scoop.it!

Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | All things marketing | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
Veronique Delannoy's insight:

Un article pour tenter de comprendre la sacro sainte SEO!!!

more...
2DiFore Marketing Solutions's curator insight, May 22, 2013 8:11 AM

Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world!

Randi Thompson's curator insight, May 22, 2013 9:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Help Traduzioni 's curator insight, May 24, 2013 2:14 PM

So what is an Optimized Content Strategy?

From around the web

All things marketing
Your new post is loading...
Your new post is loading...
Scooped by Veronique Delannoy
Scoop.it!

Volvo lance un spray réfléchissant invisible pour la sécurité des cyclistes

Volvo lance un spray réfléchissant invisible pour la sécurité des cyclistes | All things marketing | Scoop.it
Chaque année au Royaume-Uni, 19 000 cyclistes sont impliqués dans des accidents de la circulation. Après l'inauguration de la première piste cyclable phosphorescente aux Pays-Bas, voici cette fois une invention qui va surement sauver des vies. sur n'importe quel support La marque Volvo a développé "LifePaint", un spray réfléchissant invisible à lumière du jour mais qui brille au contact…
Veronique Delannoy's insight:

Really cool!!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

For Self-Portraits Not Selfies Ad

For Self-Portraits Not Selfies Ad | All things marketing | Scoop.it
L’agence de pub Leo Burnett Switzerland a imaginé trois posters pour l’appareil photo de Samsung « NX mini » qui possède un
Veronique Delannoy's insight:

good one :)

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Converting Engineer Primary Packaging Food

Purpose of the job This position will provide technical and program leadership in the area of package converting to support the delivery of growth, quality and cost objectives for the tea, single serve coffee and molded cellulose-based food tray segments of the Food BA. This role interacts significantly with Marketing, Sales, Supply Chain, Finance, and external packaging machinery suppliers.   Main responsibility areas Defining and developing relevant packaging platforms and applying expertise t
Veronique Delannoy's insight:

Cool job posting in my division; check it out!!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Picard teste des corners en supermarché

Selon Les Echos, Lion Capital prépare la vente de Picard. Le spécialiste du surgelé, qui a commencé à se diversifier à l'international en ouvrant des corners en supermarché, pourrait intéresser des acteurs de la distribution.

Veronique Delannoy's insight:

Definitely an interesting evolution of this very successful freezer center

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Un drone « Heads & Shoulders » pour chasser vos pellicules

Un drone « Heads & Shoulders » pour chasser vos pellicules | All things marketing | Scoop.it
Après le drone ambulance défibrillateur cardiaque et le drone qui a filmé le premier court-métrage érotique, le gadget volant peut aussi vous servir d'anti-pellicules en les chassant de vos épaules et de vos cheveux. Enfin, c'est l'idée loufoque de cette pub aux Pays-Bas pour les shampoings Heads and Shoulders.
Veronique Delannoy's insight:

New uses for drones ;)

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Product formula as hero

Product formula as hero | All things marketing | Scoop.it

Brand designers are challenged to differentiate their product on-shelf—most often with eye-catching design, impressive packaging, or special decoration. If the product itself is visually exceptional, the challenge then becomes how to best display this unique formula to yield maximum results.

Veronique Delannoy's insight:

Interesting article about a trend I believe will develop in the future: transparency; nearly non existent pack that shows off the product!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Starbucks: Le secret des prénoms mal orthographiés enfin dévoilé

Starbucks: Le secret des prénoms mal orthographiés enfin dévoilé | All things marketing | Scoop.it
Quand on commande une boisson chez Starbucks, il n'est pas rare de croiser des prénoms à l'orthographe bizarre. Ainsi "jessica" devient "Gessika" ou encore "Bob" se transforme en "Bahwbuh". Dans sa vidéo, Paul Gale nous révèle enfin pourquoi les employés font exprès de mal écrire notre prénom.
Veronique Delannoy's insight:

Funny video to unwind on a Friday afternoon...and maybe an interesting marketing strategy?

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Les Ukrainiens ont plus le moral que les Français / Les actus / LA DISTRIBUTION - LINEAIRES, le magazine de la distribution alimentaire

Les Ukrainiens ont plus le moral que les Français / Les actus / LA DISTRIBUTION - LINEAIRES, le magazine de la distribution alimentaire | All things marketing | Scoop.it
Site
Veronique Delannoy's insight:

Yep; the french are ever the optimists! (not)

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

How 6 Countries Compare on Executive Gender Balance

How 6 Countries Compare on Executive Gender Balance | All things marketing | Scoop.it
Everyone has a long way to go.
Veronique Delannoy's insight:

Wow ladies, we still have ways to go!!!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

The Coolest Cooler: Is This Kickstarter Project Too Successful?

The founders behind this high-tech cooler wanted to raise $50,000. Instead, they've raised $6 million--and still have weeks to go. What happens next?
Veronique Delannoy's insight:

I saw this product on facebook and have to say it's really well thought out; the proof: they raised 120 times more than they wanted, and still counting!

However the big question is now indeed: how not to disappoint all the backers!! (all 30 000 of them)

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

How to Write a Killer Sales Email

Customers are more likely to respond to emails that are short, sweet, and get right to the point.
Veronique Delannoy's insight:

Good advice for writing ANY email

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Un sac de fast-food pratique et malin @New York #Design/Archi #innovation

Terminé les sacs de fast food énormément encombrant grâce à cette idée de packaging hyper pratique
Veronique Delannoy's insight:

Smart!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Vittel nous rappelle de boire toutes les heures avec son Refresh Cap

Vittel nous rappelle de boire toutes les heures avec son Refresh Cap | All things marketing | Scoop.it
La célèbre marque d’eau minérale Vittel nous rappelle de nous hydrater toutes les heures grâce à un astucieux bouchon minuteur !
Veronique Delannoy's insight:

This is SMART!!!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Des packagings alimentaires biodégradables et à l'utilisation insolite

Des packagings alimentaires biodégradables et à l'utilisation insolite | All things marketing | Scoop.it
En Suède, les designers du studio Tomorrow Machine ont eu l'idée de mettre au point des packagings alimentaires biodégradables, en créant des nouvelles habitudes de consommation. Ces packagings, à l'aspect très design, ont été imaginés pour contenir les aliments du quotidien comme du riz ou encore de l'huile d'olive. Ils sont créés à partir d'élements naturels et alimentaires, comme du sucre caramélisé, du carton créé à partir de gélée agar-agar, ou encore de cire d'abeille.
Veronique Delannoy's insight:

the best packaging is...no packaging!!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

La Google Car présente son look définitif

La Google Car présente son look définitif | All things marketing | Scoop.it
Google a dévoilé hier le prototype terminé de son véhicule autonome. La petite voiture sans volant, sans conducteur et guidée par ordinateur est prête à être testée sur les routes du nord de la Californie courant 2015 indique le géant de l'internet sur cette page dédiée. Coté vitesse de croisière, cette Google Car ne devrait pas dépasser…
Veronique Delannoy's insight:

can't say i'm a fan!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

McCain to process soup with uncalibrated vegetables

McCain to process soup with uncalibrated vegetables | All things marketing | Scoop.it
McCain, Randstad, Leclerc, The Food Bank and Gappi have developed an initiative to collect unsold merchandise from producers to make soup. 
Veronique Delannoy's insight:

After the ugly veggies, seems like another great idea to reduce food waste (if only on the surface ;) )

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Darty crée le SAV universel

L’enseigne d’électroménager a présenté, le 5?juin, un étonnant bouton connecté destinéà transformer le service après-vente et la relation client. Lancement prévu le 15 octobre.
Veronique Delannoy's insight:

cool tool let's see if it catches on! Just like an emergency button on your appliance

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Excel Yourself: Guidelines for formula creation

Excel Yourself: Guidelines for formula creation | All things marketing | Scoop.it
Using formulas in Excel can rid you of hours of manual input while also making your reports more accurate. But there are a few rules for getting your formulas right.
Veronique Delannoy's insight:

For excel geeks :)

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Five Trends Shaping the Future of Work - Brian Solis

Five Trends Shaping the Future of Work - Brian Solis | All things marketing | Scoop.it
Veronique Delannoy's insight:

Good article about the future of working

 

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Ingredient branding, or, finding your Nemo

Ingredient branding, or, finding your Nemo | All things marketing | Scoop.it

Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood.

It can be a tantalizing proposition for those looking for new ways to differentiate.

But ingredient branding is full of hidden dangers and often doesn’t deliver the expected results. To understand some of these dangers, let's take a look at the animal kingdom and see what we can learn there. Nemo, the clown fish star of his own movie, represents the best case for ingredient branding, living as he does in symbiotic harmony in an anemone for the mutual benefit of both.

Veronique Delannoy's insight:

Great article about ingredient branding

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

The Relationship Between Creativity and Mental Illness

The Relationship Between Creativity and Mental Illness | All things marketing | Scoop.it
The science behind the "tortured genius" myth and what it reveals about how the creative mind actually works.

"I think I’ve only spent
Veronique Delannoy's insight:

VERY interesting

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Fast Talkers: How to Slow Down in Front of an Audience

Speaking too fast makes your listeners work too hard. And that's the last thing you want to do. Try this easy-to-do exercise to slow down.
Veronique Delannoy's insight:

Should definitely try this...

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

The Case for Shorter Workweeks (Infographic)

Americans in particular tend to work longer weeks. The trouble is, they're not necessarily more productive as a result.
Veronique Delannoy's insight:

Who knew that France was one of the most productive countries!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | All things marketing | Scoop.it
  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this c...
Veronique Delannoy's insight:

Neat!

more...
No comment yet.
Scooped by Veronique Delannoy
Scoop.it!

Why Women Don’t Negotiate Their Job Offers

Why Women Don’t Negotiate Their Job Offers | All things marketing | Scoop.it
The social cost is too high.
Veronique Delannoy's insight:

A man negotiates for himself, a woman for the common good!

Makes sense in our social paradigm (but doesn't make it easier for us women to have the guts to negotiate!!)

more...
No comment yet.