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An item from the SOFII Showcases | SOFII

An item from the SOFII Showcases | SOFII | All things fundraising and red cross or red crescent | Scoop.it

The most successful fundraising appeal ever.’ A mighty claim indeed but one that SOFII feels is most deserved. By pioneering fundraising methods such as house-to-house collections, penny-a-week appeals and the popularisation of charity shops, the Duke of Gloucester’s Red Cross and St John Appeal Fund raised the equivalent of £5.5 billion. As well as raising this extraordinary amount, they also paved the way for many of the fundraising techniques that we rely upon today.

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WEDDING JOY! Annie Lennox marries charity boss Dr Mitch Besser in boat party ceremony on the Thames - now

WEDDING JOY! Annie Lennox marries charity boss Dr Mitch Besser in boat party ceremony on the Thames - now | All things fundraising and red cross or red crescent | Scoop.it
Annie gets hitched for the 3rd time...
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Fundraising event for Hobbit pub

Fundraising event for Hobbit pub | All things fundraising and red cross or red crescent | Scoop.it
A Southampton pub at the centre of a copyright dispute with a US film lawyer over its name The Hobbit holds a fundraising party.

Via Leicester Worker, Mark Astarita
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RUSSIAN FLOODS: Charity aid - Xperedon Charity News

RUSSIAN FLOODS: Charity aid - Xperedon Charity News | All things fundraising and red cross or red crescent | Scoop.it
RUSSIAN FLOODS: Charity aidXperedon Charity NewsA domestic fundraising campaign conducted by the Russian Red Cross quickly raised nearly a million euros... rising quickly to more than 8 million euros, plus enormous in kind donations...
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Walmart Canada and the Canadian Red Cross join forces to support Canadian ... - NorthumberlandView.ca

Walmart Canada and the Canadian Red Cross join forces to support Canadian ... - NorthumberlandView.ca | All things fundraising and red cross or red crescent | Scoop.it
Walmart Canada and the Canadian Red Cross join forces to support Canadian ...NorthumberlandView.ca"Walmart is one of the first corporations to help the Red Cross following a disaster offering in-kind goods, collecting funds, making corporate...
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Fundraising event for Hobbit pub

Fundraising event for Hobbit pub | All things fundraising and red cross or red crescent | Scoop.it
A Southampton pub at the centre of a copyright dispute with a US film lawyer over its name The Hobbit holds a fundraising party.

Via Leicester Worker
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Five Fundraising campaigns that over-achieved thanks to social media - Reason Digital

Five Fundraising campaigns that over-achieved thanks to social media - Reason Digital | All things fundraising and red cross or red crescent | Scoop.it
There are few things more powerful than when people join together; a group of people with one common goal can achieve great things.

 

Five examples of how campaigns have enjoyed remarkable success through luck, effort and social media. From reasondigital.com.


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More billionaires join Buffett-Gates charity initiative

More billionaires join Buffett-Gates charity initiative | All things fundraising and red cross or red crescent | Scoop.it
Warren Buffett and Bill and Melinda Gates ' initiative to get billionaires to pledge at least half their wealth to charity signed on 11 new families with a variety of causes and interests.
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Bathtub rower collects £1,000

you could not make it up

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Naked Man Found in Clothing Donation Bin : Fair City News

Naked Man Found in Clothing Donation Bin : Fair City News | All things fundraising and red cross or red crescent | Scoop.it
Springfield, MO – This past Tuesday a totally naked man was found hiding inside a clothing donation bin waiting for a nice-fitting outfit to drop in on him. After a quick database search the man was identified as Larry Lapp, who ...
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Donors Beware of Fraud – How You Can Help South Asia ...

Has received a top rating from a charity watchdog group for budgetary and fundraising efficiency such as the American Institute of Philanthropy Does not discriminate on the basis of sex, age, social class, ...
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Giving to charity: Why do we donate more money to individuals when they are members of a group?

Giving to charity: Why do we donate more money to individuals when they are members of a group? | All things fundraising and red cross or red crescent | Scoop.it

When charity recipients seem to belong to a cohesive group, donors will make stronger judgments about the victims, which leads to greater concern and increased donations if these judgments are positive.


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The Power Of First Impression

The Power Of First Impression | All things fundraising and red cross or red crescent | Scoop.it

Have you ever wondered which elements of your website make the biggest impression?

 

This Infographic by Webs is based on a recent Eye-Tracking Study conducted by the Missouri University of Science and Technology:

For their research, Sheng and Dahal enlisted 20 Missouri S&T students to view screenshots, or static images, of the main websites from 25 law schools in the U.S. 

The participants spent an average of 20 seconds on each website.

 

The website sections that drew the most interest from viewers were as follows:

The institution's logo. Users spent about 6.48 seconds focused on this area before moving on. The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu. The search box, where users focused for just over 6 seconds. Social networking links to sites such as Facebook and Twitter. Users spent about 5.95 seconds viewing these areas. The site's main image, where users' eyes fixated for an average of 5.94 seconds. The site's written content, where users spent about 5.59 seconds. The bottom of a website, where users spent about 5.25 seconds.

 

Although use of color was not part of the eye-tracking study, participants indicated that it did influence their impressions of websites.

 

"Participants recommended the main color and background color be pleasant and attractive, and the contrast of the text color should be such that it is easier to read," Dahal wrote in her master's thesis, titled "Eyes Don't Lie: Understanding Users' First Impressions on Website Design Using Eye Tracking."

 

The use of images was also an important factor in web design, the subjects of the study said.

 "You must choose your main picture very carefully," Sheng says.

"An inappropriate image can lead to an unfavorable response from viewers."

Colors and images utilized play a vital role when it comes to creating favorable responses

 

By Webs. http://bit.ly/QEFCw8

Source. http://bit.ly/NGpQUO


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maxOz's comment, August 16, 2012 5:25 PM
Thanks Brian For Sharing x