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I am learning about this new social media skill, learn with me. (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
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Shirley Williams (XeeMe.com/ShirleyWilliams)
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Scooped by Shirley Williams (XeeMe.com/ShirleyWilliams) onto All Things Curation |
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Shirley Williams (XeeMe.com/ShirleyWilliams)'s insight:
This article succintly summarizes the value of curation for Not for Profit organizations. I believe the key messages in the article are transferable to all sectors.
Its opening shares thaa a curator needs to have superb social media monitoring and listening skills.
The author then share the three key benefit of curation within an organization:
1. Improve staff expertise.
2. Improve thought leadership
3. New sources of content. "It’s about curation, creativity and coordination across channels. Your content strategy is essential to the success of an integrated social media strategy. And content curation can help increase the shelf-life of your content you’re already producing."
The author goes on to suggest the importance of managng one's time. The following techiques should be considered:
1.Manage your attention
2.Visulize on paper
3.Establish rituals/ habits
4.Reflection
5.Manage email and other disctrtions
6.Make your phyiscial space
7.Take a break
Curation is an investment of time and effort as on seek the key points and value of what the social web has to offer:
7/10
Curated by
Shirley Williams
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Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.
He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet.
This is when:
**You're providing solutions through content that addresses their pain points
**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.
Excerpt:
"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"
Here are a few addictive content types.
**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.
Mega Lists **A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.
Research **The latest research provides signposts for future planning and validates and lends credibility to strategies.
**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!
****Bullet points, screen shots and subtitles are all important elements to provide easy reading.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Read full article: [http://bit.ly/w1LWFC] Via janlgordon Delete the scoop?
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Brian Rice wrote this piece for Business 2 Community
"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."
Here are a few things that caught my attention:
Elias Roman, CEO and co-founder of Songza
First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.
****In the short term, more information will come from more sources delivered through fewer channels.
Tony Ellison CEO from Shoplet.com
****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.
Loren McDonald, VP of Industry Relations at Silverpop
The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.
Read full article [http://bit.ly/um8j7u]
Via janlgordon 
janlgordon's comment,
November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
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Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.
This article for 'Grow' presents Data provided by the Center for Marketing Research at the University of Massachusetts.
What particularly caught my attention is:
***The almost universal uptake of Social Media by Universities and Charities.
***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies
A perhaps even more interesting divergence among the Fortune 500 where:
***The top 100 companies are the most active blogging companies.
***Only 17% of the next 400 companies blog.
It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves. I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/tkN2XG] Via janlgordon Delete the scoop?
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This article succintly summarizes the value of curation for Not for Profit organizations. I believe the key messages in the article are transferable to all sectors.
Its opening shares thaa a curator needs to have superb social media monitoring and listening skills.
The author then share the three key benefit of curation within an organization:
1. Improve staff expertise.
2. Improve thought leadership
3. New sources of content. "It’s about curation, creativity and coordination across channels. Your content strategy is essential to the success of an integrated social media strategy. And content curation can help increase the shelf-life of your content you’re already producing."
The author goes on to suggest the importance of managng one's time. The following techiques should be considered:
Manage your attentionVisulize on paperEstablish rituals/ habitsReflectionManage email and other disctrtionsMane your phyiscial spaceTake a breakCuration is an investment of time and effort as on seek the key points and value of what the social web has to offer: 7/10Curated by Shirley Williams