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Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | All things marketing | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
Veronique Delannoy's insight:

Un article pour tenter de comprendre la sacro sainte SEO!!!

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2DiFore Marketing Solutions's curator insight, May 22, 2013 5:11 AM

Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world!

Randi Thompson's curator insight, May 22, 2013 6:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Help Traduzioni's curator insight, May 24, 2013 11:14 AM

So what is an Optimized Content Strategy?

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Five Trends Shaping the Future of Work - Brian Solis

Five Trends Shaping the Future of Work - Brian Solis | All things marketing | Scoop.it
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Good article about the future of working

 

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Ingredient branding, or, finding your Nemo

Ingredient branding, or, finding your Nemo | All things marketing | Scoop.it

Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood.

It can be a tantalizing proposition for those looking for new ways to differentiate.

But ingredient branding is full of hidden dangers and often doesn’t deliver the expected results. To understand some of these dangers, let's take a look at the animal kingdom and see what we can learn there. Nemo, the clown fish star of his own movie, represents the best case for ingredient branding, living as he does in symbiotic harmony in an anemone for the mutual benefit of both.

Veronique Delannoy's insight:

Great article about ingredient branding

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The Relationship Between Creativity and Mental Illness

The Relationship Between Creativity and Mental Illness | All things marketing | Scoop.it
The science behind the "tortured genius" myth and what it reveals about how the creative mind actually works.

"I think I’ve only spent
Veronique Delannoy's insight:

VERY interesting

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Fast Talkers: How to Slow Down in Front of an Audience

Speaking too fast makes your listeners work too hard. And that's the last thing you want to do. Try this easy-to-do exercise to slow down.
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Should definitely try this...

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The Case for Shorter Workweeks (Infographic)

Americans in particular tend to work longer weeks. The trouble is, they're not necessarily more productive as a result.
Veronique Delannoy's insight:

Who knew that France was one of the most productive countries!

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40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | All things marketing | Scoop.it
  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this c...
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Neat!

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Why Women Don’t Negotiate Their Job Offers

Why Women Don’t Negotiate Their Job Offers | All things marketing | Scoop.it
The social cost is too high.
Veronique Delannoy's insight:

A man negotiates for himself, a woman for the common good!

Makes sense in our social paradigm (but doesn't make it easier for us women to have the guts to negotiate!!)

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The Business Card Designs Of Seven Famous People | Card Observer

The Business Card Designs Of Seven Famous People | Card Observer | All things marketing | Scoop.it
Here's a bit of business card history to look at - these are the business cards of some famous and successful figures most of us would know. Harry Houdini's
Veronique Delannoy's insight:

Love the one from Zuckerberg!

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50 photos de la Libération de Paris se fondent dans le présent

50 photos de la Libération de Paris se fondent dans le présent | All things marketing | Scoop.it
La libération de Paris a eu lieu du 19 au 25 août 1944. Cet épisode met fin à quatre années d'occupation de la capitale française. À l’occasion du 70ème anniversaire de la libération de Paris, j'ai décidé de me plonger dans cette fin du mois d'août 1944 pour réaliser cet avant-après de certains lieux de…
Veronique Delannoy's insight:

very well made

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6 Subtle Things Highly Productive People Do Every Day

6 Subtle Things Highly Productive People Do Every Day | All things marketing | Scoop.it
I try to have the first 80 to 90 minutes of my day vary as little as possible.
Veronique Delannoy's insight:

Good tips!

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Quelles sont les marques les plus achetées dans le monde ?

Quelles sont les marques les plus achetées dans le monde ? | All things marketing | Scoop.it
Selon le classement Brand Footprint 2014 de Kantar Worldpanel des 50 marques PGC-FLS les plus choisies dans le monde, le numéro un est Coca-Cola et ce pour la deuxième année consécutive.  
Veronique Delannoy's insight:

Most bought brands in the world

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How to Rewire Your Brain for Success

How to Rewire Your Brain for Success | All things marketing | Scoop.it
The latest neuroscience suggests you can literally edit your memory. Here's what this big breakthrough means for you.
Veronique Delannoy's insight:

Love this! i'm going to try it

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"Mon wording, pas trop confusant ?" / La récré du mercredi / C'EST PAS SERIEUX... - LINEAIRES, le magazine de la distribution alimentaire

Site
Veronique Delannoy's insight:

Ha oui...je suis coupable aussi du 'wording confusant!'

