Product vice president says balancing interests of users and developers will be key going forward.
"Friction can be a very good thing. We've introduced quite a bit of friction on our system," says Horowitz, noting that to share something on Google+ requires specifying which Circles to share it with.
"That moment of pause gives people the security of ensuring that their privacy isn't violated. We think that's the trade-off people want: considered, thoughtful and authentic, as opposed to everything shown to the least common denominator of 'public'."
Via The New Company