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Re-writing News Stories Is Not Content Curation

Re-writing News Stories Is Not Content Curation | All Things Curation | Scoop.it

Robin Good: Good article by Rex Hammock on RexBlog.com highlighting the confusion arising from using the term curation when it is not really appropriate. 

 

He writes: "Somewhere along the way, the inherently-confusing metaphor of curation being applied to content on the web went from something like, finding relevant content and pointing readers to it to something like, find content on other sites and simply re-write what they say and place it on our site and that’s okay, as long as somewhere you credit the source.”

 

He has several more interesting points. here a few key excerpts from it: "While I believe “curation media” can be a helpful service to readers, the act of writing a story that rehashes another story — without adding some insight or background — is a disservice to all involved.

 

...

 

"...I’m not suggesting that the act of sharing articles you run across is anything but good. I’m not even suggesting that websites like Huffington Post or Business Insider are nothing more than re-writing services. (I’m not “suggesting” it, as it’s well known.)

 

This is the bottom line: To be of any value (or to prevent you from appearing foolish), your curation needs to be more than merely re-writing something that has already been re-written one or two times.

 

If you feel the need to do that, just link."

 

 

Rightful. 7/10

 

Full article: http://www.rexblog.com/2012/06/14/47898 ;


Via Robin Good
Level343's comment, June 18, 2012 11:32 AM
Thank you Liz ;) enjoy your week!
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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | All Things Curation | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team

 

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

 

There is Work to Be Done Before Your Team Begins:

 

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

 

Read more: http://bit.ly/M0gEc7


Via Martin Gysler
John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!