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Starbucks: Le secret des prénoms mal orthographiés enfin dévoilé

Starbucks: Le secret des prénoms mal orthographiés enfin dévoilé | All things marketing | Scoop.it
Quand on commande une boisson chez Starbucks, il n'est pas rare de croiser des prénoms à l'orthographe bizarre. Ainsi "jessica" devient "Gessika" ou encore "Bob" se transforme en "Bahwbuh". Dans sa vidéo, Paul Gale nous révèle enfin pourquoi les employés font exprès de mal écrire notre prénom.
Veronique Delannoy's insight:

Funny video to unwind on a Friday afternoon...and maybe an interesting marketing strategy?

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Les Ukrainiens ont plus le moral que les Français / Les actus / LA DISTRIBUTION - LINEAIRES, le magazine de la distribution alimentaire

Les Ukrainiens ont plus le moral que les Français / Les actus / LA DISTRIBUTION - LINEAIRES, le magazine de la distribution alimentaire | All things marketing | Scoop.it
Site
Veronique Delannoy's insight:

Yep; the french are ever the optimists! (not)

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How 6 Countries Compare on Executive Gender Balance

How 6 Countries Compare on Executive Gender Balance | All things marketing | Scoop.it
Everyone has a long way to go.
Veronique Delannoy's insight:

Wow ladies, we still have ways to go!!!

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The Coolest Cooler: Is This Kickstarter Project Too Successful?

The founders behind this high-tech cooler wanted to raise $50,000. Instead, they've raised $6 million--and still have weeks to go. What happens next?
Veronique Delannoy's insight:

I saw this product on facebook and have to say it's really well thought out; the proof: they raised 120 times more than they wanted, and still counting!

However the big question is now indeed: how not to disappoint all the backers!! (all 30 000 of them)

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How to Write a Killer Sales Email

Customers are more likely to respond to emails that are short, sweet, and get right to the point.
Veronique Delannoy's insight:

Good advice for writing ANY email

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Un sac de fast-food pratique et malin @New York #Design/Archi #innovation

Terminé les sacs de fast food énormément encombrant grâce à cette idée de packaging hyper pratique
Veronique Delannoy's insight:

Smart!

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Vittel nous rappelle de boire toutes les heures avec son Refresh Cap

Vittel nous rappelle de boire toutes les heures avec son Refresh Cap | All things marketing | Scoop.it
La célèbre marque d’eau minérale Vittel nous rappelle de nous hydrater toutes les heures grâce à un astucieux bouchon minuteur !
Veronique Delannoy's insight:

This is SMART!!!

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Expert Explains What Makes The Best Brand Names So Good

A company's name is an integral part of its brand. Brand strategist Sasha Stack reveals how to pick a good one.
Veronique Delannoy's insight:

Always interesting to try and systemize what makes a good brand name 'good'

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Stonyfield tests package-less froyo | Packaging World

Stonyfield tests package-less froyo | Packaging World | All things marketing | Scoop.it
Gary Hirshberg, co-founder and Chairman of organic yogurt company Stonyfield Farms says he has dreamed for years of creating a product where “after...
Veronique Delannoy's insight:

The ever disappearing pack!

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De la programmation informatique dès la maternelle ?

De la programmation informatique dès la maternelle ? | All things marketing | Scoop.it
Aux États-Unis, l'enseignement de la programmation se fait de plus en plus tôt. La France accuse un train de retard, malgré une prise de conscience.
Veronique Delannoy's insight:

Yes, i'm a big believer thatevery kid out there should learn how to program, actually...i think we all should learn how to program!

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Best Global Brands | Brand Profiles & Valuations of the World’s Top Brands

Best Global Brands | Brand Profiles & Valuations of the World’s Top Brands | All things marketing | Scoop.it
Find out more about the world’s top brands on BranDirectory, Full brand profiles and brand value information on Top Brands like HSBC, Walmart, Google, Coca-Cola, Microsoft and many more
Veronique Delannoy's insight:

Most valuable french brands

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Un écran de smartphone cassé qui se répare tout seul ?

Un écran de smartphone cassé qui se répare tout seul ? | All things marketing | Scoop.it
Des chercheurs ont mis au point un polymère capable de réparer automatiquement des trous de trois centimètres de large en mimant la coagulation du sang.
Veronique Delannoy's insight:

interesting news on one of my favorite topics!

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