"All things Digital " and Marketing
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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | "All things Digital " and Marketing | Scoop.it
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.

Via Alex Butler
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Eight Inspiring themes from the Future of Digital Marketing

Eight Inspiring themes from the Future of Digital Marketing | "All things Digital " and Marketing | Scoop.it

I can promise you only inspiring case studies, titbits and mantras in this post.

 

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.


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Search Engine Optimization Trends to Watch in 2013

Search Engine Optimization Trends to Watch in 2013 | "All things Digital " and Marketing | Scoop.it

Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work.

Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential.


Via Alex Butler
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Mobile Healthcare Faces The Future [Infographic]

Mobile Healthcare Faces The Future [Infographic] | "All things Digital " and Marketing | Scoop.it

The Mobile Revolution continues to change how industry after industry goes about day-to-day business. Yet one industry has been surprisingly slow to embrace the benefits of mobile: healthcare. Many observers find that strange, since healthcare could clearly benefit from the power of smartphones and tablets attached to the cloud.


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My take on MSc Digital Marketing, University of Southampton

My take on MSc Digital Marketing, University of Southampton | "All things Digital " and Marketing | Scoop.it
It has been over several months since I started studying MSc Digital Marketing at the University of Southampton, UK. I chose this programme with an expectation to deepen my understanding about the ...
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A Content Marketing Innovation Cheat Sheet | Copyblogger

A Content Marketing Innovation Cheat Sheet | Copyblogger | "All things Digital " and Marketing | Scoop.it
We all want better content marketing ideas, but it isn't always as simple as just putting on your "better idea" cap.
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Effective social media analytics

Effective social media analytics | "All things Digital " and Marketing | Scoop.it
Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network.

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thomaslisterman's curator insight, June 19, 2013 12:41 AM

Love this part: "The problem with marrying social media analytics with management information is that in many cases, these other data sources are siloed within different departments. Big data may be useful, but it is also fragmented and hard to reassemble. As social media analytics become more sophisticated, the future barriers to use maybe [sic] as organisational as they are technical."

julie's comment, June 28, 2013 2:30 PM
Yeah, true the big probleme is the ROI! How classified datas on social media?
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Diesel QR Code and Facebook Campaign

Fashion chain Diesel combined Facebook and QR codes to join up the offline experience of in store customers with their friends online.

This is just one example of what’s possible with QR codes and a brilliant way of incorporating real world content into the customers’ virtual profiles.


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5 Marketing Predictions for 2013

5 Marketing Predictions for 2013 | "All things Digital " and Marketing | Scoop.it
We contacted several advertising experts and reviewed recent studies and business trends to come up with 5 marketing predictions for 2013.

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Half of smartphone owners consult the ‘doctor in their pocket’

Half of smartphone owners consult the ‘doctor in their pocket’ | "All things Digital " and Marketing | Scoop.it
In a study released Thursday, the Pew Internet & American Life Project reported that more than half of smartphone owners consult their devices for medical information and one-fifth of them say they have downloaded a health app.

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The New Medical Device Marketing | MDDI Medical Device and Diagnostic Industry News Products and Suppliers

The New Medical Device Marketing | MDDI Medical Device and Diagnostic Industry News Products and Suppliers | "All things Digital " and Marketing | Scoop.it
There was a time not so long ago when salesmen went door-to-door selling vacuum cleaners to individuals looking for the best tool to rid their homes of dust and dander.

Via BaseCase, MARTINA STEEN
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