Google+ Hangouts on Air: Practical ways for marketers to use this free live video broadcasting tool. Discover how you can broadcast to an unlimited audience. 
Increasing numbers of major brands are now active on Google+, the social network, with consumer engagement rates also rising. Simply Measured, the social media analytics firm, reported that 64 of the world's 100 most valuable brands, as identified by Interbrand, currently have an official presence on the Google-owned platform. Via Morten Myrstad 
Many B2B marketers are already challenged by social media and along comes Google+, another social network they don't have time to learn and master. 
Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. ![Google+ Brand Page Adoption and Engagement Are on the Rise [Study] | Simply Measured | All things Google+ | Scoop.it](http://img.scoop.it/r-bY9M-WBKvlBqCDtbBWEDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Google+ continues to gain market share and build consumer momentum. 
No, for real. It might lack the buzz of Facebook, but it's a powerful productivity tool. 
One case study.... 
Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients. 
Google+ is often misunderstood, Guy Kawasaki said during a recent webinar with SmartBrief. 
Did you just love Facebook’s Timeline update so much that you wished another major social media site would adopt something similar? Well, Google apparently did also and has included a conspicuously Facebook-like redesign of profile pages among its... 
Despite unique features for users and marketers, and built-in name recognition, Google’s social network still struggling for relevance... 
The best tricks to add a stunning cover photo on your Google+ profile and and boost your circle count. ![8 Great Uses For Google+'s New White Space [PICS] | All things Google+ | Scoop.it](http://img.scoop.it/klikY71AmHJmGdZrBwhQsjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Fans have suggested some uses for the liberal amount of white space under Google+'s new design. |
What an incredible journey, we’ll call it, when it comes to Google+. Before Google+ was released, it was noted to be the “Facebook Killer.” But, deep down inside we all knew that it was going to fail. 
Google plans to dominate the future of the Internet. Many of the product categories for online services will be marginalized as Google makes these technologies mere features of Google+. Since the launch, Google has "integrated" a dozen more major products into Google+, turning them into de facto features. This process starts with a minor integration and evolves into a major one. Via Morten Myrstad 
Google+ users apparently have some champagne tastes. A new survey from Simply Measured, a social media analytics firm, reveals that luxury brands like Ferrari, GUCCI, and Burberry rank the among highest among the Interbrand Top 100 brands on Google+ when it comes to consumer engagement. 
Some people just love Google+ and others just hate the company's efforts to create a social network and a social layer across all of its services. 
How to use Google+ Hangouts on Air for marketing. 
Google's news aggregator just got a makeover, adding conversations from Google+ about major news stories. 
Official source of information about the Google+ platform... 
*The white space? "Yes, we have things coming"*, laughs Google+ lead designer Fred Gilbert in a great interview about the new redesign of Google+. More about the white space in the interview: "Yet, if there’s one thing that defines the Google+ redesign, it might be all this spaciousness--empty air--namely a massive, unbalanced void of white space on the righthand side of the page. “Yes it’s on purpose. Yes we have things coming,” laughs Gilbert. “And we’re moving as fast as we can to make those things happen.” In the digital world, there’s no reason to fear being incomplete. Because, if you’re doing your job right, your work will never be finished, anyway." Via Morten Myrstad 
New Google+ changes: learn how to implement these changes to customize and create a simpler, more beautiful Google+ page for your business. 
Review 35 statistics about the growth and effectiveness of Pinterest and Google+. 
The new +1 button currently in testing phase and has no changes to the functionality. Like many other updates Google+ might make this public soon. 
Google+ now has 170 million users. Well, 170 million who have “upgraded” to Google+, whatever that means. It’s the latest in crazy numbers from Google. The people who actually do use Google+ as a social network deserve better than this PR spin. |
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