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The most detailed study of social media ever conducted
How do we brand ourselves? Do we create a default brand unknowingly?
This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.
Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.
"Social business is built on top of social networks, which most organizations already have in place.
For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.
**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on
individual roles, social networks and the power of connections.
**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.
Here is a takeaway that caught my attention:
Start at the beginning -
**Map the individuals in your potential social networks
**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities
**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.
**Focus on results that can be measurable and attributable
Selected by Jan Gordon coveriing "Curation, Social Business and Beyond"
See article, video and read more about social business here: [http://bit.ly/MZUSmK]
used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html
This article and infographic was posted by Ted Nguyen for his blog.
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"
**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium